MP09 Digital - Virtual Voyage World - Case Study
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Virtual Voyage Lets take a ride of Virtual World… case study Client ele
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Digital media is changing. On one hand, 'Social media' is changing the way people congregate, interact and share; on the other, digital media markets are being transformed by newly emerging trading platforms and targeting techniques. The only certainty in this market is that it will continue to evolve at a rapid pace and thus MP09 Digital is conceptualized back in January 2012 when after working for 6 years in Agency, I thought of next big thing and realized the need to Digital Advertising in a potential market and decided to incubate an agency. We primarily focus in three aspects, Media, Creative and Technology and makes sure to integrate all these and offline mediums together..
Transcript of MP09 Digital - Virtual Voyage World - Case Study
Virtual VoyageLets take a ride of Virtual World…
case
stud
y
Clientele
Virtual Voyage is an eminent institute of Central India that runs Vocational Courses and we have conceptualized and created the complete online communication strategy for it. Lets have a look…
Creating Brand Identity
VIRTUAL VOYAGE
Lead Generation
Digital Identity- Website
Social Identity SEM &SEO
Online Contests
Creating Brand Identity
TARGETAnyone and
everyone interested in
learning vocational courses, specially 12th pass Students
STRATEGYCore PHP based Website which is user-friendly and
easily crawlable to bring the institute name in top list
OBJECTIVETo create user-
friendly attractive website that
portrays classy image of Institute
along with building brand image
Website- Conceptualized in a way to highlight all the streams of courses on Home Page itself. Every image on hover speaks about its interesting story. Illustrating the world of professionals in an attractive way along with maintaining the logo color theme.
User friendly Menu Bar
Simple click on news menu on home page for latest happenings
Logo at the most prominent place as
per eye tracking study
Dialogue on hover saying
story
Facebook- In just three months likes on VV facebook Page reached to 8,889. This is achieved through the magic of ‘I-Posts’ i.e. ‘Interesting, Informative & Interactive Posts’ and the contests that we organized on different occasions.
Cover Picture showcasing all the streams of courses
available
TG-1,210,000
Likes- 9,544+
Talking About- 60%
Twitter- Creating communication with mass and establishing VV as a happening institute. Spreading information about different courses through tweets and also involving people via trending topics.
WHY WHAT WHOTwitter is happening & discussions are invited on a big platform. People seek for information also.
Involving Tweeples on serious discussion & provide guidance. Associating experts related to different streams.
People of all the age groups & streams are easily available along with experts. Youngsters are the key targets.
Lead Generation
SEM- To generate lead and traffic on website, we have planned a perfect advert schedule on the world’s best search engine, Google and India’s most used social networking site, Facebook.
Promote
Engage
Optimize
Measure
SEM
SEO- Indore is educational hub and to bring the name in top search results is really challenge. We not only accepted this challenge but proved our capabilities by bringing Virtual Voyage website in top results on Google.
Report Ranking
AnalyzeConversations
Optimize Websites
TargetKeywords
Submit Webpages
Online Contests- We run creative online contests on Facebook to engage existing followers and attract others. It helps in getting increased number of participation and talking about on page. Consistent contests to maintain the stats.
Tactical Landing Pages for Campaigns
Offline/Social Posters - Creative concepts for internal and external activities..
abou
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abou
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MP09 Digital is an agency built for digital. We specialize in campaign strategy and execution across the digital media landscape in its broadest sense. We work collaboratively with our clients to identify and utilize the most effective and efficient blend of techniques, from the cutting edge to the traditional, integrating seamlessly with your other marketing activities.
This process involves us asking lots of questions, and understanding as much as possible about your business so we can define and deliver to key objectives.
While we are a 360 Degree Organization, we go a step ahead & aim to achieve 360 Degree-
-365 Days approach.
Our service offerings are flexible, as ‘one size really doesn’t fit all’ in digital, and our expertise is delivered in a reliable, honest and grown up way.
Our Comprehensive Service list includes:
M – Social, Search and Display P – Media, Technology and Creative09 – Services
1. Branding and Advertising2. Interactive Design and Development3. Social Influence Marketing4. Online Reputation Management5. Search Engine Optimization6. Emerging Media7. E-mailers and e-CRM8. Search Engine Marketing9. Designing and Development
serv
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Connect with us:
Facebook.com/MP09DigitalTwitter.com/MP09Digital
www.MP09Digital.com
or, Call us @0731-3194141+91 9826020980
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