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    Alfred Marshall

    1842-1924 Biographical Details

    Trained in Mathematics atCambridge

    Discovered economics by readingJ. S. Mill

    1877 Married Mary Paley andboth lectured in economics atBristol

    1884 Returned to Cambridge andworked to establish the economicsprogram

    1890 Principles of Economics

    1919Industry and Trade

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    Marshalls Approach

    Wanted his writing to be

    accessible to the intelligent

    layman

    Mathematics confined to

    appendices

    Wanted to reconcile Classical,marginalist and historicist ideas

    Neoclassical synthesis in theory

    Theory and application toindustry studies

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    Marshalls Approach Partial equilibriumlooking at

    one market only with

    everything else held constant

    Contrast with Walras general

    equilibrium approach

    Short run/long run distinctionwhat is held constant varies

    with the time frame

    Static analysis vs biologicalanalogy

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    Theory of Demand

    Law of diminishing marginalutility

    Diminishing marginal utilitytranslated directly into terms ofprice

    Diminishing willingness to pay

    Demand curve is not formallyderived through the conditionsfor a consumer maximum

    In the Marshallian discussion

    price is usually the dependantvariable

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    Demand Theory

    The demand curve is interpretedas a schedule of DemandPrices

    What is held constant along thisdemand curve?

    Marshall assumes both constant

    money income and constant realincome (constant MU ofincome)

    This rules out any significant

    income effects Marshalls Law of Demand

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    Marshallian Demand

    Curves

    Q

    P

    D

    P1

    P2

    Q1 Q2

    As Q increases the consumers

    willingness to pay for additionalunits declines

    Changes in Q cause changes in demand price,

    so P is on the vertical axis

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    Marshall and the Giffen

    Good Case Marshall is aware that the MU of

    income may be affected by price

    changes If a good is inferior and important in

    the budget a large income effect may

    create an upward sloping demand

    curve

    Marshall attributes this idea to

    Robert Giffen and to the demand for

    bread by English labourers

    No evidence that Giffen said this and

    no evidence that bread was a Giffen

    good

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    Elasticity of Demand Marshall invented the elasticity

    measure of the responsiveness

    of demand to changes in price

    Percentage or proportionate

    change in Q demanded divided

    by the percentage orproportionate change in P

    Unit free measure of

    responsiveness

    Elasticity and relationship to

    total expenditure on the good

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    Consumers Surplus

    Marshall interpreted a demand

    curve as a willingness to pay at

    the margin curve Consumer is willing to pay

    more for the first few units of a

    good than for subsequent units

    If the consumer pays a single

    price for all units bought then

    the total willingness to pay for

    those units will exceed theamount actually paid

    This is consumers surplus

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    Consumers Surplus

    P

    Q

    D

    a

    0

    P1

    Q1

    b

    Total willingness to pay for Q1 = 0abQ1

    Amount actually paid = 0P1bQ1

    Consumers surplus = P1ab

    Consumers Surplus

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    Consumers Surplus

    Marshall thought Consumers

    surplus would be a vital tool for

    practical policy appraisal

    Problem of aggregation over

    individuals and of interpersonal

    comparisons

    Can only aggregate and compare if

    the MU of income is the same for

    everyone

    Marshall argued that provided that

    on average the MU of income is thesame than can aggregate and

    compare across groups

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    Marshall on Production

    Factors of production: land, labour,capital, and organization

    Diminishing returns in agriculture

    Diminishing returns can also occurwith fixed factors other than land

    Increasing returns in industry withconcentration of industry in

    particular localities Increased productivity in industry

    due to larger scale of particularfirms--increased specialization of

    labour and machinery Economies of buying and selling on

    a large scale

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    Marshall on Production

    Forms of business organization and

    the problems of maintaining energy

    and efficiency

    Joint stock companies and problemsof agency

    Distinction between external and

    internal economies

    External economies are economiesderived from the general development

    of an industry (external to individual

    firms)

    Internal economies derived from thesize of individual firms (internal to the

    firm)

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    Marshall on Production

    Tendency to decreasing returns inagriculture and natural resourceindustries

    Tendency to increasing returns inother industries

    An increase of labour and capital leadsgenerally to improved organizationwhich increases the efficiency of labour

    and capital

    But limits to the size of particularfirms

    Biological analogy and the life cycle

    of firms Concept of the representative firm--

    firm with average access to internaland external economies

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    Cost and Supply

    Expenses of productionprices

    that have to be paid to call forth

    the required supply ofproductive factors

    Supply price of a good

    Firms seek to minimize factorcostsprinciple of substitution

    Importance of time frame

    short run and long run

    Prime costs and supplementary

    costs (variable and fixed cost)

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    Short Run Supply

    In the short run the quantity of

    capital available to the firm is

    fixed

    The price the firm receives has

    to cover prime costs only

    With fixed capital will have

    diminishing returns so that in

    short periods increased

    production will raise the supply

    price In the short term any return over

    prime cost is a quasi rent

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    Short Run Market

    Supply Curve SR market supply curve slopes

    upward

    Firms have different levels of cost soat a given price some may be making

    quasi rents, others just covering

    prime costs and some may be

    producing nothing (cant cover evenprime cost)

    As price rises firms already in

    production produce more and

    previously shut down firms will

    open up

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    Short Run Market

    Equilibrium

    Q

    P

    D

    S

    P*

    Q* QQ

    At Q demand price is below supply price

    And output will be reduced. At Q demand

    price exceeds supply price and output will

    Rise. At Q* demand price = supply price

    Assuming competitive conditions

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    Marshallian vs

    Walrasian Adjustment toEquilibrium

    P

    Q

    D

    SP

    Walras: At P there is excess supply and

    price falls until D=S (red arrow)

    Marshall: At Q supply price exceeds

    demand price and quantity supplied will

    fall until demand and supply prices are

    equal (blue arrow)

    Does it matter? Issue of stability

    P*

    Q* QQ

    P

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    Long Run Equilibrium

    In the long run firms can changescale and the size of the industry canchange

    Marshall thinks in terms of the costsof the representative firm

    In long run equilibrium therepresentative firm must be at least

    covering total costs (prime plussupplementary)

    If this is true then size of theindustry will not change although

    individual firms still going throughtheir life cycles

    Long run equilibrium population offirms

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    Long Run Supply

    If the representative firm is notcovering total cost the industry

    will shrink in size

    If the representative firmindustry is more than normally

    profitable the industry will grow

    in size

    What happens to the costs of a

    representative firm as the

    industry changes in size?

    Importance ofexternal

    economies and diseconomies

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    Long Run Supply

    In industries where externaleconomies dominate, growth inindustry size will lower thecosts of all firms

    Long run industry supply curvewill be downward sloping

    (decreasing cost industry) If external diseconomies

    dominate industry growth raisescosts for all firms

    Long run industry supply curvewill be upward sloping(increasing cost industry)

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    Long Run Supply

    If external economies anddiseconomies just cancel each otherout then the costs of firms will not

    be affected by industry growth Long run supply curve will be

    horizontal (constant cost industry)

    Marshall though most industries

    other than natural resource industrieshad declining long run costs

    What might these externaleconomies consist of?

    Reduction in factor cost due toindustry growth creating a pool oftrained labour in that locality

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    Long Run Supply

    CurvesP

    Q

    P

    Q

    DD

    LS

    S S

    LS

    S

    S

    DD

    Increasing cost

    Decreasing cost

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    Importance of

    Decreasing Cost Case Decreasing costs due to external not

    internal economies

    Therefore decreasing costs areconsistent with continued

    competition

    If decreasing costs were due to

    internal economies this would resultin monopoly

    Allows Marshall to concentrate on

    the competitive casemonopoly an

    exception

    Link to modern literature on

    endogenous growth

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    Externalities, Taxes and

    Subsidies Marshall argued that only in the case

    of constant costs did competitionresult in an optimal allocation of

    resources External diseconomies meant that

    industries grew too large as newentrants did not take account of the

    increased cost they imposed onothers

    External economies meant thatindustries did not grow large enoughas potential entrants did not considerthe beneficial effects they wouldhave on other firms

    Marshalls argument based onconsumers surplus measures of

    welfare

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    Constant Cost Case

    LS

    LS

    P

    Q

    D

    a

    f

    Q Q

    b c

    e d

    Subsidy: LS to LS

    Cost: acdf Benefit: abdf Cost > Benefit

    Tax: LS to LS

    Cost: abdf Benefit: abef Cost > Benefit

    No case for subsidization or taxation

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    Increasing Cost Case

    LS

    LS

    D

    P

    Q

    a b

    c

    de

    f

    g

    h

    i

    j

    Subsidy: LS to LS

    Cost: abci Benefit: jgci Cost > Benefit

    Tax: LS to LS

    Cost: jgci Benefit: jgfh Benefit > Cost

    Case for tax where there are external

    diseconomies

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    Decreasing Cost Case

    LS

    LSD

    ab

    c

    d

    ef

    g

    h

    i

    j

    Subsidy: LS to LS

    Cost: jcdh Benefit: abdh Benefit> Cost

    Tax: LS to LS

    Cost abdh Benefit: abgi Cost > Benefit

    Case for subsidizing where there are

    external economies

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    Monopoly

    Marshalls analysis of monopolyuses average total cost and averagerevenue curves

    Average cost as the monopolysupply price

    Monopoly will maximize thedifference between demand priceand supply price

    ATC

    D

    P* profit

    Q*

    P

    Q

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    Factor Prices

    Critiques both the wage fund theoryand the Marxian view that surplusis produced by labour

    Marginal productivity theory offactor demand

    Demand for factors a deriveddemand

    Firms demand curve for a factorbased on the value of marginalproduct

    On factor supply

    Labour supply a function of wages

    Supply of capital a function of theinterest rate

    Producers surplus and rent

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    Factor Markets

    Demand and supply explanationof factor prices

    Generally assuming competitivefactor markets

    Concern with the extent of theinequality of the distribution of

    income Emphasis on improvement in

    the quality of labourtrainingand education to increase

    productivity Saw long run possibilities for

    improvementcautious reform