Moderator: David Pringle, Freelance Media Relations Consultant &Commentator

Pierre Geslot, Head of mPublishing and Future Strategies, France Telecom

Juan Lopez‐Valcarcel, Director, Digital Product, Pearson PLC

Nate Simmons, SVP of Consumer Marketing, Time Inc

Peter Meier, CTO, metaio

Mitch Lazar, CEO, TapTu

M Publishing : theM-Publishing : theOperator PerspectiveOperator Perspective

Pierre Geslot, Head of E-paper and Print Content digitization Dpt

mPublishing 2006 Digital Publishing 2011

I restrain my I expand my content to take advantage of all thecontent to fit a

phone

advantage of all the capacities of mobile connected devices

Wh t ki d f ifi I b i5 FRANCE TELECOM GROUP RESTRICTED

What kind of specific content can I make for

mobile users ?

Is my paper business model endangered ?

It’s all about devices – for the moment

Various form factors(flexibility ?)

Tablets

Fast & color

Tablets

Generic

« epaper »

rehi

stor

y

w c

ost

h qu

ality

Pr Low

Hig

h

Dedicated

E-readers

Dedicated

2008 2010 2012 >2014

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2008 2010 2012 >2014

Perceived value : paper vs digital

Paper PaperPaperSite webSite web Papernt

Con

ten

TabletMobilePC PC et e-PC Paper

Dev

ice

Mobile

D

Today, value is correlated to reading comfort and similarity with the paper contentPdf = digitize the paper experience to install a pay modelWeb subscription = define the value of immaterial

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Tomorrow : New kind of media, new kind of bundles, embedded services => mixed models

Read and Go by Orange

2 shops 3 readers•Press and Books•Mobile phone billing

•For Books, press and comics•Ergonomics adapted to each kind of content

download

•Mobile phone billing •Ergonomics adapted to each kind of content

12

1

3

8 FRANCE TELECOM GROUP RESTRICTEDAvailable on Android first, since december 2010

Read&Go service architecture overview

E d End-user

Publishers

Orange Read&Go service

E-Readers

InterfaceInterface

StatistiquesSmart Phones

Diffusion PlatformAgregation PlatformTablets

•Service provisioningand user management

•Content Adaptation

PC

and user management

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HDTV

The future : finally fulfill user’s needs

EMPOWERMENT : Digital must help me to do more, not lessCATALOG : Large and diversified ! DEVICES : Freedom of choice ! Freedom of switch !FILE FORMATS : I don’t care !PRICES : Attractive prices and/or bundlesPRICES : Attractive prices and/or bundlesSHARE with family and friends CUSTOMER SERVICEFUTURE PROOF

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What kind of ecosystem can fulfill user’s needs ?…No one can do that alone