Movotek prepaid airtime service for Nigeria Market.pdf

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    WELCOME

    Movotek Innovations Limited. Website: www.movotek.com Email: [email protected] 1

    Movotek Innovations Limited is a creative and promising Hong Kong-based startup

    dedicated to providing a variety of electronic payment turnkey solutions.

    Prepaid Airtime Voucher Distribution Solution Provider

    Prepaid Service in Nigeria

    http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/mailto:[email protected]://www.movotek.com/
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    2

    Prepaid Service in Nigeria

    POS Terminal

    Cell Phone

    Bluetooth PrinterAndroid Tablet

    Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/products/pos-terminal-mil300/http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/products/pos-terminal-mil300/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/
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    Trends | Rising African Consumer

    Brand conscious

    Price sensitive...extremely

    Not loyalswitches quickly

    Love promotions and giveawaysIncreasingly connected...cellular & Internet

    Increasingly urbanMoreeducated and aware, some with international qualifications

    Very entrepreneurial

    Morediscretionary spending power but selective

    Most are young (below the age of 35)

    Most are young (below the age of 35)

    Increasingly speak and read Englishfinancial services

    3Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/
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    4

    The Prepaid Airtime Distribution Channels in Abuja

    Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://www.movotek.com/mailto:[email protected]://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/
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    Context | Snapshot of Nigeria

    Population (millions): 151.3 (largest in Africa)

    GNI per capita ($): 1,160

    GDP ($ billions): 212.1

    GDP growth (%): 5.3

    South Africasand NigeriasGDP in

    norminal prices comprises over 50% of SSAsGDP

    5

    Source: World Bank African Development Indicators 2010

    Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/
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    Context| Banking Profile of Nigerian Adults

    Bankpenetration is relatively low

    85% of adult females are unbanked21%Currently

    Banked

    86% of rural population are currently unbanked

    Only 21% of the adult population has a bank

    account, which is equivalent to 22 million people

    74% of the adult population have never been banke

    d, which is equivalent to approximately 64 million

    About 4 million other adults are previously banked,

    in other words, have left the banking system

    6

    Source: Enhancing Financial Innovation and Access

    Banked definition: currently have any of these:

    ATM card, debit card, value card, credit card, savings

    account, current account, fixed deposit account, m

    ortgage loan, overdraft, Islamic loan or Islamic finan

    cing investment.

    Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/
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    Context| Why the unbanked are unbanked!

    Traditional commercial banking as we know it is operated on highmargin low volumecommercial template

    There is a disconnect between classic banks and lower income customers.

    Bottom of the Pyramid customers do not want the services offered by banks. and typical

    ly do not buy the services offered by the existing banks while banks presume that they ar

    e not very profitable to service

    Thedocumentation hurdles set by regulators and the banks are typically too high for cu

    stomers at the bottom of the pyramid to scale;

    Lackof complex systems to handle high volumes of transactions (with very high levels o

    f availability) and bespoke business processes which are uncommon to traditional banki

    ng principles

    Inadequate financial services infrastructure and limited customer touch points

    7Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/
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    Context | Telecoms in Nigeria

    Total connections 2010 forecast 88,267million

    % Growth in total connections p.a. 20.68%

    Prepaid as % of total connections 98% plus

    Market penetration 57.3%

    Prepaid ARPU (USD/month) 8to 14

    8

    Source: BMIT

    Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/
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    Context | Active GSM lines in Nigeria

    Total active lines(GSM+CDMA+fixedlines): 80.69

    9Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/
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    Movotek Overview Movotek Innovations Limited is a creative and promising Hong Kong-based startup

    dedicated to providing a variety of electronic payment turnkey solutions.

    Being a pioneering player in transaction processing and enterprise-wide systemsintegration, we have manufacturing sector situated in mainland China whichcontributes competitive price, high quality and satisfying after-sales services to ourHong Kong headquarters.

    Our services but not limited to, consist of Electronic Voucher Distribution, PrepaidAirtime Distribution, mobile top-up, mobile recharge, ePayments (bill payment, utilitypayment), lottery/gaming/betting, loyalty programs, money transfer/mobile money,etc.

    Not only do we provide broad range of electronic payment services, Movotek meets

    customers demands with excellent cost performance products such as POS (Point ofSale) terminals, thermal printers/paper, iPad, iPhone, Android tablets and so forth.

    Movotek always carries the mission of optimizing user experience and enhancingcustomer satisfaction. We sincerely look forward to serving our valuable customerswith cutting-edge technologies and concepts.

    10Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    Movotek Innovations Limited Keywords:

    Electronic Voucher Distribution, Electronic Voucher Distribution System, Prepaid airtime,

    E-Voucher, e-top up system, mobile recharge system, voucher top up, prepaid top up,

    top up recharge, prepaid card system, mobile recharge system, airtime top up

    software, POS Mobile Money Transfer, Mobile top up, Mobile Recharge, Prepaid airtime

    Voucher Distribution, Loyalty Programs, POS Bill Payment, POS Terminal, POS Printer,

    POS Machine.

    http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/http://movotek.com/http://movotek.com/
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    next steps

    Expand existing footprint by growing the distribution of virtual, prepaid products, in partnership with

    Nigerian network operators and utility providers.

    11Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    http://movotek.com/http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/http://movotek.com/http://movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/
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    Key focus areas

    12Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/
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    Products and Services

    Secure POS Solution Electricity

    Airtime

    Bus Tickets

    DSTV Internet

    Virtual money

    Water

    13Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/
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    Secure POS MPaymentsolution User friendly

    Manual and automated ordering menus

    Excellent shift and stock controls

    High margins

    Multiple levels of security access, sales analysis and reporting functionality

    Multiple different POS terminal devices can incorporated our software and be integrated to our system

    14Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    Automated reporting systems

    Webinterfacefor management report Not limited to high turnover stores

    Efficient and secure transaction proces

    sing

    http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/
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    Movotek Prepaid AirtimeDistribution Solution

    Print and vend airtime...Anywhere, Anytime

    Light and compact

    Display sold PIN either:

    Onthe mobile unit

    Print on thermal printer

    SMSto client

    No stock kept on mobile unit

    Sell all denominations of all networks

    Canutilize the mobile unit for normal

    calls and SMS

    15Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    k

    http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/
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    Movotek Airtime Top Up

    16

    Virtual Warehouse

    Selected Super

    Dealer Networks

    Selected dealer

    networks or vendors

    End

    User

    Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://www.movotek.com/mailto:[email protected]://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/
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    POS strategy In assigning projected figures to the various regions, we considered the

    following parameters holistically: Network availability: the number of networks present have a direct effect on

    recharge sales

    Population: the number of people within this region as well as the area

    Economic viability: this considers the availability of businesses, education,

    institutions and places of considerable availability in the area

    17Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    http://www.movotek.com/mailto:[email protected]://movotek.com/mailto:[email protected]://www.movotek.com/
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    Contact USMovotek Innovations Limited

    Suite 4, Level 7, Bright Way Tower, Mong Kok Road, Hong KongTel:+86 187 1839 0486

    Fax:+852 3590 2333

    Email:[email protected]

    Web: www.movotek.com

    18

    https://twitter.com/Movotek

    http://movotek.tumblr.com/

    18Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]

    mailto:[email protected]://www.movotek.com/https://twitter.com/Movotekhttp://movotek.tumblr.com/http://www.movotek.com/mailto:[email protected]://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.tumblr.com/https://twitter.com/Movotekhttps://twitter.com/Movotekhttp://www.movotek.com/mailto:[email protected]