M/s. Master MindsM/s. Master Minds

REGD. ADDRESSREGD. ADDRESS: #152, 3: #152, 3rdrd cross, 10 cross, 10thth main, MEI main, MEI colony,colony,33rdrd phase, Peenya, Bangalore – 560058. phase, Peenya, Bangalore – 560058.OPERATIONS ADDRESSOPERATIONS ADDRESS: #3,1: #3,1stst floor,1 floor,1stst cross, cross, Lalbagh Road,Lalbagh Road,Bangalore – 560058.Bangalore – 560058.PhPh: 9880016961 / 080-32555115: 9880016961 / 080-32555115

ABOUT US ABOUT US We at Master Minds have come into the field We at Master Minds have come into the field

of Market Research Operations providing of Market Research Operations providing exact and authentic error free data, we are exact and authentic error free data, we are well aware of the needs of our clients in this well aware of the needs of our clients in this competitive market and world. competitive market and world.

Master Minds with its head office in Bangalore is Master Minds with its head office in Bangalore is under the personal direction of Mr.Rajesh. K. J under the personal direction of Mr.Rajesh. K. J who is associated with Market Research in India who is associated with Market Research in India since 1990.since 1990.

We undertake field operations at PAN India. We We undertake field operations at PAN India. We have well trained, experienced and above all a have well trained, experienced and above all a dedicated team of Data Collectors. This ensures dedicated team of Data Collectors. This ensures the correctness and accuracy of the data the correctness and accuracy of the data collected. collected.

CAPABILITY PROFILECAPABILITY PROFILE

SERVICES OFFEREDSERVICES OFFERED

We at Master Minds are well equipped to handle a vast range of activities in We at Master Minds are well equipped to handle a vast range of activities in the field of marketing, industrial and social research. Our main areas of the field of marketing, industrial and social research. Our main areas of activity can be divided into the following Categories: activity can be divided into the following Categories:

Qualitative ResearchQualitative Research Focus Group DiscussionsFocus Group Discussions TriadsTriads DiadsDiads Depth InterviewsDepth Interviews TranscriptionTranscription Group ModerationGroup Moderation On line TranslationOn line Translation On line Note takingOn line Note taking Home ObservationsHome Observations

SERVICES OFFEREDSERVICES OFFERED Quantitative ResearchQuantitative Research

- Usage and Attitude (U&A) Studies- Usage and Attitude (U&A) Studies- Product placement/Test Marketing Studies - Product placement/Test Marketing Studies - Concept Cued Tests - Concept Cued Tests - Opinion Polls- Opinion Polls- Exit Polls- Exit Polls- Election Nights- Election Nights- Advertising Research- Advertising Research- Central Location Tests (CLT)- Central Location Tests (CLT)- Panels- Panels- Tracking Studies- Tracking Studies- - Customer Satisfaction SurveysCustomer Satisfaction Surveys- Shop Observation Study (Exit Interviews, Shop Observation, - Shop Observation Study (Exit Interviews, Shop Observation, Interviews among Retailers and Audits)Interviews among Retailers and Audits)

SERVICES OFFEREDSERVICES OFFERED Quantitative Research:Quantitative Research: Penetration StudiesPenetration Studies Semi corporateSemi corporate CorporateCorporate PharmaPharma IndustrialIndustrial Telephonic surveyTelephonic survey Clinics ( 2 wheeler / 4 Wheeler)Clinics ( 2 wheeler / 4 Wheeler) Simulated Test MarketingSimulated Test Marketing Mystery shoppingMystery shopping CATICATI CAPICAPI Rural researchRural research Media researchMedia research Social researchSocial research Forced Exposure Test (FET)Forced Exposure Test (FET)

METHODOLOGYMETHODOLOGY Being a specialized fieldwork agency our acceptance is dependent on the quality of Being a specialized fieldwork agency our acceptance is dependent on the quality of

fieldwork we do, on our rigid field controls and the strong emphasis we place on fieldwork we do, on our rigid field controls and the strong emphasis we place on training our field people.training our field people.

G E N E R A L B R I E F I N GG E N E R A L B R I E F I N G ::

No interviewer is to go to the field without undergoing adequate training in the No interviewer is to go to the field without undergoing adequate training in the general rules and regulations of market research which includes: general rules and regulations of market research which includes:

* Introduction to Market Research* Introduction to Market Research * Importance and Significance of their work * Importance and Significance of their work

* Implications and Results of a wrong fieldwork * Implications and Results of a wrong fieldwork

* Explanation of commonly used terms during fieldwork* Explanation of commonly used terms during fieldwork

* Right Hand rule* Right Hand rule

* Socio Economic grid* Socio Economic grid

* Kish grid etc.* Kish grid etc.

FIELD BRIEFING FOR A FIELD BRIEFING FOR A PROJECT PROJECT ::

Field Manager/Field Executive will conduct field briefing for a project.Field Manager/Field Executive will conduct field briefing for a project.

Briefing is done with the entire final field materials ie., Translated Questionnaire, Briefing is done with the entire final field materials ie., Translated Questionnaire, Show Cards, Field Brief Note and other materials like Concept Cards, Photo Cards and Show Cards, Field Brief Note and other materials like Concept Cards, Photo Cards and Products. The necessary details of a field briefing which will be maintained in the Products. The necessary details of a field briefing which will be maintained in the

Project File are:Project File are: Briefing conducted by Briefing conducted by

Duration of the Briefing Duration of the Briefing Interviewers/Supervisors who attended the briefing Interviewers/Supervisors who attended the briefing Dropouts if any Dropouts if any

FIELD TRAINING ACCOMPANIMENT AND PILOT:FIELD TRAINING ACCOMPANIMENT AND PILOT: Our field training is at two levels. Our field training is at two levels. Mock Level Mock Level Accompaniment Level Accompaniment Level Pilot interviews are conducted prior to the launch of the study to Pilot interviews are conducted prior to the launch of the study to

understand the difficulties or problems in the questionnaire and to know understand the difficulties or problems in the questionnaire and to know the productivity etc. the productivity etc.

All mock call and piloted questionnaires will be maintained in the project All mock call and piloted questionnaires will be maintained in the project file. file.

OPERATIONSOPERATIONS BACKCHECKSBACKCHECKS Back checks are conducted on the work done by interviewers. Back checks are conducted on the work done by interviewers. Back checks are done across the interviewers and across the duration of Back checks are done across the interviewers and across the duration of

field work. field work.

Field Head/Field Executive will do back checks of the interviewers work as Field Head/Field Executive will do back checks of the interviewers work as

well as supervisors back checks.well as supervisors back checks. Back check details will be maintained in the project file . Back check details will be maintained in the project file . SCRUTINY:SCRUTINY: Supervisor will do the scrutiny and he will be provided with a checklist of Supervisor will do the scrutiny and he will be provided with a checklist of

crosschecks to be done while scrutiny. crosschecks to be done while scrutiny. Scrutiny will also be done for the contact sheet and right hand rule map Scrutiny will also be done for the contact sheet and right hand rule map One set of all field materials used for the fieldwork will be available with One set of all field materials used for the fieldwork will be available with

the person at the time of scrutiny. the person at the time of scrutiny. Field Manager/Field Executive will do random scrutiny. Field Manager/Field Executive will do random scrutiny. Scrutiny details will be maintained in the project file. Scrutiny details will be maintained in the project file.

WHY YOU NEED US :WHY YOU NEED US : We are the providers of a data that is par excellence as it is We are the providers of a data that is par excellence as it is authentic.authentic. We have a team of dedicated data collectors who are We have a team of dedicated data collectors who are quality conscious.quality conscious. We work round the clock to provide service to our clients for we We work round the clock to provide service to our clients for we

comprehend that comprehend that time is money for you and work is worship for us. time is money for you and work is worship for us. In this competitive world with time as a constraint, data collection is a vital In this competitive world with time as a constraint, data collection is a vital

tool for Research. We provide you with a data that is precise, fool proof and tool for Research. We provide you with a data that is precise, fool proof and above all it is above all it is thoroughly checkedthoroughly checked and and back checkedback checked by well trained, by well trained, competent supervisors and executives who are competent supervisors and executives who are workalcholics.workalcholics.

Confidentiality is another prime factor, which is our hallmark. Confidentiality is another prime factor, which is our hallmark. Working with us will enable you to judge for yourself our Working with us will enable you to judge for yourself our integrityintegrity and and

dedication.dedication.

QQUERY/CONTACT:UERY/CONTACT: CONTACT PERSON : Master MindsCONTACT PERSON : Master Minds is headed by is headed by MR. RAJESH MR. RAJESH

K JK J A Diploma in Computer Science and a Commerce graduate has about 19 A Diploma in Computer Science and a Commerce graduate has about 19

years of experience to his credit in reputed companies like years of experience to his credit in reputed companies like MIs. MIs. I M R B I M R B International for 7 years and International for 7 years and MIs. MIs. Indica Research for 6 years. The last Indica Research for 6 years. The last designation held Field Manager Operations, Karnataka. M/s.Team Research designation held Field Manager Operations, Karnataka. M/s.Team Research for 6 years – Business Partner. for 6 years – Business Partner.