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University

Sch

De

MASTE

(MS/M

f Management and Technolog

ol of Business and Economics

partment Of Marketing

OF SCIENCARKETING

Phil Marketi

y

IN

g)

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MASTER OF SCIENCE IN MARKETING

MISSION STATEMENT

The Master of Science in Marketing seeks to enhance the frontiers of knowledge and research

in the domain of marketing, by bridging the gap between academia and industry. This program

shall inculcate critical thinking and analytical skills in the students, and enable them to add

value to the ongoing processes and existing systems in public and private sectors.

RATIONALE

In this ever changing world of today and especially the ever increasing volatility of Pakistani

markets, it is extremely important for marketing professionals to specify the information

required to identify marketing opportunities, monitor marketing actions, and evaluate and

improve marketing performance.

The motivation behind Master of Science in Marketing is to enable the students to address

aforementioned issues, by sculpting traditional business operations into competitive tools for

today's economy. With a distinguished faculty and future vision to develop industry-academia

collaborations, UMTs underlying aspiration is to develop a leading program in the region. The

program will train both students and professionals of Marketing to satisfy the increasing job

market needs of local and multi-national firms in Pakistan and beyond. Moreover, MS

Marketing seeks to supplement application of marketing concepts in industry through forming

strong theoretical base in the students.

PROGRAM DESCRIPTION AND OBJECTIVES

The two year program, Master of Science in Marketing, is highly challenging, extensively

focused, and designed to transform the students into market leaders who have the capacity to

generate creative and innovative solutions, and apply their acumen in real-world complex

marketing issues.

The program emphasizes analytical and quantitative decision-making skills besides implantingthe knowledge of marketing concepts, thus preparing the students for todays marketplace.

Students will go through rigorous training and will be exposed to latest concepts, tools, and

techniques in marketing research.

The exposure to latest tools and techniques will polish the technical skills and expertise gained

through coursework. The students shall be given exposure to paradigms of Consumer Behavior,

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Brand Management, Services Marketing, Distribution, Integrated Marketing Communications

and Strategic Marketing.

This program shall provide students with acumen of how to increase an organizations bottom

line by implementing compelling marketing campaigns.

CAREER PROSPECTS

MS Marketing offers broad opportunities to both practitioners who seek rewarding and

challenging marketing positions in public, private, profit and non-profit sectors; and scholars

who seek research and teaching careers in education and social sectors.

ADMISSION REQUIREMENTS

Admission to Master of Science in Marketing requires a minimum of sixteen years of

education. This could be a four-year undergraduate degree or a masters degree with a two-year undergraduate degree. Participants must have studied basic courses of Marketing. Those

applicants without any prior marketing academia are also most welcome. However they will be

required to take extra foundation courses in their first semester. Applicants without knowledge

and background of business studies shall also be required to take foundation courses in the

respective areas.

Contact: Mr. Mobin ul Haque

Chairman Department of Marketing

mobin@umt.edu.pk

mkt.cod@umt.edu.pk

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6. Attitudes and Persuasion

7. Services Marketing & CRM.

8. Distribution & Logistics.

9. Integrated Marketing Communications.

10. Product Innovation & Development.

11. International Marketing

THESIS

Students will complete a 6-credit hours thesis (including 1-credit hour research seminar). The

focus of thesis could be academic or applied.

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RESOURCE PERSONS

Dr. HasanSohaibMurad (Phd, UK)

Dr. Faheem-ul-Islam (Phd, UK)

Dr. Sarwar M. Azhar (Phd, UK)

Dr. Ahmad F Siddiqui (Phd, Pakistan)

Dr. Rukhsana Kalim (Phd, UK)

Dr. A.R. Kausar (Phd, USA)

Dr. Tashfeen M. Azhar (Phd, USA)

Mr. MobinulHaque (MS, Pakistan)

Mr. Rashid Hussain (MS, Netherlands)

Mr. DawoodIlyas Butt (MS, Pakistan)

Mr. Imran Sadiq (MBA USA)