MrWork - Recruit Social!
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Transcript of MrWork - Recruit Social!
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International Social MediaRecruitment Project
Young Sales Professionals for an international software corporation
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Overview
• Company: Oracle Corporation• Occupation: Multinational Software Company• No of employees: 136.000• Objective: Looking to hire Cloud Sales Reps across
several European countries
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MrWork divided the campaign in 2 phases.
• Phase 1: MrWork conveyed to the target audience what it means to work within the Oracle Sales cloud division. This was done by running campaigns with several blog posts and testimonials by Oracle employees.
• Phase 2: The relevant audiences were targeted with the job openings. MrWork used remarketing campaigns for this phase. The project spanned 14 countries in Europe and ran for approx 2 months.
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Campaign Goals
1. Increase the awareness among the target audience about the opportunities of working at Oracle.
2. Improve direct applications for all job openings
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The Campaign• The campaigns initially began in The Netherlands, Germany,
the U.K., the Czech Republic, Poland, Denmark, Sweden, Egypt, United Arab Emirates, Spain, Ireland, Austria and Finland.
• Due to the success (at least 150 hires) the campaign was prolonged and moved to the APAC countries Australia, Indonesia, India, Singapore and Malaysia.
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Campaign Elements
Ad forms: Sponsored content posts (timeline and video), group postings
Media: Video, Image postsTargeting: Young Professionals with
a software sales background
Specifics: Current position, current employer, age, region, likes, gender and degree
Devices: 50% mobile, 50% desktop
Ad forms: Timeline ads, retargeting Media: Video, Image posts
Targeting: Young Professionals with a software sales background
Specifics: Interests, age, region, likes, gender and degree
Devices: 90% mobile, 10% desktop
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Campaign Elements
Ad forms: Sponsored Tweets
Media: Video, Image posts
Targeting: Young Professionals with a software sales background
Specifics: Interests, age, region, likes, gender and degree
Devices: 90% mobile, 10% desktop
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Campaign Results & Stats
•Impressions: 5.665.157•Reach: 1.156.082•Clicks: 20.331•Completed Video’s: 3.596•Engagement: 1.418
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Direct Hires
150+
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Campaign examples: https://www.facebook.com/?feed_demo_ad=6053977644364&h=AQDrYwH5q18fcCqa
https://www.facebook.com/?feed_demo_ad=6046177341764&h=AQDVzmKQYFBuUkIo
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