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© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 1
Not Just “Why the Network?”
Also “Where? … NCO must address
Web 2.0 and on . . .
Terry Morgan
Director Net Centric Strategy
Global Government Solutions Group
Cisco
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 2
The reality . . .
All information going digital.Accuracy, Fidelity, Storage and Retrieval
Searching, Analysis, Information Management
All devices becoming network nodes.Access, Transmission, Distributed Systems
Scaling, Fault Tolerance, Management, Flexibility
Video, Voice, and Instantaneous information will become more prevalent
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 3
Not Defeat in Detail as some have planned
OBJ 1
but Victory Through Sharing the Details !!!!
The Battle of Dots
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 4
Source: What is Web 2.0 Design Patterns and Business Models for next Generation Software, Tim O’Reilly 09/30/2005
O’Reilly: “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform…”
John Hagel: “an emerging network-centric platform to support distributed, collaborative and cumulative creation by its users.”
Om Malik: "a collection of technologies - be it VoIP, Digital Media, XML, RSS, Google Maps… whatever …. that leverage the power of always on, high speed connections and treat broadband as a platform... not just a pipe to connect."
Web 2.0
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 5
“Across broad sectors of the economy, dominant competitors such as Cisco Systems …, Federal Express …, Charles Schwab … Wal-Mart … are successfully employing information-based strategies to create competitive advantage” NCW Developing & Leveraging Information Superiority 1998
Why Cisco?
"I believe we are entering the second phase of the Internet, where the next major market transition will be driven by collaboration,
enabled by Web 2.0 technologies. This is the foundation of what we are calling "Cisco 3.0" -
John Chambers, 2007
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 6
• Technology
The robot’s new hand controller is modeled after video game controllers, making PackBot 510 easier to use, and resulting in less training time and more rapid operations in the field.
4. Your Customers aren’t just connected, they’re engaged.
Web 2.0 Principles and Best PracticesO’Reilly Radar, O’Reilly Media
Acceleration
Age
Inclusion
Digital Natives – A Generation born between 1977 and 1996
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 7
Fred Stein, Mitre C2 Center at NCW 2007, Washington DC
Digital Natives
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 8
An Operators view of the Future? How I want to use Information
Circa 2003 Dot-com speed Flexibility Familiarity with [military] secure global access An integrated system as good as Yahoo Inc's system. Personalization features as good as Amazon.com. A search engine as good as Google. File-sharing as good as Roxio Inc.'s Napster or Sherman Networks' Kazaa. Instant messaging as good as America Online Inc.'s program.
Gen. Ronald Keys, as DC/S Air and Space Operations, USAFFederal Computer Week, 29 June 2003
In the Future 'Web 2.0‘As defined by O'Reilly Media -- 'Networked Applications that explicitly leverage
network effects'. 'Read-only' to 'Participatory‘ ... 'Editorial' to 'User Generated Content'... 'Publishing' and 'Browsing' to 'Peering' and 'Sharing'... Winning the 'Eyeballs' and 'Clicks' to 'Collaboration', 'Open Platforms' and
'Collective Intelligence'
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 9
Collaboration Tools For Different Process Needs
Complex Decisionmaking
Simple Information Sharing
SynchronousAsynchronous
Audio Conferencing
Web Broadcasts
ApplicationSharing
Instant Messaging
Information feeds &
repositories
Email & Voicemailgroups
Collaboration spaceVirtual team rooms
Communities & discussion
boards
Video Conferencing
Remote Access
Calendar
TelePresence
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 10
• On-demand video sync’ed with slides and transcripts
• Available anytime, anywhere there is a network connection
• Live streaming video delivered to user’s desktop
• Interactivity via question function
• Real-time information exchange, collaboration and file sharing
Web TVVideo on Demand
Video Conferencing
Web Conferencing
• Real-time video to facilitate live meetings and information exchange
TelePresence
• Virtual presence experience with ultra high-definition video, audio and interactive capabilities
Rich-Media Communications at Cisco Today
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 11
My Profile …
• Essentially a "MySpace" for the enterprise, enabling employees to share information and learn about others. • Solves the problem of “you and who you are and what you can do” by providing a single starting point for self-service profile information
• Allows you to view or manage personal information, professional information, roles/expertise, groups, personal networks, reporting structure, and preferences.
Social Tagging . . .
• An integrated and enterprise-wide application for managing bookmarks • Allows management of personal bookmarks and leveraging the bookmarks of other employees, or groupsof employees, in the larger Cisco community.
• Community bookmarks and tags that employees create can then be leveraged across the enterprise to enhance community and individual connections, in addition to sharing knowledge.
And the Future
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 12
Secure Information Systems Architecture
How can agencies share information in a secure and cost effective manner that allows effective Inter-Agency collaboration?
The Challenge
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 13
SISA . . .
Collaboration Architecture for protecting sensitive content
Protect critical business content and audit usage while enabling collaboration
An approach for collapsing many physical networks into virtual “compartments” on one physical network (Data Center Consolidation)
Policy Driven- Not “out of box”
Partnership between CISCO, Microsoft and several other solution providers such as EMC, Decru, Titus and Liquid Machines
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 14
SISA . . .
Access Protection ServicesManages and controls access of network, client, and server endpoints
Data Protection ServicesProvides management, encryption, continuity, scalability, and separation to protect stored data from external and internal threats
Content Protection ServicesCollaboration services with protection against inadvertent disclosure of files, documents, and e-mails
Watchdog ServicesSupports dynamic changes in mission and structure of organization
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 15
Fire RequestFire Request 35InfBn
Request for Info
35InfBnSingleton
01001001
Preamble Source IP @
Dest. IP @
Protocoli.e. VoIP
ToS/DSCPi.e. QoS
Others Payload
0011101000110100101100000100100100100010011101010110001001110101010100011011000001001001
010010010011101000110100101 100010011101010110001001110101010100011011000001001001
Preamble Source IP @ Destination IP @ Others
Simple Forwarding Paradigm withOptimized Performance…
Payload
01001001 1001110101010100011011000001001001
Preamble Source IP @
Dest. IP @
Protocoli.e. VoIP
ToS/DSCPi.e. QoS
Others
Intelligent Forwarding Paradigm,Optimized for Service Creation
Payload
100000100100100
001110100011010010110000010010010010001001110101011000
e.g., HTTP/NBAR
Moving Beyond Packet ForwardingPurposed Information Becomes Multi-purposed
Deep Payload Inspection
Aggregating Message-Level Information
Applying Policies and Security
Network Enforces Rules Automatically Network Enforces Rules Automatically and Transparently According to and Transparently According to
Business PolicyBusiness Policy
Fire Mission
BN 3Chg 7 GB
He/VT
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 16
The Data Center
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 17
The Service Providers Quad Play
Scalable Dynamic Multicast of Live TV
Integrated Video Admission Control
Broadcast Source Redundancy (Anycast)
DDoS protection
No Unauthorized Senders
Cost EfficientVideo-optimizedAsymmetric Networking
IPv6
MORE CONTENTON-DEMANDINTERACTIVITY
RELIABILITYAND QUALITY
What’s Driving Network Development?
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 18
Service Convergence for IPTV/Video
GAMING DATACENTER
PRESENCE-BASED
TELEPHONYWEB
SERVICESMOBILE
APPS
IPCONTACT CENTER
IntelligentEdge
CustomerElement
MultiserviceCore
Access / Aggregation
Service Exchange
O P
E R
A T
I O
N A
L
L A
Y E
R
TransportTransport
AP
PL
ICA
TIO
N
LA
YE
RS
ER
VIC
E
LA
YE
RN
ET
WO
RK
L
AY
ER
INTELLIGENT NETWORKING
GAMING
PRESENCE-BASED
TELEPHONYWEB
SERVICESMOBILE
APPS
IPCONTACT CENTER
IntelligentEdge
CustomerElement
MultiserviceCore
Access / Aggregation
Service Exchange
O P
E R
A T
I O
N A
L
L A
Y E
R
TransportTransport
VIDEO/IPTVUnparalleled Network Linkages for Better User Experience
Open Platform for Service Differentiation Through Innovation
Beyond just IPTV to IP Rich Media in Connected Home
Open Framework
for Enabling ‘Triple Play on the Move’(Data, Voice, Video, Mobility)
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 19
Service Exchange Framework Multimedia Service Control for Wireline / Wireless Convergence
SERVICE EXCHANGE
HOW?WHERE?
WHO? WHAT?
IDENTITY MANAGEMENTUser / Device IDLocation / PresenceService RegistrationAudit / LoggingAssured Authentication
MOBILITY MANAGEMENTDevice RoamingService MobilityUser Mobility
DYNAMIC SESSION MANAGEMENTSession Initiation & Call Control Rich-Media ControlBandwidth & QoS per Session Accounting / Billing
POLICY MANAGEMENTSubscriber PolicyApplication PolicyPer-Sub Service
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 20
A Fundamental Decision for the Military
Black Core
Pros:
Decreases need for separate hardware for security levels in the core
Cons: End to End encryption limits
visibility/intelligence services in the core
Still need service islands for centralized services
Requires lots of state on the access HAIPE devices
Requires scalable HAIPE discovery solution
RED Service Architecture
Pros:
•Maintains hierarchical architecture of today
•Allows for centralized traffic inspection and accounting
•MPLS services (VPN, TE) possible at the red PE
•Simplifies access HAIPE devices (reduces state, simplifies routing)
Cons:
•Supporting Multiple Classifications requires separation of traffic at decrypt points..
•Likely requires high-performance HAIPE solution (10GE or stacks of 1GE) for aggregation and inter-hub connectivity
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 21
Accelerating Rate of Technology Change
After realizing the potential of the air domain Mitchell, Claire Chennault, and their contemporaries had 20 years to develop the strategy, tactics, and doctrine and “sell” aviation . . .
“Unfortunately, . . . . The trends for advances in technology, often (correctly or incorrectly) related to Moore’s Law and derivative theories, such as the Law of Accelerating Returns proposed by Ray Kurzweil in his 2001 essay, dictate that we must move quickly.
Warfighting in Cyberspace, Keith B. Alexander,JFQ / issue 46, 3d quarter 2007
Ray Kurzweil, “Law of Accelerating Returns,” 2001, http://lifeboat.com/ex/law.of.accelerating.returns
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 22
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 23
More WEB 2.0
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 24
Web 2.0 Defined: The Network as a Platform
O’Reilly: “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform…”
John Hagel: “an emerging network-centric platform to support distributed, collaborative and cumulative creation by its users.”
Om Malik: "a collection of technologies - be it VoIP, Digital Media, XML, RSS, Google Maps… whatever …. that leverage the power of always on, high speed connections and treat broadband as a platform... not just a pipe to connect."
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 25
Web 2.0 Technologies RSS is an XML-based format for syndicating Web content.
The Atom Syndication Format is an XML language used for Web feed
Ajax (Asynchronous JavaScript and XML) is the name given to a disparate collection of programming techniques that involve browser-side technologies such as JavaScript, Document Object Model, and background transfers between server and client of XML data and JavaScript objects.
Representational state transfer (REST) is an architectural style that (among other attributes) relies on a minimal set of actions (verbs) to interact with items (representations) on the Web
A mashup is a lightweight tactical integration of multisourced applications or content into a single offering
Folksonomy is social tagging — a way to obtain user-created metadata via Web sites. Laypersons (that is, information users, not necessarily information professionals), such as librarians, maintain folksonomies via a collaborative "bottom up" categorization using individually chosen keywords.
A wiki is a simple, text-based collaborative system for creating and maintaining hyperlinked collections of Web pages. It usually enables users to change pages or comments created by other users.
Published on O'Reilly (http://www.oreilly.com/) http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 26
Service Oriented Architecture
“A paradigm for organizing and utilizing distributed capabilities that may be under the control of different ownership domains.” – OASIS Open
“An approach to designing, implementing, and deploying information systems across the network such that…
… the system is created from components implementing discrete business functions.
These components, called “Services”, can be distributed across geography or across enterprises…
… and can be reconfigured into new business processes as needed.” – from “A New SOA Maturity Model”
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 27
“SONA is an architectural approach to connect Network Servicesto Applications to deliver Business Solutions.”
Services Oriented Networking Architecture