Object-Oriented Programming Dr. Ramzi Saifan Slides adapted from Prof. Steven Roehrig.
Mr. Ramzi Halaby - Ingredients to Produce More Social Media Case Studies
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SOCIAL MEDIA CASE STUDIES IN MENA
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Transcript of Mr. Ramzi Halaby - Ingredients to Produce More Social Media Case Studies
SOCIAL MEDIA CASE STUDIES IN MENA
SOCIAL VS. ANTI SOCIAL
SOCIAL MEDIA CASE STUDIES
SOCIAL VS ANTI SOCIAL
SOCIAL MEDIA CASE STUDIES
Are you Social or Anti Social?
CHECK LIST
SOCIAL MEDIA CASE STUDIES
What is your check list?
ADMIT YOUR MISTAKES
SOCIAL MEDIA CASE STUDIES
Are you willing to admit mistakes?
LEARN FROM OUR FAILURES
SOCIAL MEDIA CASE STUDIES
LEARN FROM OUR FAILURES
SOCIAL MEDIA CASE STUDIES
MERCEDES EXAMPLE
SOCIAL MEDIA CASE STUDIES
Before
MERCEDES EXAMPLE
SOCIAL MEDIA CASE STUDIES
After
UNIQUENESS
SOCIAL MEDIA CASE STUDIES
How Unique is your concept?
WHY DID THIS GO VIRAL
SOCIAL MEDIA CASE STUDIES
T Mobile Flash Mob
WHY DID THIS GO VIRAL
SOCIAL MEDIA CASE STUDIES
…and then everywhere else
Dubai Int’l Airport Beirut Airport
Dubai Mall
ALAA’ WARDI
SOCIAL MEDIA CASE STUDIES
BATLECO INFINITY
SOCIAL MEDIA CASE STUDIES
MEDIA SUPPORT
SOCIAL MEDIA CASE STUDIES
Media Support…
SHARING MATTERS
SOCIAL MEDIA CASE STUDIES
Is it really worth sharing?
CHEYEF 7ALAK
SOCIAL MEDIA CASE STUDIES
FANS VS. ENGAGEMENT
SOCIAL MEDIA CASE STUDIES
Fans or Engagement?
SPREAD SOME INSPIRATION
SOCIAL MEDIA CASE STUDIES
Marketing with Meaning
SOCIAL MEDIA CASE STUDIES
KRAFT PHILADELPHIA ‘SPREAD SOME INSPIRATION CAMPAIGN’
THE RETURN OF BIN ALI
SOCIAL MEDIA CASE STUDIES
SPREAD SOME INSPIRATION
Using Messengers…
SOCIAL MEDIA CASE STUDIES
SOCIAL MEDIA CASE STUDIES
KRAFT PHILADELPHIA ‘SPREAD SOME INSPIRATION CAMPAIGN’
DOLCE GUSTO OUTREACH
Defined Metrics
SOCIAL MEDIA CASE STUDIES
DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
PROCESS
Capsule boxes branded with messages to encourage each person to have coffee with their favorite Tweeps
Personalization
Personalized stickers on machine packaging including name, Twitter bio and tweets
Branded box and Digital Influencer sticker with name
DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
PROCESS
Personalization
All elements Letter and instructions CD of resources
DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
RESULTS
Total campaign impressions from all online channels monitored: 838,600 impressions
Impressions breakdown:Blog posts: 51,500Twitter: 706,000FB: 69,000YouTube: 10,000Instagram: 2,000Pinterest: 100
Total impressions
DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
RESULTS
Blog postBlog post
FacebookYouTube
DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
RESULTS
ROI
Channels Monetary Value
Blog posts $12,100
Tweets $29,210
Facebook $13,800
YouTube $10,000
Instagram $2,000
Pinterest NA
Total $67,110
Costs Price
25 NDG machines & capsules $6,187.5
TOP fees $17,500
Shipping cost $6,000
Total $29,688
Cost of activity Value of activity
$29,688 $67,110
NET $37,442
SUCCESS FACTORS
SOCIAL MEDIA CASE STUDIES
Social Media Case Study Check List:
• Are you social or anti-social?• Are you willing to admit mistakes and move
on?• Is it unique?• Are you the first to do it?• Does is it have meaning? Is there value?
What’s in it for them?• Who are the messengers? Who can
amplify the message?• Are we engaging or broadcasting?• Do you have a good strategy in place?• Does it have defined metrics?• Supporting Media
THANK YOU FOR YOUR TIME.
