MRT Media & Price

Year 2015

From Bangsue to Hua Lamphong 18 stations approximately 21 km.

Service Hour 06.00 – 00.00

Who? (1) The majority of MRT users are in student and working age.

15-24 yrs 37%

25-34 yrs 32%

35-44 yrs 16%

45-59 yrs 14%

41%59%

Gender Age Status

Base: All respondents (n=900)Ref : Q6/T6B

Base: All respondents (n=900)Ref : Q7 /T7A, Q8/T8A

Average = 31.08 yrs

Base: All respondents (n=900)Ref : Q57/T57A

Moreover, most of them said that they are single.

Source: MRT Research 2012 by The Nielsen Company

Public servant 8%

Office/private sector

worker 49%

Business Owner

13%

Independent professional (e.g. Doctor,

Lawyer, Artist, etc.)

8%

Student 18%

Housewife 1%

Unem-ployed 1%

Secondary school

2%High

school 7%Diploma

/vocational/college

5%

Bachelor degree

67%

Higher than

Bachelor Degree

18%

Base: All respondentsRef : Q9/T9A, Q54/T54A

Education

Occupation

Personal income & HH income

Base: All respondents (n=900)Ref :Q55/T55A

Base: All respondents (n=900)Ref :Q56/T56A

HH incomePersonal income

14%

26%

16%

43%

19%

29%

30%

8%13%

Lower than 15,000 Baht (E)15,000 - 24,499 Baht (D)25,000 - 49,999 Baht (C)50,000 - 59,999 Baht (B)

MRT users come from both SES A and C

Who? (2)

SES A

SES B

SES C

SES D

Source: MRT Research 2012 by The Nielsen Company

To create IMPACT…

ENTRANCE NETWORK

• Composition: Small light boxes or LCD screens and Sticker wrap 2 sides

• Size: Light box 0.66*0.90 m. / Sticker – depend on location

• Media cost/month: 72,000 – 529,000 Bt.

• Production cost: Light box – 802 Bt. (unit) / Sticker – 1,200 Bt. / sq.m.

• Setting cost: 10,000 Bt.

• Booking less than 3 months, sign board tax is under customer’s own responsibility.

BULKHEAD STICKER

• Location: Retail to Concourse Level at Pharam 9, Sukhumvit, Petchaburi,

QSNCC Station

• Size: Depend on location, approximately 32.92 sq.m.

• Media cost/month: 123,000 – 159,000 Bt.

• Production cost: 1,200 Bt. / sq.m.

• Setting cost: 11,000 Bt.

• Booking less than 3 months, sign board tax is under customer’s own

responsibility.

BULKHEAD NETWORK

• Location: Retail to Concourse Level at Pharam 9, Sukhumvit, Petchaburi,

QSNCC Station

• Size: Depend on location, approximately 168 – 193 sq.m.

• Media cost/month: 310,000 – 616,000 Bt.

• Production cost: 1,200 Bt. / sq.m.

• Setting cost: 33,000 Bt.

• Booking less than 3 months, sign board tax is under customer’s own

responsibility.

To reach all targets &enhance AWARENESS

BULKHEAD ENTRANCE

• Location: Entrance

• Size: Approximately 4.45*1.10 m.

• Media cost/month: 34,000 – 75,000 Bt.

• Production cost: 1,200 Bt. / sq.m.

• Setting cost: 3,000 – 5,000 Bt.

• Booking less than 3 months, sign board tax is under customer’s own

responsibility.

IN-TRAIN NETWORKS with Ceiling Wrap

InTrain/Station TV Package

Loose Spot Package: 2 minutes per loop

Media Cost per Month: 445,000 baht

On Air Loop: 90 minutes

No. of Loops per day: 12 loops

Total No. of Screens: 607 screens 18 stations: 265 screens

19 trains: 342 screens

Airing Time / Day / 1 screen: 24 minutes

Airing Time / Day / 607 screens: 14,568 minutes

Airing Time per month: 437,040 minutes

Lumphini Station : Entrance Network & Bulkhead Entrance

Media : Entrance Network 2, Light box 7 panelsBulkhead Entrance ( Code : 01 )

Sticker Escalator side 49.27 Sq.m. Sticker Stair step side 62.25 Sq.m.

Location : Entrance 2 Q house bldg sideMedia Cost : 172,500 Bt/MonthProduction Cost : 154,365 Bt. Setting cost 14,000 Bt.

MRT media are based on first comes first serve.Minimum booking 3 months, If booking less than 3 months sign board tax is under customer’s own responsibility

2015

Silom Station: Bulkhead Sticker

Media : Bulkhead sticker (Concourse to platform level) code

001

Size : 6.9822 sq.m.

Location : Concourse level to Platform level,

Media Cost : 53,000 Bt/Month

Production Cost : 8,376 Bt. + setting 4,000 Bt.

MRT media are based on first comes first serve.

Booking less than 3 months sign board tax is under customer’s own

responsibility

2015

IN-TRAIN NETWORKS with Ceiling Wrap

Media: In-Train Networks (1 train = 3 bogies)

Poster = 18 units

Panel = 5 units

Tube card type R 1.50 x 0.25 m.18 units

Tube card type L-1 0.329 x 0.255 m. 18 units

Tube card type L-2 0.515 x 0.255 m. 18 units

Ceiling Wrap 18.63 x 1.05 m. 2 units

Ceiling Wrap 19.32 x 1.05 m. 1 unit

Media Cost: 396,000 Bt/Month

Production Cost: 96,035 Bt.

MRT media are based on first comes first serve.

Booking less than 3 months sign board tax is under customer’s own

responsibility

IN-TRAIN NETWORKS with Ceiling Wrap

IN-TRAIN NETWORKS with Ceiling Wrap

IN-TRAIN NETWORKS with Ceiling Wrap