MP_SUD12

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THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION MP A1 Jan 2015 1 Qualification Unit Code / Unit number and title Pearson BTEC Level 5 HND Diploma in Business (Management) Unit 19 Marketing Planning Student name / BTEC Registration Number Assessor name Mr. Frederick Alcatara Ignacio Date issued Hand in deadline Submitted on January 16, 2015 May 22, 2015 Assignment title Centre for International Education Marketing Audit Student to indicate clearly on the Evidence (Page no) their answers against the following assessment criteria that can be found. Learning Outcome Learning outcome Assessment Criteria In this assessment you will have the opportunity to present evidence that shows you are able to: Task no. Evidence (Page no) LO1 Compile marketing audits 1.1 Appraise the processes and technique used for auditing the marketing environment 1 1.2 Apply organisational and environmental auditing techniques in a given situation. 1 LO2 Develop plans for their areas of responsibility and implement operational plans 2.1 Identify the main Barriers to the marketing planning 2 2.2 Suggest how organisations may overcome barriers to marketing planning 2 LO3 Formulate a marketing plan for a product or service 3.1 Explain the need to be innovative in the market of services 3 3.2 Identify and assess techniques for developing products. 3 3.3 Make recommendations for pricing, distributing and communicating a product or service 3 3.4 Specify measures to monitor and review marketing performance 3

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Marketing Planning SUD12

Transcript of MP_SUD12

  • THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION

    MP A1 Jan 2015 1

    Qualification Unit Code / Unit number and title

    Pearson BTEC Level 5 HND Diploma in Business (Management)

    Unit 19 Marketing Planning

    Student name / BTEC Registration Number Assessor name

    Mr. Frederick Alcatara Ignacio

    Date issued Hand in deadline Submitted on

    January 16, 2015 May 22, 2015

    Assignment title Centre for International Education Marketing Audit

    Student to indicate clearly on the Evidence (Page no) their answers against the following assessment criteria that can be found.

    Learning Outcome

    Learning outcome

    Assessment Criteria

    In this assessment you will have the opportunity to present evidence that shows you are able to:

    Task no.

    Evidence (Page no)

    LO1

    Compile

    marketing

    audits

    1.1

    Appraise the processes and

    technique used for auditing the

    marketing environment

    1

    1.2

    Apply organisational and

    environmental auditing techniques

    in a given situation.

    1

    LO2

    Develop plans

    for their areas

    of

    responsibility

    and implement

    operational

    plans

    2.1 Identify the main Barriers to the

    marketing planning 2

    2.2

    Suggest how organisations may

    overcome barriers to marketing

    planning

    2

    LO3

    Formulate a marketing plan for a product or service

    3.1 Explain the need to be innovative

    in the market of services 3

    3.2 Identify and assess techniques for

    developing products. 3

    3.3

    Make recommendations for

    pricing, distributing and

    communicating a product or

    service

    3

    3.4 Specify measures to monitor and

    review marketing performance 3

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    3.5 Present a marketing plan for a

    product or service 3

    L04

    Examine

    ethical issues

    in marketing

    4.1

    Investigate two different

    organisations responses to ethics

    in marketing

    4

    4.2 Identify ethical issues in

    marketing 4

    4.3

    Describe the implications of ethical

    issues on the marketing mix for an

    organisation

    4

    Student declaration

    I certify that the work submitted for this assignment is my own. I have clearly referenced

    any sources used in the work. I understand that false declaration is a form of malpractice.

    Student signature: Date:

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    In addition to the above PASS criteria, this assignment gives you the

    opportunity to submit evidence in order to achieve the following MERIT and

    DISTINCTION grades

    Grade Descriptor Indicative

    characteristic/s Contextualisation

    M1 Identify and

    apply strategies to

    find appropriate

    solutions

    An effective approach to

    study and research has been

    applied.

    To achieve M1, relevant theories and

    techniques have been applied with

    evidence for the environment audits and

    marketing planning and also ethical

    issues in marketing of Center for

    International Education Programs

    M2 Select / design

    and apply

    appropriate

    methods /

    techniques

    Relevant theories and

    techniques have been

    applied.

    To achieve M2, a range of methods and

    techniques have been have been

    identified for marketing audit, barrier and

    sound solutions to overcome such

    barriers

    M3 Present and

    communicate

    appropriate

    findings

    A range of methods of

    presentation have been used

    and technical language has

    been accurately used.

    To achieve M3, An appropriate structure

    and approach has been used to write a

    professional report and a range of

    methods of presentation like charts,

    diagrams, graphs are used. The report

    should contain logical and coherent

    arguments have been presented to

    prepare a comparison on the strongest

    competitor and Center for International

    Education in response to ethics in

    marketing.

    D1 Use critical

    reflection to

    evaluate own work

    and justify valid

    conclusions

    Conclusions have been

    arrived at through synthesis

    of ideas and have been

    justified.

    To achieve D1, creation has been used to

    generate and justify valid comments on

    marketing auditing and overcome

    barriers to marketing planning and also

    developed measures to monitor and

    review marketing performance.

    D2 Take

    responsibility for

    managing and

    organising activities

    Activities have been

    managed.

    To achieve D2, Ability to identify and

    show the importance of interdependency

    that has been recognised through the

    used the marketing mixed the external

    environment and the stakeholders. The

    report should show the clear needs,

    reliance and long term relationship that

    extend the ethical issues in business

    relationship.

    D3 Demonstrate

    convergent / lateral

    / creative thinking

    Demonstrate convergent,

    lateral and creative thinking

    To achieve D3, there are ideas

    generation and decisions taken in

    product/service development. There is

    also receptiveness to the new ideas have

    been demonstrated.

  • THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION

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    Assignment Brief

    Qualification Pearson BTEC Level 5 HND Diploma in Business (Management)

    Unit number and title Unit 19: Marketing Principles

    Assessor name Mr. Frederick Alcantara Ignacio

    Date issued January 16, 2015

    Hand in deadline May 22, 2015

    Assignment title

    Scenario

    You are a member of the market analysis reporting to the Director of University of Danang, University of Economics, Center for International Education.

    In 2000s, recognizing the demand for access to advanced education and the modern world of Vietnamese students, The University of Danang, University of Economics contacted to prestige universities of other countries to learn their training model as well as discuss opportunities for cooperation.

    They established in 2005, with its mission to become the provider of joint training programs of international quality, help learners to access advanced education programs in the world, equipping students with the necessary skills to enter the business environment challenging. Center for International Education is committed to giving students a modern learning environment, friendly staff and foreign teachers are highly qualified and always devoted to students.

    They cooperated with famous universities from United Kingdoms and United states of America

    TEG (4-Level English Program)

    BTEC

    Keuka University (USA)

    University of Sunderland (United Kingdoms)

    Courses offerred:

    Business Management

    Accounting

    Financial Management

    Finance and Banking

    Marketing International Business Details of the organization will be presented by Mr Huan, CIE Marketing Officer

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    Task 1 (LO 1: 1.1, 1.2) Prepare a written report

    Appraise the processes and techniques used by selected organisation marketing audit for the marketing environments

    Apply organisational and environment technique to assess the impact in the selected organization Vietnam market

    Task 2 (LO 2: 2.1, 2.2) Prepare a PowerPoint Presentation

    Identify the main Barriers to organisation marketing planning Suggest how the selected organisation may overcome barriers to marketing planning

    Task 3 (LO 3: 3.1, 3.2, 3.3, 3.4, 3.5) Prepare a written report

    Explain the need for the selected organization in Vietnam to be innovative in the market or service.

    Identify and assess techniques for developing products in the selected organization in Vietnam

    Make recommendation for pricing, distributing and communicating a product or service of the selected organization in Vietnam

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    Specify measures to monitor and review marketing performance and present a marketing plan for the organisation

    Task 4 (LO 4: 4.1, 4.2, 4.3)

    Prepare a video about Marketing Ethics

    Investigate two different organizations response to ethics in marketing You are also to identify ethical issues and describe the implication of these ethical issues

    on the marketing mix for the selected organization in Vietnam

    Note that your compilation should include a content page and a separate divider for the each

    task. Your advisable word count should be about 4,000 to 5,000 words excluding appendixes

    such as charts, graphs, menu, tables, etc.

    You should gather, quote and acknowledge information from your sources (i.e. annual reports,

    press, internet, etc.).

    Evidence checklist

    Summary of evidence required by student Evidence presented

    Task 1 Prepare a report on organisation marketing audit for the marketing environments

    Task 2 Prepare from 20 to 30 presentation slides on barriers to the marketing planning

    Task 3 Prepare a marketing plan

    Task 4 Prepare a video about Marketing Ethics

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    PRESENTATION

    1. The assignment should have a cover page that includes the assignment title, assignment number, course title, module title, Lecturer/tutor name and students name. Attach all the pages of assignment brief/achievement summary with your report and leave them blank for official use.

    2. Ensure that authenticity declaration has been signed.

    3. This is an individual assignment.

    4. Content sheet with a list of all headings and page numbers.

    5. A fully typed up professionally presented report document. Use 12 point

    Arial or Times New Roman script.

    6. Your assignment should be word-processed and should not exceed to 5,000 words in length.

    7. Use the Harvard referencing system.

    8. Exhibits/appendices are outside this limit.

    9. The assignment should contain a list of any references used in the report.

    NOTES TO STUDENTS FOR SUBMISSION

    Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted.

    Ensure that you give yourself enough time to complete the assignment by the due date.

    Do not leave things such as printing to the last minute excuses of this nature will not be accepted for failure to hand-in the work on time.

    You must take responsibility for managing your own time effectively.

    If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension.

    Failure to achieve a PASS grade will results in a REFERRAL grade being given.

    Take great care that if you use other peoples work or ideas in your assignment, you properly reference them in your text and any bibliography.

    NOTE: If you are caught plagiarizing, the University policies and procedures will apply.

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    Achievement Summary

    Qualification Pearson BTEC Level 5 HND Diploma in Business (Management)

    Assessor name

    Unit Number and title

    Unit 19 Marketing Audit Student name

    Criteria Reference

    To achieve the criteria the evidence must show that the student is able to:

    Achieved? (tick)

    LO 1

    1.1 Appraise the processes and technique used for auditing the

    marketing environment

    1.2 Apply organisational and environmental auditing techniques in a

    given situation.

    LO 1

    1.1 Identify the main barriers to the marketing planning

    1.2 Suggest how organisations may overcome barriers to marketing

    planning

    LO 2

    2.1 Show macro and micro environmental factors which influence marketing decisions

    2.2 Propose segmentation criteria to be used for products in different markets

    LO 3

    3.1 Explain the need to be innovative in the market of services

    3.2 Identify and assess techniques for developing products.

    3.3 Make recommendations for pricing, distributing and communicating

    a product or service

    3.4 Specify measures to monitor and review marketing performance

    3.5 Present a marketing plan for a product or service

    LO 4

    4.1 Investigate two different organisations responses to ethics in

    marketing

    4.2 Identify ethical issues in marketing

    4.3 Describe the implications of ethical issues on the marketing mix for

    an organisation

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    Higher Grade achievements (where applicable)

    Grade descriptor Achieved?

    (tick) Grade descriptor

    Achieved? (tick)

    M1: Identify and apply strategies to find appropriate solutions

    D1: Use critical reflection to evaluate own work and justify valid conclusions

    M2: Select/design and apply appropriate methods/techniques

    D2: Take responsibility for managing and organising activities

    M3: Present and communicate appropriate findings

    D3: Demonstrate convergent/lateral /creative thinking

  • THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION

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    Assignment Feedback Formative Feedback: Assessor to Student

    Action Plan

    Summative feedback Feedback: Student to Assessor

    Assessor Signature Date

    Student Signature Date

    FOR INTERNAL USE ONLY

    VERIFIED YES NO

    DATE : ...............................................................

    VERIFIED BY : ................................................................

    NAME : ................................................................