MRTS_marketing consulting profile-1

www.mrts-consulting.com

CONSULTING SERVICES


INTRODUCTION


Who We Are in Figures

4 • Permanent

Professional Members

8 • Consultants

can be attracted

11 • Years of

experience in Retail and FMCG

15 • Years of

experience in Marketing Research

157 • Researches

conducted in FMCG

Over 400,000 • People were

heard


What We Believe In?

All tasks and goals as well as current stage indicators should be measured and clarified

Figures We do everything to make situation better, even you think it’s already perfect

Trust We expect that you will hear our advices and implement them into life

Results


Why us?

We have experience in different fields of Marketing

We provide more than Return on Investment

We think strategically, execute creatively and always with business relevance

From the beginning of the interaction we are putting very real, well-designed and reasonable goals.

We undertake work only when absolutely confident in our abilities.

We do everything to ensure that it was not only useful, but also pleasant to work with us. If the client does not become our friend as a result of the joint work, we do not recognize the work completely successful.


CONSULTING?


What Do Usually Do When…

When you feel sick When you feel uncertain When you feel good

You go to the

Doctor in order

to FIX the

problem

You go to the

Doctor in order

to DIAGNOSE

the problem

You go to the

Doctor in order

to PREVENT the

problem


Marketing Consulting Do the Same

FIX DIAGNOSE PREVENT


Why Marketing Consulting?

Fresh view on your business

Not necessary to teach stuff to make

not inherent job

Improving the capacity of

Company’s own staff

Ready instruments to provide for quick

growth

More responsibility for the result as the question not only in money but also in

reputation

Reduce cost of expert by using it

only when it’s necessary


When Needs Consulting Services?

The company needs fresh ideas.

The company needs the experience and knowledge.

There is no agreement in the company's management on the important issue, and it is required the view from the outside,

to get objective advice.

The company need help to complete any project.

The company need a specialist to act as a link between levels and departments because of deficiencies in internal

communications


SERVICES


Our Services Overview

• Actual and correct information for growth Market Assessment

• Professional and motivated Marketing department with all necessary tools

Creating of Marketing Department

• Strong competitive advantage and more loyal clients Creating Loyalty Program

• Effective, skilled and motivated team Training and Coaching

• Clear definition of the objectives of the Company and methods of achieving them Marketing Plan Development

• Sales growth without ineffective spending Promotion

• Winning and retaining the consumer Brand building


Market Assessment

• Standing before new market challenge;

• With opening new markets or launching new product/service;

• Looking for new market opportunities;

WHY the company need it:

• Audit of Marketing in the Company

• Research of the market and competitive analysis

• Identify main market trends and issues

• Develop Marketing Strategic and Operation plans for the Company

• Providing report presentation for marketing, sales and management stuff

WHAT MRTS can provide:

•Provide strategic sessions with Company’s management

•Determine Company’s needs and issues

• Conduct the research of the market

•Provide competitive analysis

• Create Marketing plan on the base of information

•Set KPI’s for departments

•Present the results with the implementation plan to all involved stuff

HOW MRTS will cooperate:

• Actual and correct information for growth

WHAT will the Company get:


Creating of Marketing Department

• With the growth of the Company, when small team is not enough;

• With opening new markets or launching new product/service;

• With the growth of competitive treats;


• Evaluation of potential prospects and threats

• Development of the optimal structure of the department regarding to the structure of the company

• Writing the functional responsibilities of each employee of the department

• Providing teaching and trainings for the stuff

• Development of motivation system


•Check the existing structure of the company and responsibilities of the stuff

•Determine Company’s needs and market treats

•Development of all necessary documentation and reporting forms (including possible motivation program)

•Provide the stuff search (ie interviews with candidates, tests and so on)

•Teaching and training stuff

•Control KPI’s for probation


• Professional and motivated Marketing department with all necessary tools in less than one month



Creating Loyalty Program

• Need to grow customer service;

• Need to get more data about customers;

• Win the competition;


• Development of the concept and ideology of loyalty programs;

• Selection of software to meet the needs of the loyalty program;

• Organization of the Department of loyalty;

• Development of concepts stock price


•Provide strategic sessions with Company’s management

•Conduct the research of the market and customers, determine their expectations

•Develop the concept, necessary promotions and launching plan

•Provide negotiations with technical partners

•Develop the program of trainings for staff

•Set and control the terms of launching


• Strong competitive advantage and more loyal clients



Training & Coaching

•To improve the capacity of marketing stuff;

• Involve the staff in Company’s projects;

•Remove the gap between the real and the required level of knowledge and skills


• Unique author training programs;

• The most effective methods of training for the audience;

• Visible results after the training as soon as possible;

• Consulting support to trainees after the training


•Identify requirements;

•Setting goals;

•Determination of the forms and methods;

•Preparation for training, including organizational arrangements and motivation;

•Conduct training;

•Evaluating the effectiveness of training;

•Ensuring a positive transfer of knowledge gained during the training into everyday work of staff;


• Effective, skilled and motivated team



Marketing Plan Development

•To increase the market share and foresight customer requirements;

•Establish work processes based on the conditions of competition;

•Maintain the company's reputation among consumers.


• Systematize and convey to all employees the ideas of Company’s growth;

• Clearly set goals and monitor their achievement;

• Create a document which organize the work of the Company;

• Clearly allocate time and other resources;

• Mobilize employees.


•Defining the purpose of the Plan of Marketing;

•Provide SWOT-analysis;

•Provide Market segmentation;

•Determine the Positioning;

•Describe Services, Price formation, Determine Marketing channels;

•Development of the system of promotion;

•Set the budget of marketing.


• Clear definition of the objectives of the Company and methods of achieving them



Promotion

•When current promotions don’t have expected result

•Lack of clear plan of Promotion

•Need of more loyal customers


• Help to understand how to set goals and objectives of the of promotions;

• Create a clear plan and schedules of promotion;

• Choose the best set of tools for campaigns, depending on different factors.


•Estimating the size of the target market, its features;

•Defining the purpose of promotion;

•Identify the target audience;

•Selecting topics and forms of communication;

•Calculating budget of promotion;

•Drawing up promotion program and the schedule of works;

•Evaluation of the results of the promotion program.


• Sales growth without ineffective spending



Brand Building

•Differ from the competitors;

•To increase the credibility of the product by consumers;

•Create more added value and strong demand


• Defining the idea of the brand and its meaning;

• Creating a clear brand identity;

• Articulating the direction of communications;

• Creating a long-term preferences of consumers to the brand.


•The study of activity and brand essence of competitors;

•Harmonization of the brand with the mission of the company;

•Creating brand attributes;

•Brand positioning and development of its image;

•Analysis of the availability of resources and constraints;

•The development of brand strategy;

•Creating a system of communication with consumers.


• Winning and retaining the consumer



Our Working Approaches

•Project finishes only after all KPI’s are done

•Describe every step as a plan or schedule

•Provide both competitive and customer analysis for every issue

•Take into account all thoughts to determine the current stage

Hear from inside

the Company

Study Market

Full support

in implementations

Clear reports


What Results will Your Company Get?

Strengthening the company's position in the market

Increase market share

The increase in the number of loyal customers/ consumers

Sales growth higher than competitors and the market average

Entering new markets

Expansion of sales geography

Market launch of successful new products and services


TEAM

www.mrts-consulting.com www.mrts-consulting.com

Choeu has more than 15 years of experience in

marketing, consulting, sales and market research. He

used to work in various positions in professional

market research companies.

Choeu is very strong in solving problems related to

sales from his many years dealing working with sales

people and his students. People who met him said the

solutions he gave are the most creative ones that they

have never thought about before.

The research and consulting projects that he used to

handle including in banking and finance,

telecommunication, construction, health care, FMCG,

agriculture and media.

Mr. KHORN Choeu, Founder & Director

Field of expert: Sales & Management

Sales process

Sales scripts

Management

Conflict solving

Motivation

Teambuilding


Ms. Yuliia Onyshchenko

Expert in the field of marketing management and strategy.

Have Master’s Degree in Marketing. Before moving to

Cambodia, she was the head of marketing department.

Began her career as a business analyst in the

manufacturing. Further continued her career in retail.

The first in Ukraine to create a department of competitor

monitoring in retail sector in 2009, the scheme is still used

by most industry participants.

In 2011, launched a project Promo, which became the

most successful according to experts, and allowed the

company to increase profits by 11% and go in retail rating

from 8 to 5th place. Since 2012, responsible for the

company’s strategy and management of the Marketing

Department.

Has strong skills in market analysis and forecasting, as well

as teambuilding and management


Field of expert: Mass-Marketing

Marketing Management

Strategy

Loyalty Programs

Planning and Forecasting

Retail

Branding


Mr. Jackson Phua Chor Kee

An result-driven senior management executive with an

extraordinary record of success driving high value

revenue with improved organizational productivity and

performance.

15 years of international sales & marketing experience

with well exposures in South East Asia, Middle East,

Africa & Central Asia region.

Strong In depth start-up & operation experience in

Telecom, IT & consumer electronics industries.

More then 12 years of oversea-based experience,

including DUBAI, UAE, CHINA, SHENZHEN, VIETNAM (HO

CHI MINH CITY) & CAMBODIA (PHNOM PENH).

Successfully start-up 3 companies in Asia-Pacific region,

with full functional team to support Asia Pacific

operation.


Field of expert: Management, Start-up

Start-up & launching new products

Business-planning

Evaluating effectiveness

Planning and Forecasting

Team Management


Mr Phoung Vuthy


One of the founding members of BMRS Asia (Cambodia)

Ltd in Cambodia, has been in the marketing research

business since 2005.

Provides clients with an in-depth insight into the

Cambodian market and takes a hands-on approach to

managing each project, as well as overseeing the daily

running of the business.

Throughout his research career has been involved across

the entire research process and has previously held a

number of key research positions both in the operations

side as well as client servicing.

He has worked on a broad range of sectors in Cambodia

including finance, telecoms, construction, healthcare,

FMCG, agriculture and media.

He is one of the most experienced Cambodian

researchers in Cambodia.

Field of expert: Marketing Research

Market Research

Market Features

Customer Service

Customer Loyalty

Analytics

Reporting systems


CONTACTS


Contact Us for Further Information

MRTS Consulting Ltd. #44EoZ, St. 219, Sankat Phsa Doeumkor,

Khan Toul Kork, Phnom Penh, Cambodia

Mob: 077 650222 or 010 650222

Tel: 023 6768909

Office email: [email protected]

Website: www.mrts-consulting.com

Facebook page: www.facebook.com/TrustInMRTS


mailto:[email protected]



http://www.mrts-cambodia.com/



http://www.facebook.com/TrustInMRTS

www.mrts-consulting.com www.mrts-consulting.com

Thank You

MRTS_marketing consulting profile-1

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