MPRC District Roadshow May 2014
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TITLE | 1 MPRC District Roadshow May 2014 Using Social Media to Market your Club Nick Drake MPRC Chairman
description
MPRC District Roadshow May 2014. Using Social Media to Market your Club Nick Drake MPRC Chairman. Using Social Media to Market Your Club. Social media is a fancy way to describe the billions of conversations people are having online 24/7. Using Social Media to Market Your Club. - PowerPoint PPT Presentation
Transcript of MPRC District Roadshow May 2014
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MPRC District Roadshow May 2014Using Social Media to Market your ClubNick DrakeMPRC Chairman
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Using Social Media to Market Your Club
Social media is a fancy way to describe the billions of conversations people are having online 24/7.
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Using Social Media to Market Your Club
There are millions of reasons to be on social networks. There are
• 1.4 Billion Facebook users who use it at least once a month, and it’s the No. 3 site visited by users 65 and older – 31.5 million users in the UK.• 300 million LinkedIn users – more than 15 million in the UK• 645 million Twitter users – more than 15 million in the UK.
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Using Social Media to Market Your Club
Through social networks you can
• Listen to what’s going on in your community and with friends and family
• Spread awareness of Rotary• Amplify messages• Connect to your community and potential Rotarians
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Using Social Media to Strengthen Your Club
Add value
• Comment on blogs or news stories
• Interact on Facebook/LinkedIn/Twitter
• Tweet projects/activities
• Upload images or videos
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Using Social Media to Strengthen Your Club
Rotary’s social media goals
1) Strengthen the Rotary brand
Showing Rotary as world-class humanitarian and social service organization helps membership and fundraising for all involved in Rotary.
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Using Social Media to Strengthen Your Club
Rotary’s social media goals2) Connect
This helps • Listen to what Rotarians are saying• Connect Rotarians to resources• Connect Rotarians to what other Rotarians are doing
worldwide
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Using Social Media to Strengthen Your Club
Rotary’s social media goals
3) Collaborate and co-create
• This can help us develop more meaningful and engaging resources
• Create the Rotary message to spread it around the world.
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Using Social Media to Strengthen Your Club
www.facebook.com/rotary -- 281,000 likes
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Using Social Media to Strengthen Your Club
Twitter.com/rotary 233,000 followers
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Using Social Media to Strengthen Your Club
LinkedIn – 47,600 members
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Using Social Media to Strengthen Your Club
Before you start, ask• Why do you need a presence on social media?• How does it fit with your communications/public
relations plan?• Who is your audience?• What experience do you want your visitors to have?• What are your resources of time and abilities?
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Using Social Media to Strengthen Your Club
• Look at what other clubs/districts are doing• Update your page regularly• Designate more than one moderator• Look professional. Use spell check and the Rotary
emblem correctly.
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Using Social Media to Strengthen Your Club
Mobile
• Phones and tablets have apps that work with all major social networks
• Easy to stay connected• Useful for monitoring profiles• Easy to update on the move
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RIBI FACEBOOK PAGE
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ROTARY 1250 FACEBOOK PAGE
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CLUB EVENTS
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CLUB PAGES
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CLUB ENTITIES
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FINAL ADVICE
• Get your club on Facebook and Twitter• Update regularly with something• Use lots of pictures• Use circles to like other clubs and districts and
charities• Link back to a strong club website
