Mpi poland 2012

So much more than a speechEngagement before, during and after an event

Poland Club, March 2012

Presenter : Alan Stevens FPSA, PSAE, MCIPR

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When you engage a speaker to do 40 minutes, it is not a 40

minute speech



It’s at least 3 months of engagement with the audience



MPI Learner Outcomes:

• Know how to work more effectively with speakers and presenters

• Be able to deliver events with greater audience engagement

• Understand how to increase satisfaction levels among attendees

• Understand how to use social media backchannels



What do do in the the run-up to an event

Twitter TeamSocial Media Co-ordinator



What do do in the the run-up to an eventThe Event Planner:

1) Define the audience2) Locate the audience online3) Create event hashtag (eg #IMEX2012)4) Appoint Social Media Co-ordinator5) Appoint a Twitter Team6) Liaise with the speaker7) Engage with the audience



What do do in the the run-up to an eventSocial Media Co-

ordinator

Sets up groups on



What do do in the the run-up to an event

Twitter Team, who engage with potential and actual

audience on:

Social Media Co-ordinator works with:



What do do in the the run-up to an eventThe Speaker :

1) Joins social media groups related to event2) Engages with the audience online3) Promotes event hashtag (eg #IMEX2012)4) Poses questions online5) Stimulates online debate6) Liaises with event planner7) Modifies speech to meet audience needs



During the event

AutoTweetKeynote Tweet

TwitterfallPolls



During the event



During the event Twitterfall



During the event Polls



During the event



During the event

AutoTweetKeynote Tweet

HootSuite



After the event

TwapperKeeperGoToWebinar

Slideshare



After the event

TwapperKeeper



After the event



After the event

GoToWebinar



After the event

Slideshare

Thank you for listening

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Mpi poland 2012

Education

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