MPI Sweden Student Club: How Can I Be Social - a Social Media Checklist for meetings
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Transcript of MPI Sweden Student Club: How Can I Be Social - a Social Media Checklist for meetings
How Can I Be Social? A Social Media Checklist for Meetings
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
“Whoever gets the first Like / RT / Comment without mentioning
this contest?”
Structure of this session
1. Explore & self-reflection
2. Social Media Checklist
3. Sourcing the crowd
3.500
500
20
Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Where do you stand?
: 0,876 million
: 0,300 million (57% active accounts)
: 4.850 million (53% of population)
Social Media Statistics Sweden
“I am doing pretty well on Social Media”
Agree Disagree
How come you do? or
How come you do not?
Opportunities vs Barriers
How Can I Be Social? Checklist for your own Social Scenario
Technology
Internet Devices Accounts Tools
Technology
Internet Devices Accounts Tools
Technology
Internet Devices Accounts Tools
Choose your accounts wisely
facebook.com/MPIEMEC
twitter.com/MPI_EMEC
youtube.com/MPIHQ
facebook.com/MeetMrHolland
twitter.com/MeetMrHolland
youtube.com/MeetMrHolland
Technology
Internet Devices Accounts Tools
Choose your favourite weapons:
Social Identity
Design Hash-tag Online presence
Offline intergration
Social Identity
Design Hash-tag Online presence
Offline intergration
Your #hash-tag = “Virtual Venue”
Short
Unique
Predictable
Easy
Recognizable
Social Identity
Design Hash-tag Online presence
Offline intergration
Social Identity
Design Hash-tag Online presence
Offline intergration
People
Roles Training Coordination Network
People
Roles Training Coordination Network
People
Roles Training Coordination Network
People
Roles Training Coordination Network
Content
Stories Photos Relevance Occasions
5xL
Tell stories by building suspense
Once upon a time …
… daunting challenge …
… near miss …
… ‘Deus ex machina’ …
… happily ever after!
Content
Stories Photos Relevance Occasions
5xL
Content
Stories Photos Relevance Occasions
5xL
Learn Love Laugh Location
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Learn Love Laugh Location
How did MPI EMEC do this?
Learn Love Laugh Location Since
Facebook 2 3,5 0 31,5 Sep 18th 2012
Twitter 1 7 0 46 Aug 28th 2012
Total 3 10,5 0 77,5 91
Content
Stories Photos Relevance Occasions
5xL
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Before we go …
I am going to …
Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
How Can I Be Social? A Social Media Checklist for Meetings