MP_SUD12

THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION

MP A1 Jan 2015 1

Qualification Unit Code / Unit number and title

Pearson BTEC Level 5 HND Diploma in Business (Management)

Unit 19 Marketing Planning

Student name / BTEC Registration Number Assessor name

Mr. Frederick Alcatara Ignacio

Date issued Hand in deadline Submitted on

January 16, 2015 May 22, 2015

Assignment title Centre for International Education Marketing Audit

Student to indicate clearly on the Evidence (Page no) their answers against the following assessment criteria that can be found.

Learning Outcome

Learning outcome

Assessment Criteria

In this assessment you will have the opportunity to present evidence that shows you are able to:

Task no.

Evidence (Page no)

LO1

Compile

marketing

audits

1.1

Appraise the processes and

technique used for auditing the

marketing environment

1

1.2

Apply organisational and

environmental auditing techniques

in a given situation.

1

LO2

Develop plans

for their areas

of

responsibility

and implement

operational

plans

2.1 Identify the main Barriers to the

marketing planning 2

2.2

Suggest how organisations may

overcome barriers to marketing

planning

2

LO3

Formulate a marketing plan for a product or service

3.1 Explain the need to be innovative

in the market of services 3

3.2 Identify and assess techniques for

developing products. 3

3.3

Make recommendations for

pricing, distributing and

communicating a product or

service

3

3.4 Specify measures to monitor and

review marketing performance 3


MP A1 Jan 2015 2

3.5 Present a marketing plan for a

product or service 3

L04

Examine

ethical issues

in marketing

4.1

Investigate two different

organisations responses to ethics

in marketing

4

4.2 Identify ethical issues in

marketing 4

4.3

Describe the implications of ethical

issues on the marketing mix for an

organisation

4

Student declaration

I certify that the work submitted for this assignment is my own. I have clearly referenced

any sources used in the work. I understand that false declaration is a form of malpractice.

Student signature: Date:


MP A1 Jan 2015 3

In addition to the above PASS criteria, this assignment gives you the

opportunity to submit evidence in order to achieve the following MERIT and

DISTINCTION grades

Grade Descriptor Indicative

characteristic/s Contextualisation

M1 Identify and

apply strategies to

find appropriate

solutions

An effective approach to

study and research has been

applied.

To achieve M1, relevant theories and

techniques have been applied with

evidence for the environment audits and

marketing planning and also ethical

issues in marketing of Center for

International Education Programs

M2 Select / design

and apply

appropriate

methods /

techniques

Relevant theories and

techniques have been

applied.

To achieve M2, a range of methods and

techniques have been have been

identified for marketing audit, barrier and

sound solutions to overcome such

barriers

M3 Present and

communicate

appropriate

findings

A range of methods of

presentation have been used

and technical language has

been accurately used.

To achieve M3, An appropriate structure

and approach has been used to write a

professional report and a range of

methods of presentation like charts,

diagrams, graphs are used. The report

should contain logical and coherent

arguments have been presented to

prepare a comparison on the strongest

competitor and Center for International

Education in response to ethics in

marketing.

D1 Use critical

reflection to

evaluate own work

and justify valid

conclusions

Conclusions have been

arrived at through synthesis

of ideas and have been

justified.

To achieve D1, creation has been used to

generate and justify valid comments on

marketing auditing and overcome

barriers to marketing planning and also

developed measures to monitor and

review marketing performance.

D2 Take

responsibility for

managing and

organising activities

Activities have been

managed.

To achieve D2, Ability to identify and

show the importance of interdependency

that has been recognised through the

used the marketing mixed the external

environment and the stakeholders. The

report should show the clear needs,

reliance and long term relationship that

extend the ethical issues in business

relationship.

D3 Demonstrate

convergent / lateral

/ creative thinking

Demonstrate convergent,

lateral and creative thinking

To achieve D3, there are ideas

generation and decisions taken in

product/service development. There is

also receptiveness to the new ideas have

been demonstrated.


MP A1 Jan 2015 4

Assignment Brief

Qualification Pearson BTEC Level 5 HND Diploma in Business (Management)

Unit number and title Unit 19: Marketing Principles

Assessor name Mr. Frederick Alcantara Ignacio

Date issued January 16, 2015

Hand in deadline May 22, 2015

Assignment title

Scenario

You are a member of the market analysis reporting to the Director of University of Danang, University of Economics, Center for International Education.

In 2000s, recognizing the demand for access to advanced education and the modern world of Vietnamese students, The University of Danang, University of Economics contacted to prestige universities of other countries to learn their training model as well as discuss opportunities for cooperation.

They established in 2005, with its mission to become the provider of joint training programs of international quality, help learners to access advanced education programs in the world, equipping students with the necessary skills to enter the business environment challenging. Center for International Education is committed to giving students a modern learning environment, friendly staff and foreign teachers are highly qualified and always devoted to students.

They cooperated with famous universities from United Kingdoms and United states of America

TEG (4-Level English Program)

BTEC

Keuka University (USA)

University of Sunderland (United Kingdoms)

Courses offerred:

Business Management

Accounting

Financial Management

Finance and Banking

Marketing International Business Details of the organization will be presented by Mr Huan, CIE Marketing Officer


MP A1 Jan 2015 5

Task 1 (LO 1: 1.1, 1.2) Prepare a written report

Appraise the processes and techniques used by selected organisation marketing audit for the marketing environments

Apply organisational and environment technique to assess the impact in the selected organization Vietnam market

Task 2 (LO 2: 2.1, 2.2) Prepare a PowerPoint Presentation

Identify the main Barriers to organisation marketing planning Suggest how the selected organisation may overcome barriers to marketing planning

Task 3 (LO 3: 3.1, 3.2, 3.3, 3.4, 3.5) Prepare a written report

Explain the need for the selected organization in Vietnam to be innovative in the market or service.

Identify and assess techniques for developing products in the selected organization in Vietnam

Make recommendation for pricing, distributing and communicating a product or service of the selected organization in Vietnam


MP A1 Jan 2015 6

Specify measures to monitor and review marketing performance and present a marketing plan for the organisation

Task 4 (LO 4: 4.1, 4.2, 4.3)

Prepare a video about Marketing Ethics

Investigate two different organizations response to ethics in marketing You are also to identify ethical issues and describe the implication of these ethical issues

on the marketing mix for the selected organization in Vietnam

Note that your compilation should include a content page and a separate divider for the each

task. Your advisable word count should be about 4,000 to 5,000 words excluding appendixes

such as charts, graphs, menu, tables, etc.

You should gather, quote and acknowledge information from your sources (i.e. annual reports,

press, internet, etc.).

Evidence checklist

Summary of evidence required by student Evidence presented

Task 1 Prepare a report on organisation marketing audit for the marketing environments

Task 2 Prepare from 20 to 30 presentation slides on barriers to the marketing planning

Task 3 Prepare a marketing plan

Task 4 Prepare a video about Marketing Ethics


MP A1 Jan 2015 7

PRESENTATION

1. The assignment should have a cover page that includes the assignment title, assignment number, course title, module title, Lecturer/tutor name and students name. Attach all the pages of assignment brief/achievement summary with your report and leave them blank for official use.

2. Ensure that authenticity declaration has been signed.

3. This is an individual assignment.

4. Content sheet with a list of all headings and page numbers.

5. A fully typed up professionally presented report document. Use 12 point

Arial or Times New Roman script.

6. Your assignment should be word-processed and should not exceed to 5,000 words in length.

7. Use the Harvard referencing system.

8. Exhibits/appendices are outside this limit.

9. The assignment should contain a list of any references used in the report.

NOTES TO STUDENTS FOR SUBMISSION

Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted.

Ensure that you give yourself enough time to complete the assignment by the due date.

Do not leave things such as printing to the last minute excuses of this nature will not be accepted for failure to hand-in the work on time.

You must take responsibility for managing your own time effectively.

If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension.

Failure to achieve a PASS grade will results in a REFERRAL grade being given.

Take great care that if you use other peoples work or ideas in your assignment, you properly reference them in your text and any bibliography.

NOTE: If you are caught plagiarizing, the University policies and procedures will apply.


MP A1 Jan 2015 8

Achievement Summary

Qualification Pearson BTEC Level 5 HND Diploma in Business (Management)

Assessor name

Unit Number and title

Unit 19 Marketing Audit Student name

Criteria Reference

To achieve the criteria the evidence must show that the student is able to:

Achieved? (tick)

LO 1

1.1 Appraise the processes and technique used for auditing the

marketing environment

1.2 Apply organisational and environmental auditing techniques in a

given situation.

LO 1

1.1 Identify the main barriers to the marketing planning

1.2 Suggest how organisations may overcome barriers to marketing

planning

LO 2

2.1 Show macro and micro environmental factors which influence marketing decisions

2.2 Propose segmentation criteria to be used for products in different markets

LO 3

3.1 Explain the need to be innovative in the market of services

3.2 Identify and assess techniques for developing products.

3.3 Make recommendations for pricing, distributing and communicating

a product or service

3.4 Specify measures to monitor and review marketing performance

3.5 Present a marketing plan for a product or service

LO 4

4.1 Investigate two different organisations responses to ethics in

marketing

4.2 Identify ethical issues in marketing

4.3 Describe the implications of ethical issues on the marketing mix for

an organisation


MP A1 Jan 2015 9

Higher Grade achievements (where applicable)

Grade descriptor Achieved?

(tick) Grade descriptor

Achieved? (tick)

M1: Identify and apply strategies to find appropriate solutions

D1: Use critical reflection to evaluate own work and justify valid conclusions

M2: Select/design and apply appropriate methods/techniques

D2: Take responsibility for managing and organising activities

M3: Present and communicate appropriate findings

D3: Demonstrate convergent/lateral /creative thinking


MP A1 Jan 2015 10

Assignment Feedback Formative Feedback: Assessor to Student

Action Plan

Summative feedback Feedback: Student to Assessor

Assessor Signature Date

Student Signature Date

FOR INTERNAL USE ONLY

VERIFIED YES NO

DATE : ...............................................................

VERIFIED BY : ................................................................

NAME : ................................................................

MP_SUD12

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