Darren shaw - proximity is the new top local search ranking factor - moz post
Moz Local 2016 - Darren Shaw - Citation Investigation!
-
Upload
darren-shaw -
Category
Marketing
-
view
6.973 -
download
0
Transcript of Moz Local 2016 - Darren Shaw - Citation Investigation!
![Page 1: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/1.jpg)
![Page 2: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/2.jpg)
Data Aggregator
Study
@DarrenShaw_+DarrenShaw
![Page 3: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/3.jpg)
@DarrenShaw_+DarrenShaw
http://blumenthals.com/blog/2012/09/26/infographic-citations-time-to-live/
Citations Time to Live – Created by Mike Blumenthal and David Mihm in 2012
![Page 4: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/4.jpg)
@DarrenShaw_+DarrenShaw
I wanted to find out what actually happens when you submit a new business to the primary
data aggregators
![Page 5: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/5.jpg)
How long does it take for citations to appear across their distribution networks?01
@DarrenShaw_+DarrenShaw
![Page 6: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/6.jpg)
02@DarrenShaw_
+DarrenShaw
How many citations show up compared to their reported distribution network?
![Page 7: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/7.jpg)
How long does it take for Google to automatically create a listing for the business?03
@DarrenShaw_+DarrenShaw
![Page 8: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/8.jpg)
04@DarrenShaw_
+DarrenShaw
Can a business rank in local search simply by getting listed in the data aggregators?
![Page 9: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/9.jpg)
Can a business get any search traffic or actual customer calls simply by getting listed in the data aggregators?
05@DarrenShaw_
+DarrenShaw
![Page 10: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/10.jpg)
@DarrenShaw_+DarrenShaw
I set out to test distribution through these providers
![Page 11: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/11.jpg)
@DarrenShaw_+DarrenShaw
I created 7 new businesses
![Page 12: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/12.jpg)
Addresses were selected from a business area in Fresno, CA, to keep them all within a similar centroid.
@DarrenShaw_+DarrenShaw
![Page 14: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/14.jpg)
@DarrenShaw_+DarrenShaw
I even registered domains and created websites
![Page 15: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/15.jpg)
@DarrenShaw_+DarrenShaw
We submitted the businesses on October 5th
Infogroup Localeze Acxiom Factual
Moz Local Yext Whitespark
![Page 16: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/16.jpg)
For Whitespark submissions, Nyagoslav manually created listings on our Top 50 list
@DarrenShaw_+DarrenShaw
http://www.whitespark.ca/top-local-citation-sources-by-country
![Page 17: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/17.jpg)
And then I set up tracking for
everything I could think of
@DarrenShaw_+DarrenShaw
![Page 18: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/18.jpg)
@DarrenShaw_+DarrenShaw
Daily citation monitoring in the Local Citation Finder
![Page 19: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/19.jpg)
@DarrenShaw_+DarrenShaw
Daily rank tracking in Whitespark’s Local Rank Tracker
![Page 21: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/21.jpg)
@DarrenShaw_+DarrenShaw
Website Traffic in Google Analytics
![Page 22: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/22.jpg)
@DarrenShaw_+DarrenShaw
Additional website data in Google Search Console
![Page 23: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/23.jpg)
It has been just over 4 months since submitting.
Here’s what happened
@DarrenShaw_+DarrenShaw
![Page 24: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/24.jpg)
@DarrenShaw_+DarrenShaw
![Page 25: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/25.jpg)
Citation Growth
@DarrenShaw_+DarrenShaw
Infogroup
![Page 26: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/26.jpg)
Citation Growth
@DarrenShaw_+DarrenShaw
Infogroup
![Page 27: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/27.jpg)
Citation Growth
@DarrenShaw_+DarrenShaw
Infogroup
![Page 28: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/28.jpg)
Rankings
@DarrenShaw_+DarrenShaw
Infogroup
![Page 29: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/29.jpg)
Call Tracking
@DarrenShaw_+DarrenShaw
Infogroup
![Page 30: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/30.jpg)
Analytics - Referrals
@DarrenShaw_+DarrenShaw
Infogroup
(the other referrals are all spam)
![Page 31: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/31.jpg)
Analytics – Traffic from Google
@DarrenShaw_+DarrenShaw
Infogroup
![Page 32: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/32.jpg)
Google Search Console
@DarrenShaw_+DarrenShaw
Infogroup
![Page 33: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/33.jpg)
Google Search Console
@DarrenShaw_+DarrenShaw
Infogroup
![Page 34: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/34.jpg)
Summary
@DarrenShaw_+DarrenShaw
Infogroup
Total Indexed Citations 10Bing Local Avg Rank 40.1Google Organic Avg Rank 50.8Customer Calls 3Google Traffic 24Search Console Clicks 1Search Console Impressions 192Search Console Avg Position 58.5Search Console Linking Domains 4
![Page 35: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/35.jpg)
@DarrenShaw_+DarrenShaw
![Page 36: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/36.jpg)
Citation Growth
@DarrenShaw_+DarrenShaw
Localeze
![Page 37: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/37.jpg)
Citation Growth
@DarrenShaw_+DarrenShaw
Localeze
![Page 38: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/38.jpg)
Summary
@DarrenShaw_+DarrenShaw
Localeze
Total Indexed Citations 4Bing Local Avg Rank 0Google Organic Avg Rank 52Customer Calls 0Google Traffic 13Search Console Clicks 0Search Console Impressions 0Search Console Avg Position 0Search Console Linking Domains 0
![Page 39: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/39.jpg)
@DarrenShaw_+DarrenShaw
![Page 40: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/40.jpg)
Citation Growth
@DarrenShaw_+DarrenShaw
Acxiom
usplaces.com
![Page 41: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/41.jpg)
Summary
@DarrenShaw_+DarrenShaw
Acxiom
Total Indexed Citations 1Bing Local Avg Rank 0Google Organic Avg Rank 0Customer Calls 0Google Traffic 5Search Console Clicks 0Search Console Impressions 0Search Console Avg Position 0Search Console Linking Domains 0
![Page 42: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/42.jpg)
@DarrenShaw_+DarrenShaw
![Page 43: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/43.jpg)
@DarrenShaw_+DarrenShaw
![Page 44: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/44.jpg)
Summary
@DarrenShaw_+DarrenShaw
Factual
Total Indexed Citations 0Bing Local Avg Rank 0Google Organic Avg Rank 0Customer Calls 0Google Traffic 0Search Console Clicks 0Search Console Impressions 0Search Console Avg Position 0Search Console Linking Domains 0
![Page 45: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/45.jpg)
Factual needs third party verification
@DarrenShaw_+DarrenShaw
Factual
![Page 46: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/46.jpg)
These Factual listings are all live
@DarrenShaw_+DarrenShaw
Factual
Yext Moz Local Whitespark
![Page 47: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/47.jpg)
@DarrenShaw_+DarrenShaw
![Page 48: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/48.jpg)
Citation GrowthMoz Local
@DarrenShaw_+DarrenShaw
![Page 49: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/49.jpg)
Citation GrowthMoz Local
@DarrenShaw_+DarrenShaw
![Page 50: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/50.jpg)
SummaryMoz Local
@DarrenShaw_+DarrenShaw
Total Indexed Citations 13Bing Local Avg Rank 0Google Organic Avg Rank 0Customer Calls 1Google Traffic 2Search Console Clicks 0Search Console Impressions 44Search Console Avg Position 50.3Search Console Linking Domains 4
![Page 51: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/51.jpg)
@DarrenShaw_+DarrenShaw
![Page 52: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/52.jpg)
Citation GrowthYext
@DarrenShaw_+DarrenShaw
![Page 53: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/53.jpg)
Citation GrowthYext
20 of the Yextcitations are part of a network of newspaper sites.
@DarrenShaw_+DarrenShaw
![Page 54: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/54.jpg)
Citation GrowthYext
@DarrenShaw_+DarrenShaw
![Page 55: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/55.jpg)
With newspaper sites removedYext
@DarrenShaw_+DarrenShaw
![Page 56: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/56.jpg)
Citation GrowthYext
@DarrenShaw_+DarrenShaw
Since Yext has direct API access to its network, we’d expect to find more
than 24 citations indexed.
![Page 57: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/57.jpg)
Checking for indexed Yext citationsYext
@DarrenShaw_+DarrenShaw
![Page 58: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/58.jpg)
@DarrenShaw_+DarrenShaw
![Page 59: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/59.jpg)
Indexed Yext citationsYext
@DarrenShaw_+DarrenShaw
![Page 60: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/60.jpg)
Indexed Not Indexed Apps/NavAllonesearchAmericanTowns.ComBingChamberofCommerce.ComCitysquaresCredibility ReviewCylexDexknowsEzlocalGetfaveGolocal 24/7IbeginLocal PagesLocal.comMapquestN49OpendiShow Me LocalSuperpagesTopixTupaloUscity.NetVoteforThebestWhitepagesYahoo!YalwaYasabeYellow Pages Goes GreenYellowiseYellowpageCity.ComYelpYP
2Findlocal411.Com8CouponsAblocalBizwikiBrownbook.NetCitysearchCredibility.ComElocalFacebookFactualFoursquareIglobalInsider PagesLocal DatabaseLocal StackMerchant CircleMy Local ServicesPointcomSwitchboardThe Internet Chamber Of CommerceWheretoYellowmoxie
AiryellAppleCitymapsCopilotNavmiiSoleoTelenavTomtomWhite & Yellow Pages
@DarrenShaw_+DarrenShaw
![Page 61: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/61.jpg)
@DarrenShaw_+DarrenShaw
Total Indexed Citations 24Bing Local Avg Rank 33Google Organic Avg Rank 45.5Customer Calls 2Google Traffic 24Search Console Clicks 0Search Console Impressions 208Search Console Avg Position 69.2Search Console Linking Domains 14
SummaryYext
![Page 62: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/62.jpg)
@DarrenShaw_+DarrenShaw
Total Indexed Citations 24Bing Local Avg Rank 33Google Organic Avg Rank 45.5Customer Calls 2Google Traffic 24Search Console Clicks 0Search Console Impressions 208Search Console Avg Position 69.2Search Console Linking Domains 14
SummaryYext
Total citations before I did the more thorough indexation check.
![Page 63: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/63.jpg)
@DarrenShaw_+DarrenShaw
(manual citation building)
![Page 64: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/64.jpg)
Citation GrowthWhitespark
@DarrenShaw_+DarrenShaw
![Page 65: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/65.jpg)
Citation GrowthWhitespark
@DarrenShaw_+DarrenShaw
![Page 66: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/66.jpg)
Newspaper sites removedWhitespark
@DarrenShaw_+DarrenShaw
![Page 67: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/67.jpg)
SummaryWhitespark
@DarrenShaw_+DarrenShaw
Total Indexed Citations 49Bing Local Avg Rank 33Google Organic Avg Rank 49.7Customer Calls 2Google Traffic 27Search Console Clicks 2Search Console Impressions 207Search Console Avg Position 67.9Search Console Linking Domains 12
![Page 68: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/68.jpg)
Combined Data Overview
@DarrenShaw_+DarrenShaw
![Page 69: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/69.jpg)
@DarrenShaw_+DarrenShaw
Total Indexed CitationsBing Local Avg RankGoogle Organic Avg RankCustomer CallsGoogle TrafficSearch Console ClicksSearch Console ImpressionsSearch Console Avg PositionSearch Console Linking Domains
1040.150.8
3241
19258.5
4
40
520
130000
100050000
000000000
1300120
4450.3
4
2433.045.5
2240
20869.214
4933.049.7
2272
20767.912
Infogroup Localeze Acxiom Factual Moz Local Yext Whitespark
![Page 70: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/70.jpg)
ObservationsAnd
Insights
@DarrenShaw_+DarrenShaw
![Page 71: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/71.jpg)
Localeze, Acxiom, and Factual take longer than 4 months to distribute.01
@DarrenShaw_+DarrenShaw
![Page 72: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/72.jpg)
02@DarrenShaw_
+DarrenShaw
Citations alone won’t have much of an impact on rankings.No surprise.
![Page 73: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/73.jpg)
Rankings mostly appeared within the first 6 weeks, then tapered off. 03
@DarrenShaw_+DarrenShaw
![Page 74: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/74.jpg)
@DarrenShaw_+DarrenShaw
![Page 75: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/75.jpg)
04@DarrenShaw_
+DarrenShaw
Building citations manually is more effective and half the cost of the 1st year of Yext.
![Page 76: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/76.jpg)
@DarrenShaw_+DarrenShaw
Total Indexed CitationsBing Local Avg RankGoogle Organic Avg RankCustomer CallsGoogle TrafficSearch Console ClicksSearch Console ImpressionsSearch Console Avg PositionSearch Console Linking Domains
Cost
Yext Whitespark 24
33.045.5
2240
20869.214
$499
4933.049.7
2272
20767.912
$250
Recurring every year One time
![Page 77: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/77.jpg)
@DarrenShaw_+DarrenShaw
This only applies to building citations for a brand new business. This study didn’t look at citation audit and cleanup.
![Page 78: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/78.jpg)
No Google listings have appeared for any of the businesses in the study.05
@DarrenShaw_+DarrenShaw
![Page 79: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/79.jpg)
06@DarrenShaw_
+DarrenShaw
Yellowpages.com is one of the first citations to appear in the LCF and one of the first URLs to appear in Search Console.
![Page 80: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/80.jpg)
@DarrenShaw_+DarrenShaw
It will be interesting to see how this continues to develop, especially with the data aggregators. Stay tuned…
![Page 81: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/81.jpg)
@DarrenShaw_+DarrenShaw
Huge thank you to:Nyagoslav Zhekov
Mike Blumenthal
Andrew Shotland
![Page 82: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/82.jpg)
@DarrenShaw_+DarrenShaw
So what’s my recommendation for a *new*
business?
![Page 83: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/83.jpg)
Use Moz Local to get coverage on the data aggregators.01
@DarrenShaw_+DarrenShaw
![Page 84: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/84.jpg)
02@DarrenShaw_
+DarrenShaw
Manually build citations, or use a manual service, for the remaining top 50 sites.
![Page 85: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/85.jpg)
Build additional citations on prominent industry specific and city specific citation sites.03
@DarrenShaw_+DarrenShaw
![Page 86: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/86.jpg)
Best CitationsBy
Category and City
Update for 2016
@DarrenShaw_+DarrenShaw
![Page 87: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/87.jpg)
@DarrenShaw_+DarrenShaw
Research completed with David Mihm in 2012https://moz.com/learn/local/citations-by-category
![Page 88: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/88.jpg)
If a site ranks well in Google for many different search terms in a specific industry, it must be relevant and authoritative for those terms.
@DarrenShaw_+DarrenShaw
![Page 89: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/89.jpg)
Search for local terms, and count the occurrences of business listing sites in the organic results.
Research Methodology
@DarrenShaw_+DarrenShaw
![Page 90: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/90.jpg)
Seattle MetOpencare
Yelp
@DarrenShaw_+DarrenShaw
![Page 91: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/91.jpg)
For each category, we search multiple terms.
@DarrenShaw_+DarrenShaw
![Page 92: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/92.jpg)
accountantsaccountingaccounting servicestax preparationtax return preparationaccounting firmsaccounting companies
Example:
Accountants
@DarrenShaw_+DarrenShaw
![Page 93: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/93.jpg)
We run these queries in hundreds of cities, and combine all results to find the most frequently occurring sites in the organic results.
@DarrenShaw_+DarrenShaw
![Page 94: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/94.jpg)
@DarrenShaw_+DarrenShaw
Improvements
for 2016
![Page 95: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/95.jpg)
Including more countries- USA- Canada- UK- Australia
01@DarrenShaw_
+DarrenShaw
![Page 96: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/96.jpg)
Excluding brands and other sites you can’t really get listed on02
@DarrenShaw_+DarrenShaw
![Page 97: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/97.jpg)
Giving you more data2012: top 10 sites2016: top 20 sites03
@DarrenShaw_+DarrenShaw
![Page 98: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/98.jpg)
You can get all the data here:bit.ly/best-citations
@DarrenShaw_+DarrenShaw
![Page 99: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/99.jpg)
ObservationsAnd
Insights
@DarrenShaw_+DarrenShaw
![Page 100: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/100.jpg)
01@DarrenShaw_
+DarrenShaw
Multi-location brands that are killing it in their industry
![Page 101: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/101.jpg)
@DarrenShaw_+DarrenShaw
Plumbing: Accounting:Assisted Living:Auto Repair:Car Rental:Carpet Cleaning:Dentistry:Flowers:
RotorooterLiberty taxBrookdaleFirestone Auto CareEnterpriseStanley SteemerAspen DentalTroys Florist
These would make good competitive analysis case studies
![Page 102: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/102.jpg)
x02@DarrenShaw_
+DarrenShaw
Sites that are LESS prominent now than they were in 2012
![Page 103: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/103.jpg)
@DarrenShaw_+DarrenShaw
Number of times these sites appeared inthe Best 10 Citations by Category in the U.S.
![Page 104: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/104.jpg)
03@DarrenShaw_
+DarrenShaw
Sites that are MORE prominent now than they were in 2012
![Page 105: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/105.jpg)
@DarrenShaw_+DarrenShaw
Number of times these sites appeared inthe Best 10 Citations by Category in the U.S.
![Page 106: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/106.jpg)
04@DarrenShaw_
+DarrenShaw
Up and coming citation sites that you should probably get listed on
![Page 107: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/107.jpg)
@DarrenShaw_+DarrenShaw
bit.ly/1mInSY7
bit.ly/1QmLgC0
bit.ly/1Q2bxK7 bit.ly/1VokayR
![Page 108: Moz Local 2016 - Darren Shaw - Citation Investigation!](https://reader035.fdocuments.us/reader035/viewer/2022070600/58b8a1f21a28abc06d8b556d/html5/thumbnails/108.jpg)