Mr. Antonio Dominguez Chilealimentos A.G. Board Member CEO Nevada Chile S.A. 9th IRO Conference City...
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Transcript of Mr. Antonio Dominguez Chilealimentos A.G. Board Member CEO Nevada Chile S.A. 9th IRO Conference City...
Mr. Antonio DominguezChilealimentos A.G.
Board Member CEO Nevada Chile S.A.
9th IRO Conference City of FengyangAnhui Provence, ChinaMay 12th, 2014
CHILEAN RASPBERRY INDUSTRY
CHILEAN RASPBERRY MARKET ANALYSIS
FINAL COMMENTS
Source: Chilealimentos A.G.
RASPBERRY INDUSTRY STARTED ON THE 80’s FOCUSSED TOWARDS FRESH MARKET.
LAST 20 YEARS WITH EYES ON FROZEN RASPBERRY INDUSTRY.
SMALL FARMS/MANUALLY HARVESTED.
RELATEVLY STABLE WEATHER CONDITIONS.
GOOD NATURAL PROTECTION FOR DISEAS.
ACTUAL EXPORTS TO MORE THAN 30 COUNTRIES .
CHARACTERISTICS OF CHILEAN RASPBERRY INDUSRTRY
APROX. 20% AS RETAIL PACKING, BALANCE IS BULK AND JUICE.
GOOD UNDERSTANDING WITH THE LOCAL AUTHORITIES.
HERITAGE IS THE MOST IMPORTANT RASPBERRY VARIETY IN CHILE.
A MAYOR EMPLOYER, MORE THAN 120.00 TEMPORARY JOBS PER YEAR.
THE UNIQUE FOOD WITH A NATIONAL SYSTEM OF TRACEABILITY (FROM FARM TO THE IMPORTER)
THE MAIN FROZEN FRUIT EXPORTED.
THE FOURTH JUICE EXPORTED
CHARACTERISTICS OF CHILEAN RASPBERRY INDUSRTRY
Surface: 30.300 Hectares
Source: Odepa, Chilealimentos A.G.
Raspberry52%
Blueberry40%
Strawberry3%
Cranberry2%
Chilean Guava1%
Blackberry1%
Others1%
CHILE: BERRIES
Total production: 200 MT
DISTRIBUTION OF BERRIES IN CHILE
Source: SAG, Chilealimentos A.G.
DISTRIBUCION OF BERRIES IN CHILE
1.333 km
30.100 ha, equivalent to 10% of chileanfruit plantations
30º Lat. South41º Lat. South
Raspberry48%
Blueberry39%
Strawberry6%
Cultivated Blackberry
4%
Cranberry2%
Murtilla1%
Other0%
Blueberry37%
Raspberry24%
Strawberry21%
Blackberry11%
Cranberry 6%
Other1%
Raspberry52%
Blueberry40%
Strawberry3%
Blackberry1%
Cranberry2%
Chilean Guava1%
Others1%
BERRIES REPRESENTS 11% OF CHILEAN FRUIT
PLANTATIONS.
Heritage variety is cultivated in 79% of the planted area, followed by Meeker with 16%.
RASPBERRY: HECTARES PER VARIETYHectares
16.128
12.787
2.643
451 163 40 15 11 10 5 30
2.000
4.000
6.000
8.000
10.000
12.000
14.000
16.000
18.000
Hectares / Producers / Fruit brokers / Collection Points/ Processors / Exporters
Raspberry in Chile
Average Performance: 3,9 ton/há
Average Surface: 0,8 há
Varieties:Heritage: 81%Meeker: 15%Chilliwack: 3%
Harvesting : Manual 98% / Machine 2%
Source: SAG
16.128 19.610 439 356 103 103
RASPBERRY INDICATORS
More than 50% of total supply of raspberries is contracted and 30% comes from fruit brokers.
SUPPLY SOURCE OF RAW MATERIAL
8%
30%
56%
6%
OWN FRUIT BROKER CONTRACTED DIRECT SUPLY
Source: Chilealimentos A.G.
RASPBERRY: MANUAL HARVEST
Volume: MT.
Source: Odepa, Chilealimentos A.G.
62.029 59.800 57.412
49.535
42.072
59.33163.404
45.468 44.632
2005 2006 2007 2008 2009 2010 2011 2012 2013
TOTAL CHILEAN RASPBERRY PRODUCTION
Source: Odepa, Chilealimentos A.G.
Juice: 7:1; Deshydrated 6,25:1; Canned 0,65:1
RASPBERRY PRODUCTION DESTINATIONS
Product
Frozen 35.165 84% 49.912 84% 50.875 80% 36.507 80% 36.780 82%
Juice & Pulps 3.696 9% 5.698 10% 8.331 13% 5.887 13% 4.910 11%
Fresh 755 2% 569 -1% 361 <1% 257 <1% 274 1%
Canned 362 <1% 377 <1% 174 <1% 116 <1% 99 <1%
Dehydrated 94 <1% 275 <1% 1.163 2% 144 <1% 69 <1%
Local Consumption 2.000 4% 2.500 4% 2.500 4% 2.500 5% 2.500 6%
Total
2009 2010 2011 2012 2013
45.468 44.63242.072 59.331 63.404
Source: Chilealimentos A.G.
0
35.000
70.000
105.000
140.000
0
11.000
22.000
33.000
44.000
55.000
2005 2006 2007 2008 2009 2010 2011 2012 2013
MT US$ M
Volume and Value
FROZEN RASPBERRY INDUSTRY EXPORTS
FROZEN RASPBERRY AVERAGE PRICES
Source: Chilealimentos A.G.
USD/ KG. FOB
USD
1,8
3,5
2,4
3,6
0,0
1,0
2,0
3,0
4,0
5,0
2007 2008 2009 2010 2011 2012 2013 *2014 JAN-FEB
MARKETS OF FROZEN RASPBERY EXPORTS
Source: Chilealimentos A.G.
2013:US$ 116 MM
2005:US$ 68 MM
2000:US$ 38 MM
USA42%
Canadá13%France
11%
Netherlands7%
Germany6%
U. Kingdom5%
Australia4%
Japan2%
Switzerland2% Others
8%
USA44%
Canadá17%
France9%
Australia7%
Belgium3%
Netherlands2%
Japan2%
Poland2%
N.Zeland2%
Brazil2% Others
10%
USA20%
France20%
Germany17%
U.Kingdom12%
Canadá9%
Belgium6%
Netherlands4%
Switzerland3%
Australia3% Others
6%
RASPBERRY JUICE EXPORTS
Source: Chilealimentos A.G.
Ton/ 65° Brix US$ M FOB
0
5.000
10.000
15.000
0
500
1.000
1.500
2.000
2005 2006 2007 2008 2009 2010 2011 2012 2013
FRESH RASPBERRY EXPORTS
Source: Chilealimentos A.G.
MT. US$ M FOB
0
7.000
14.000
21.000
28.000
0
1.500
3.000
4.500
6.000
2006 2007 2008 2009 2010 2011 2012 2013
CHILE: RASPBERRY FIELDS
CHILE: RASPBERRY FIELDS
CHILE: RASPBERRY FIELDS
CHILE: RASPBERRY FIELDS
CHILE: RASPBERRY FIELDS
0,00
0,50
1,00
1,50
2,00
2,50
3,00
3,50
4,00
4,50
2009/2010 2010/2011 2011/2012 2012/2013 2013/2014
Fob Price Kg. Min. Raw Mat. Max. Raw. Mat.
MATERIAL RAW PRICE V/S FOB PRICE
Source: Chilealimentos A.G.
USD/KG.
FOB PRICE
MAX. RAW MATERIAL PRICE
MIN. RAW MATERIAL PRICE
FROZEN RASPBERRY EXPORTERS LIST (YEAR 2013)
Source: Chilealimentos A.G.
Exporters ToneladesAlimentos y Frutos S.A. 4.853Comercial Frutícola S.A. 4.072Fruticola Olmue S A 4.325Soc Agroindustrial Valle Frio Ltda 2.628Frutícola León Ltda 3.832Exportadora Copramar Ltda. 2.182Soc Agr.For.Y Ganad.Framberry 1.546AGROINDUSTRIAS PINOCHET FUENZALIDA 1.215Agroindustrial Niquen S.A. 1.196Exportadora Frucol Ltda 1.022Berries Chile Uk S.A. 869BMC INTERNATIONAL CHILE 1.054Nevada Export Limitada 689Otros 7.296
Total 36.780
Source: SAG, Chilealimentos A.G.
Regulation SAG 3410/2002
Objectives: Traceability of the product Verification of inocuity through the whole chain
of raspberry production (export quality)
Controls Registrations of participants Audits the raspberry chain with enphasis on
inocuity. Sampling of water for agrochemicals
applications.
CHILEAN RASPBERRY CONTROL
THE CHILEAN RASPBERRY INDUSTRY
FINAL COMMENTS
FINAL COMMENTS
Many small farmers
Need more Raspberries
Vertical Integration
Climate issue
Variety improvement
Focus on customer needs
THANK YOU!
CHILE