Moving to HTTPS to Get A Ranking Edge
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@jimboot stewartmedia.biz youtube.com/jimboot MOVING TO HTTPS TO GET A RANKING EDGE Jim Stewart CEO Stew Art Media Thursday, 4 September 14
description
With Google formally announcing that HTTPS now is an actual ranking signal built into the algorithm, it's time to move away from HTTP. In this webinar you will learn: Essential steps to making the move When you should make the move When not to make the move hear some horror stories of businesses that have done it badly and how they quickly recovered. Speaker: Jim Stewart (@jimboot)
Transcript of Moving to HTTPS to Get A Ranking Edge
@jimboot stewartmedia.biz youtube.com/jimboot
MOVING TO HTTPS TO GET A RANKING EDGE
Jim Stewart CEO Stew Art Media
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
In Case You Missed It
•less than 1% of global queries•less weight than quality content•may strengthen it to force webmasters•Goodbye to knowing search queries in organic
Thursday, 4 September 14
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1% of Queries? Pfft
Over 5 million / dayWho is your competition?
Thursday, 4 September 14
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Who Shouldn’t
•Google Trusted Merchants•Adsense or other ad dependent sites
Thursday, 4 September 14
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Things to fix first•Hosting•Duplication•Content Quality•Penalties
Thursday, 4 September 14
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No.1
No.249
No.1
Client pushes SSL
live
Our Fix
Thursday, 4 September 14
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Don’t Panic!Implementation
Thursday, 4 September 14
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The Steps•Which Certificate•2048 bit? What is 256 bit? •Unblock your https•301•Verify both • Submit & remove sitemaps• Check external requests
Thursday, 4 September 14
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Half Way There?
• Site:website.com.au inurl:https
Thursday, 4 September 14
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Which Certificate?
•Multi Domain - com, co.uk, com.au•Wildcard - dynamic subdomains•Single site
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2048 bit?
Using less will hurt you
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Don’t Block
•https not blocked in robots.txt •don’t noindex
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Verify Both
•Verify in webmaster tools
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301 Redirect
•Existing -> New•.htaccess•webconfig•Auto wildcard large sites
Thursday, 4 September 14
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Submit & Remove Sitemaps
•Submit HTTPS Sitemap•Remove HTTP Sitemap
Thursday, 4 September 14
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External Request?
•Use your relatives•/ & // •Youtube embedded video http:// to // e.g //www.youtube.com/cfilwhkfh
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Feel the security
https://support.google.com/webmasters/answer/6073543
Thursday, 4 September 14
![[MS-IPHTTPS]: IP over HTTPS (IP-HTTPS) Tunneling Protocol€¦ · IP over HTTPS (IP-HTTPS) Tunneling Protocol Intellectual Property Rights Notice for Open Specifications Documentation](https://static.fdocuments.us/doc/165x107/5f5d18b22a82be0e3640e86d/ms-iphttps-ip-over-https-ip-https-tunneling-protocol-ip-over-https-ip-https.jpg)
![[MS-IPHTTPS]: IP over HTTPS (IP-HTTPS) Tunneling Protocol](https://static.fdocuments.us/doc/165x107/627be39a59665752362cd62d/ms-iphttps-ip-over-https-ip-https-tunneling-protocol.jpg)
