1. Your Customers Are Mobile, Is Your Business? Edward Niu Movocity, Co-Founder/CEO edward@movocity.com 510-592-4351 Text EDNIU to 72727

2. What Well Cover Today... What is Mobile Marketing? - Why its more important than the Internet - What are some of the major trends - How to take advantage of the timing How to gain more customers & keep them coming back for more. What does the Future of Mobile hold?

3. Dont Leave Home Without91% of Americans have their cell phone within 3 feet of themselves 24/7

4. The Players

5. Game Changer June 2007 iPhone Released Late 2008 1st Android OSPhone Feb 2012: nearly 50% of allmobile phones in the US areSmartphones!

6. Introduced Features Simplified Mobile Computing Internet & Mobile Search Email / Enhanced SMS Text Camera Still & Video GPS App Platform

7. Important Stats Population 6-7 billion8,000,000,0007,000,000,000 Cell phones over6,000,000,000 5 billion5,000,000,000 Wired Internet users 4,000,000,000 less than 2 billion3,000,000,000 83% of Americans2,000,000,000 have cell phones1,000,000,000 0 25% of US households World Population Cell Phone Internet Users are mobile only Subscriptions2011 More smartphones shipped than all other PCs!

8. What is Mobile Marketing? According to the Mobile Marketing Association, mobile marketing is: a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

9. What is Mobile Marketing? Mobile is the newest Mass Media with the potential to become the most influential mass media of all time!

10. Mobile Marketing Benefits Only media that is truly Personal Consumer can be identified individually Always on 24/7 Constantly with the owner Has built-in payment mechanisms All can be done at moment of Intense Impulse!

11. What is Mobile Marketing? NO SPAM Zone NO unwanted messages

12. Mobile Marketing Methods QR Codes SMS Text Marketing Mobile-Ready Websites Mobile Apps Social Mobile Location- Based Services Mobile Ads

13. QR Codes QR stands for Quick Response Type of 2D Barcode that embeds information in its tiled pattern When you scan it, it provides information: Website Video Contact information Image Coupon Map

14. Who Uses QR Codes?

15. Where To Make QR Codes Goo.gl Bit.ly Beqrious.com Delivr.com For Trackable AND Changeable QR Codes

16. Why Use QR Codes?You can make them for free, so Put Them EverywhereIn a Recent Survey by MGH 31% very likely to remember ad with QR Code 41% somewhat likely to remember 87% want to scan for coupon or discountMost QR readers save history on phoneMost People Will Keep Your Information Wherever They Are

17. Keep in Touch w/ CustomersUse SMS Text Messaging!Keep in Contact with your Customers and Prospects Send yourmessages anywherethey are Know that theyreceive and READyour messages.

18. Text Message Vs. Email 90+% of text messages Not Always Opened are read within 3 minutes Read rates of 15% or **Instant Response** worse. 97% of all text messages Overwhelmed InBox are read. Texts can be scheduled May Not Use on Phone Messages Always Stored on Phone Spam Filter No Spam filters.

19. Business Success FormulaKnowLikeTrust

20. Mobile Coupons [Widget Co]: Get your [Widget Co]: Get your favorite product at favorite product at 20% 20% off. Show cashier off. Show cashier this this msg. Code: msg. Code: FAV888. Reply FAV888. Reply STOP to STOP to end. end. Average redemption rate is 25% regardless of business type Demo: Text DEMO88 to 72727. Std Txt Msg Rates Apply.

21. Other SMS Services Appointment ReminderUse Shortcode &Keyword Combo: Mobile Coupons Surveys & PollsText WFDEALS to 72727 Autoresponder Text Contests Text 2 Screen Loyalty Clubs

22. Mobile-Ready WebsitesMicrosoft stated that 53% of itsmobile searches have local intent. Customers Ready to Buy NOW & Nearby Many are on the move, they dont want to scroll, pinch, etc.

23. Mobile-Ready WebsitesSimplifies Your Website forsmaller screens of cell phonesCustomers Searching For Local BusinessWant:1. Phone Number2. Shop / Price Compare3. Directions / Map4. Email5. Information about Company

24. Mobile-Ready Websites

25. Social Mobile GPS ServicesSocial Gaming of Check-ins Location-Based Social Networks Compete with Friends Unlock Special Badges Privacy Issues (GPS) Get Special Deals from Businesses

26. Mobile Advertising Advertise on Mobile Websites & Embedded App Advertising Uses Pay Per Tap Model like Google Adwords Google Purchased AdMob for $750M in 2010 Oct, 2011 Google shifts mobile ads to Adwords Mobile Advertising: $3B last year in US, $20.6B by 2015

27. Mobile Advertising Search on some popular sites with your Smartphone to find banner ads: Yahoo.com People.com ESPN.com CNN.com Admob closing in on 1 Trillion impressions www.movocity.com/mobileads

28. Mobile ApplicationsMobile Applications or Apps are softwareprograms designed to work on mobile platforms.

29. Mobile Applications iPhone now has about 500,000+ apps in its App Store Android growing faster, has about 450,000 apps on Google Play

30. Games In-game display ads Story of OMGPOP Games themselves are & Draw Something advertising

31. Mobile Applications Facebook Has a Great Mobile Version Why Do They Need a Mobile App?

32. Mobile ApplicationsProduce Your Own Mobile AppProvide Value to UsersBrand Your BusinessCost: $1500 and higher Examples Pizza restaurant quick order app Travel agency Itinerary reminder Charity / Non-profit apps The Kitchen WF App

33. What Lies Ahead For Mobile

34. Mobile Payments

35. Mobile PaymentsTake Credit CardPayments on YourPhone with Squarewww.squareup.com

36. Near Field Communications Magic Wand Payment System Swipe Your Phone to Pay Examples PayPass, Starbucks, & BlazeMobile Google Wallet launched Sept. 19, 2011 - Nexus S 4G on Sprint - Citi Mastercard or Google Prepaid Card - San Francisco & New York

37. Augmented Reality (AR) The Ultimate Mobile AppIt Combines Todays Computing Power in Mobile Devices The Use of the Camera The Use of GPS

38. Augmented Reality (AR) http://www.youtube.com/watch?v=HW9gU_4AUCA

39. Some Thoughts Mobile is simpler than online marketing Marketing is more about being Top of Mind and Exbranding Your Business More Exposure Points Multiple Platforms Mobile & Online Build Relationships Customers & Prospects Alike Provide Valuable Content

40. Action Plan The mobile explosion is happening right now! There is MASSIVE opportunity to use mobile to attract and grow your customer base. Plan to grow your cell phone database Provide on-going content to your subscribers Do It Before Your Competition Does

41. Q&A Edward Niu 510-592-4351 edward@movocity.com Brad Rodgers 940-224-1223 brad@movocity.com