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THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION
MP A1 Jan 2015 1
Qualification Unit Code / Unit number and title
Pearson BTEC Level 5 HND Diploma in Business (Management)
Unit 19 Marketing Planning
Student name / BTEC Registration Number Assessor name
Mr. Frederick Alcatara Ignacio
Date issued Hand in deadline Submitted on
January 16, 2015 May 22, 2015
Assignment title Centre for International Education Marketing Audit
Student to indicate clearly on the Evidence (Page no) their answers against the following assessment criteria that can be found.
Learning Outcome
Learning outcome
Assessment Criteria
In this assessment you will have the opportunity to present evidence that shows you are able to:
Task no.
Evidence (Page no)
LO1
Compile
marketing
audits
1.1
Appraise the processes and
technique used for auditing the
marketing environment
1
1.2
Apply organisational and
environmental auditing techniques
in a given situation.
1
LO2
Develop plans
for their areas
of
responsibility
and implement
operational
plans
2.1 Identify the main Barriers to the
marketing planning 2
2.2
Suggest how organisations may
overcome barriers to marketing
planning
2
LO3
Formulate a marketing plan for a product or service
3.1 Explain the need to be innovative
in the market of services 3
3.2 Identify and assess techniques for
developing products. 3
3.3
Make recommendations for
pricing, distributing and
communicating a product or
service
3
3.4 Specify measures to monitor and
review marketing performance 3
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THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION
MP A1 Jan 2015 2
3.5 Present a marketing plan for a
product or service 3
L04
Examine
ethical issues
in marketing
4.1
Investigate two different
organisations responses to ethics
in marketing
4
4.2 Identify ethical issues in
marketing 4
4.3
Describe the implications of ethical
issues on the marketing mix for an
organisation
4
Student declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced
any sources used in the work. I understand that false declaration is a form of malpractice.
Student signature: Date:
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THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION
MP A1 Jan 2015 3
In addition to the above PASS criteria, this assignment gives you the
opportunity to submit evidence in order to achieve the following MERIT and
DISTINCTION grades
Grade Descriptor Indicative
characteristic/s Contextualisation
M1 Identify and
apply strategies to
find appropriate
solutions
An effective approach to
study and research has been
applied.
To achieve M1, relevant theories and
techniques have been applied with
evidence for the environment audits and
marketing planning and also ethical
issues in marketing of Center for
International Education Programs
M2 Select / design
and apply
appropriate
methods /
techniques
Relevant theories and
techniques have been
applied.
To achieve M2, a range of methods and
techniques have been have been
identified for marketing audit, barrier and
sound solutions to overcome such
barriers
M3 Present and
communicate
appropriate
findings
A range of methods of
presentation have been used
and technical language has
been accurately used.
To achieve M3, An appropriate structure
and approach has been used to write a
professional report and a range of
methods of presentation like charts,
diagrams, graphs are used. The report
should contain logical and coherent
arguments have been presented to
prepare a comparison on the strongest
competitor and Center for International
Education in response to ethics in
marketing.
D1 Use critical
reflection to
evaluate own work
and justify valid
conclusions
Conclusions have been
arrived at through synthesis
of ideas and have been
justified.
To achieve D1, creation has been used to
generate and justify valid comments on
marketing auditing and overcome
barriers to marketing planning and also
developed measures to monitor and
review marketing performance.
D2 Take
responsibility for
managing and
organising activities
Activities have been
managed.
To achieve D2, Ability to identify and
show the importance of interdependency
that has been recognised through the
used the marketing mixed the external
environment and the stakeholders. The
report should show the clear needs,
reliance and long term relationship that
extend the ethical issues in business
relationship.
D3 Demonstrate
convergent / lateral
/ creative thinking
Demonstrate convergent,
lateral and creative thinking
To achieve D3, there are ideas
generation and decisions taken in
product/service development. There is
also receptiveness to the new ideas have
been demonstrated.
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THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION
MP A1 Jan 2015 4
Assignment Brief
Qualification Pearson BTEC Level 5 HND Diploma in Business (Management)
Unit number and title Unit 19: Marketing Principles
Assessor name Mr. Frederick Alcantara Ignacio
Date issued January 16, 2015
Hand in deadline May 22, 2015
Assignment title
Scenario
You are a member of the market analysis reporting to the Director of University of Danang, University of Economics, Center for International Education.
In 2000s, recognizing the demand for access to advanced education and the modern world of Vietnamese students, The University of Danang, University of Economics contacted to prestige universities of other countries to learn their training model as well as discuss opportunities for cooperation.
They established in 2005, with its mission to become the provider of joint training programs of international quality, help learners to access advanced education programs in the world, equipping students with the necessary skills to enter the business environment challenging. Center for International Education is committed to giving students a modern learning environment, friendly staff and foreign teachers are highly qualified and always devoted to students.
They cooperated with famous universities from United Kingdoms and United states of America
TEG (4-Level English Program)
BTEC
Keuka University (USA)
University of Sunderland (United Kingdoms)
Courses offerred:
Business Management
Accounting
Financial Management
Finance and Banking
Marketing International Business Details of the organization will be presented by Mr Huan, CIE Marketing Officer
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THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION
MP A1 Jan 2015 5
Task 1 (LO 1: 1.1, 1.2) Prepare a written report
Appraise the processes and techniques used by selected organisation marketing audit for the marketing environments
Apply organisational and environment technique to assess the impact in the selected organization Vietnam market
Task 2 (LO 2: 2.1, 2.2) Prepare a PowerPoint Presentation
Identify the main Barriers to organisation marketing planning Suggest how the selected organisation may overcome barriers to marketing planning
Task 3 (LO 3: 3.1, 3.2, 3.3, 3.4, 3.5) Prepare a written report
Explain the need for the selected organization in Vietnam to be innovative in the market or service.
Identify and assess techniques for developing products in the selected organization in Vietnam
Make recommendation for pricing, distributing and communicating a product or service of the selected organization in Vietnam
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THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION
MP A1 Jan 2015 6
Specify measures to monitor and review marketing performance and present a marketing plan for the organisation
Task 4 (LO 4: 4.1, 4.2, 4.3)
Prepare a video about Marketing Ethics
Investigate two different organizations response to ethics in marketing You are also to identify ethical issues and describe the implication of these ethical issues
on the marketing mix for the selected organization in Vietnam
Note that your compilation should include a content page and a separate divider for the each
task. Your advisable word count should be about 4,000 to 5,000 words excluding appendixes
such as charts, graphs, menu, tables, etc.
You should gather, quote and acknowledge information from your sources (i.e. annual reports,
press, internet, etc.).
Evidence checklist
Summary of evidence required by student Evidence presented
Task 1 Prepare a report on organisation marketing audit for the marketing environments
Task 2 Prepare from 20 to 30 presentation slides on barriers to the marketing planning
Task 3 Prepare a marketing plan
Task 4 Prepare a video about Marketing Ethics
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THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION
MP A1 Jan 2015 7
PRESENTATION
1. The assignment should have a cover page that includes the assignment title, assignment number, course title, module title, Lecturer/tutor name and students name. Attach all the pages of assignment brief/achievement summary with your report and leave them blank for official use.
2. Ensure that authenticity declaration has been signed.
3. This is an individual assignment.
4. Content sheet with a list of all headings and page numbers.
5. A fully typed up professionally presented report document. Use 12 point
Arial or Times New Roman script.
6. Your assignment should be word-processed and should not exceed to 5,000 words in length.
7. Use the Harvard referencing system.
8. Exhibits/appendices are outside this limit.
9. The assignment should contain a list of any references used in the report.
NOTES TO STUDENTS FOR SUBMISSION
Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted.
Ensure that you give yourself enough time to complete the assignment by the due date.
Do not leave things such as printing to the last minute excuses of this nature will not be accepted for failure to hand-in the work on time.
You must take responsibility for managing your own time effectively.
If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension.
Failure to achieve a PASS grade will results in a REFERRAL grade being given.
Take great care that if you use other peoples work or ideas in your assignment, you properly reference them in your text and any bibliography.
NOTE: If you are caught plagiarizing, the University policies and procedures will apply.
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THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION
MP A1 Jan 2015 8
Achievement Summary
Qualification Pearson BTEC Level 5 HND Diploma in Business (Management)
Assessor name
Unit Number and title
Unit 19 Marketing Audit Student name
Criteria Reference
To achieve the criteria the evidence must show that the student is able to:
Achieved? (tick)
LO 1
1.1 Appraise the processes and technique used for auditing the
marketing environment
1.2 Apply organisational and environmental auditing techniques in a
given situation.
LO 1
1.1 Identify the main barriers to the marketing planning
1.2 Suggest how organisations may overcome barriers to marketing
planning
LO 2
2.1 Show macro and micro environmental factors which influence marketing decisions
2.2 Propose segmentation criteria to be used for products in different markets
LO 3
3.1 Explain the need to be innovative in the market of services
3.2 Identify and assess techniques for developing products.
3.3 Make recommendations for pricing, distributing and communicating
a product or service
3.4 Specify measures to monitor and review marketing performance
3.5 Present a marketing plan for a product or service
LO 4
4.1 Investigate two different organisations responses to ethics in
marketing
4.2 Identify ethical issues in marketing
4.3 Describe the implications of ethical issues on the marketing mix for
an organisation
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THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION
MP A1 Jan 2015 9
Higher Grade achievements (where applicable)
Grade descriptor Achieved?
(tick) Grade descriptor
Achieved? (tick)
M1: Identify and apply strategies to find appropriate solutions
D1: Use critical reflection to evaluate own work and justify valid conclusions
M2: Select/design and apply appropriate methods/techniques
D2: Take responsibility for managing and organising activities
M3: Present and communicate appropriate findings
D3: Demonstrate convergent/lateral /creative thinking
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THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS CENTER FOR INTERNATIONAL EDUCATION
MP A1 Jan 2015 10
Assignment Feedback Formative Feedback: Assessor to Student
Action Plan
Summative feedback Feedback: Student to Assessor
Assessor Signature Date
Student Signature Date
FOR INTERNAL USE ONLY
VERIFIED YES NO
DATE : ...............................................................
VERIFIED BY : ................................................................
NAME : ................................................................