QUESTIONNAIRE

___________________________________We are conducting a research project concerning Branded bottled mineral water. Your opinion will be very helpful to me. We assure you that the survey data is only for academic research and won’t be used for any commercial purpose. If you have ever used any Branded bottled mineral water, then please read the following questions carefully and tick the option that you consider correct and appropriate. Thanks for your cooperation.

Personal Details:

Name: ............................................................................................................................

Age: a) 18 – 22 □ b) 23 – 28 □ c) 28 – 35 □ d) 36 or More

□Gender: a) Male □ b) Female □Education: a) Higher Education □ b) Graduate □ c)

Postgraduate □ d) Other.................

Occupation: a) Student □ b) Professional □ c) Businessman □ d)

Housewife □e) Other..................

Phone no.: ..................................................

Area: ............................................................

1.] Do you consume bottled mineral water?

a) Yes □ b) No □2.] How frequently do you purchase bottled mineral water?

a) Once a week □ b) More than once a week □ c) Once a

month □ d) More than once a month □ e) Few times a year □ f)

Once a year □ g) More than once a year □3.] What size of bottled mineral water do you normally buy?

a) 500 ml □ c) 1 litre □ d) 1.5 litre □ e) More than

2 litre □

4.] On what occasions do you purchase bottled mineral water?

a) While travelling □ b) In Social events □ c) In

restaurants □

d) Others..................

5.] Why do you buy bottled mineral water? (Rank all the following where 1 is most important and 6 is least important.)

a) Convenience [ ] b) Unavailability of tap water [ ] c) Taste [ ]

d) Health reason [ ] e) Purity [ ] f) Status [ ]

6.] Which brand of bottled water do you prefer? (Please rank the following where 1 is most preferred and 6 is least preferred.)

a) Aquafina ( )

b) Bisleri ( )

c) Kinley ( )

d) Bailley ( )

e) Oxyrich ( )

f) Local brands ( )

7.] Rank the following brands based on satisfaction for given parameters-

Highly Satisfied=1; Satisfied= 2; Neither Satisfied nor Dissatisfied= 3; Dissatisfied= 4 and Highly Dissatisfied= 5

Parameter

BrandsAquafina Bisleri Kinley Bailley Oxyrich Local

Size (Quantity)

Purity

Packaging

Taste

Availability

Price

Brand

Quality

8.] Please tick the following statement according to your preference where:

Highly Agree=1; Agree= 2; Indifferent= 3; Disagree=4 and Highly Disagree= 5

Statements 1 2 3 4 5

a] Bottled water taste better than tap water

b] Bottled water is healthy

c] Bottled water has a negative impact on environmentd] Bottled water is packaged regular tap water

e] Bottled water is pure

f] Advertisements impact sales of bottled water

g] I like only specific brands in mineral bottled water

h] If my favourite brand is not readily available, I will buy any other brand of mineral bottled wateri] I am happy with the price of my brand of mineral bottled water

9.] Perception regarding branded and local bottled mineral water?

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10.] Any Suggestions:

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