DATA ANALYSIS1. Do you use mineral water?a. Yesb. No Q1

OptionsResponses

a(YES)100

b(NO)0

Before knowing how many people use Omkar mineral water we asked to our 100 respondents about the mineral water, whether they actually know about the mineral water or no and do they prefer drinking tap water or mineral water. When we asked them why do they use mineral water we go to know that to keep their and their family health safe as a reason of hygiene they use it and also as we know that now a days how the water is being getting polluted. So to avoid all those disease causing from drinking water from anywhere available, the people prefer for mineral water. Also we got to know that during the time of travelling, the people dont want to carry lots of water nd make their journey uncomfortable instead they purchase the mineral water from the available stores, drink the water and crush the water bottles. This even avoids the carriage of water and makes their journey good. Form the survey we conducted we got to know that all the 100 people use mineral water. They are aware of mineral water. And all of them use it.

2. Which brand do you prefer?a. Aquafinab. Omkarc. Kinleyd. All the above

Q2

OptionsResponses

a(Aquafina)40

b(Omkar)26

c(Kinley)24

d(All the above)10

As we got to know that people use mineral water so our next question is if you are using mineral water then which of the brand you are using and our respondents told that some of them use one particular brand for one or more specific reasons like taste, price, availability etc.. But some of them they wont particularly choose a particular brand, as their basic need is only thirst so without much concentrating about the brand they just purchase an available mineral water. From our survey we got to know that out of 100 respondents 40 of them use Aquafina. As we conducted the survey in Dharwad the availability of Aquafina is more there because the plant of Aquafina that is PepsiCo is situated in Dharwad. 26 people use Omkar brand, 24 people use Kinley whereas 10 people use all the above brands that is they havent stick to one particular brand. They use the mineral water as per their availability.3. Are you aware of Omkar brand of mineral water?a. Yesb. No

Q3

OptionsResponses

a(Yes)91

b(No)9

In this question we asked our respondents whether or not they are aware of mineral water or no because some people might be unaware about some of the brands. As it might happen sometimes because of lack of publicity, advertisements etc. From our survey we got to know that 91 % that is 91 people are aware of the Omkar mineral water that is they know that a brand of mineral water name as Omkar is also available. And remaining people that is 9 of them dont know that is they are not aware of the mineral water. It might be because of lack of advertisements or they might have not checked with the other brands or also possibly Omkar wasnt available in the shops from where they purchased the mineral water.

4. Are you satisfied with the awareness created by the company?a. Yesb. No

Q4

OptionsResponses

a(Yes)50

b(No)50

To know about a brand, its companys responsibility to see that it makes proper effort and correct decisions to create the awareness of their brand by hoardings, pamphlets, advertisements etc. When we asked about the awareness of the Omkar brands mineral water we came to knoe that 91 % people are aware but when we asked about the efforts of company put to make the brand awareness then our respondents results was that 50 people are satisfied with the awareness that had been made by the company whereas remaining 50 people also say that they are not happy with the awareness created by the company about their brand that is Omkar mineral water. This means that the company can still try to make an attempt of creating the awareness of their brand so that much of the people get to know about Omkar mineral water.

5. If No, what kind of awareness activity should be followed?a. Promotional activityb. Advertisementc. Increase in availability

Q5

OptionsResponses

a39

b33

c25

To create the awareness of a brand we have many of the methods like promotional activity, advertisements, increasing the availability of the product etc. Different people will be having different opinions for these questions. Like one might say to increase the availability so that if product is available at all the place people will get to know about the brand whereas others might feel that by advertisements, the people now a days are much addicted to TVs, Internet etc. so from this they may become aware of the product and still many have many opinions about this. From our survey we found that 39 people feel that promotional activity may increase the awareness of the Omkar mineral water, 33 people feel awareness can be created by the advertisements whereas 25 people feel it for increasing the availability of the Omkar mineral water may increase the awareness of it.

6. When do you prefer to buy the Product?a. Travellingb. Thirstc. occasionally

Q6

OptionsResponses

a(Travelling)63

b(Thirst)31

c(Ocassionally)6

People basic needs for the mineral water differ from one person to the other

7. Do you consider the clean & hygienic factor before buying Omkar water?a. Yes b. Noc. Cant say

Q7

OptionsResponses

a72

b14

c14

8. Are you satisfied with the information available on the product?a. Yes b. NoQ8

OptionsResponses

a81

b18

10. Will ad campaigns like marathon influence you to buy Omkar Mineral water?12345

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

Q10

OptionsResponses

11

210

342

432

515

11. What kind of advertisements you are aware of Omkar Mineral water?(Tick all the relevant options)a. Television Ads b. Print Ads C. Hoardings D. Ads in Social Media

Q11

OptionsResponses

a31

b28

c41

d3

13. Will the Brand ambassador influence you to buy this product?a. Strongly agree b. Agree c. Neutral d. Disagree e. Strongly disagreeQ13

OptionsResponses

a12

b37

c35

d15

e1