MRP Ajay Gurjar

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CERTIFICATE

This Is Certified that Mr.Ajay Gurjar Has Undergone the Project Entiled The Impact Of

Promotional Activities On Consumer Buying Behavior At Shopping Malls At IndoreTowards

the Partial Fulfillment Of her two Year Masters Degree Of Business Administration

Successfully .He has Carried Out this Project with full sincerity and Dedication and the Work Is

original and genuine .

Guided by

Assi .Prof.Rohit choudhary

{Faculty ,Star College }


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Declaration

All the Data Collected By Me Is Authentic Nothing Was copied From Anywhere And

Information Collected by Me is true To the Best Of my Knowledge .

Ajay Gurjar


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ACKNOWLEDGEMENT

I being the Student Of STAR ACADEMY OF TECHNOLOGY AND MANAGEMENT convey My

sincere thanks to Rohit Choudhary For Providing Me support For the Project Work under his

Supervision and Inspiring Guidance I completed this Project Successfully.

His Sincere Suggestion helped Me greatly In bring out this Work At its Present Shape.

Above All to DAVV for providing Me an Opportunity For showing my talent in the field of

Marketing and Last But Not the Constant source of inspiration My parents And My friends

that Made me put On my all hard Work through Which I come all this Way .

AJAY GURJAR


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PREFACE

Every Organization Has a culture of its Own Organizational Culture Can be positive or

Negative ,strong and unique or weak and indifferent .generally an Organization desirepositive culture as a support for its growth and development or at least for avoiding failure .

Every organization tries to achieve their objective .in their objective in this connection they

connection they must concentrate in many aspects .As human resource of an organization is

considered As An Important Resources ,Organizations Wish to Keep well trained and Effective

work force .Satisfy their employee for getting Effective More Work done .to Make the Best

use of People As Valuable Resources Of the Organization Attention Must Be given to the

Relationship Between Staff the Nature and content Of their Jobs .

Chapter 1: Dealt with Introductory Part which Includes Organizational Culture and Its Types,

company Profile, Performance Appraisal System, and Factors affecting organization Culture .

Chapter 2: Dealt with Literature reviews which explain so some secondary data in form of

journals.

Chapter 3: Explaine Need For Study Why Research Carried Out.

Chapter 4 : Define the Primary And Secondary Objective Of study .

Chapter 5: Emphasize upon Research Methodology and Its Tools.

Chapter 6: Dealt with Data Analysis and Interpretation About Questionnaire and Respondents

Response.

Chapter 7: Is about Result and Finding of Research

Chapter 8: Is about recommendation which we found Ids Suitable to tackle the Problems

Chapter 9: Explaine Limitation of Study.

Chapter 10: Is the Summary OF study In form Of Conclusion.

Chapter 11: Is about References Which Are use In this Research.

Finally Questionnaire, Synopsis and Data Sheet Attached In last in form of

annexur


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INDEX

CHAPTER-1 INTRODUCTION

CHAPTER-2 LITRATURE REVIEW

CHAPTER-3 RATIONAL OF STUDY

CHAPTER-4 OBJECTIVE OF STUDY

CHAPTER-5 RESEARCH METHODOLOGY

CHAPTER-6 DATA ANALYSIS & INTERPRETAION

CHAPTER-7 RESULT

CHAPTER-8 RECOMMENDATIONS

CHAPTER-9 SUGGESTION

CHAPTER-10 LIMITATIONS

CHAPTER-11 CONCLUSION AND FINDING

CHAPTER-12 REFERENCES

CHAPTER-13 ANNEXURE


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CHAPTER-1


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CHAPTER-2


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CHAPTER-3


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CHAPTER-4


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4. OBJECTIVE OF THE STUDY

Primary Objective

The Main Purpose of Survey is throw light towards thepromotional activities on the sell Of the Product in Mails.

Secondary Objective

To find Out the Effectiveness of Promotion Strategies of

shopping Malls.

To Ascertain The Impact Of Promotional Activities On Purchase

Decision.


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CHAPTER-5


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CHAPTER-6

6 . Data Analysis And Interpretation


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CHAPTER-7

Result


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CHAPTER-8

Recommendation


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CHAPTER-9

Suggestion


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11.REFERENCES

Bibliography

Agarwal.P.K. "Marketing Management" Pragathi Prakasam, NewDelhi, 4th Edition, 2004

Dilip M Sarwate

Anand .M. and Rajshekar M. Retail Management, prentcihall, New

Delhi, 8th Edition, 2001

Alexander ,alan A,And Muhlebach R.F,-Shopping center

Management.


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CHAPTER-10


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CHAPTER-11


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Conclusion & Finding


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CHAPTER-12


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CHAPTER-13


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Annexure

MRP Ajay Gurjar

Documents

Transcript of MRP Ajay Gurjar