Moving to a mobile age the eight things you must know mmf version
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Moving to a Mobile Age
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A presentation that Clyde Taber, director of the Visual Story Network and steering team member of the Mobile Ministry Forum, shared with members of the Evangelical Press Association on May 5th, 2014. Covers the mobile revolution and ways that evangelicals should respond to that revolution.
Transcript of Moving to a mobile age the eight things you must know mmf version
Moving to a Mobile Age
1. Mobile is a Revolution
3
TV/Film5 hours
Music2.5 hours
Computer / Social Networking
1.5 hoursGames1.25 hours
Reading40 minutes
Global Screen Count
Cinema Screens-149,700Tablets – 300M
Computers -1-2 B
Televisions -1.6 B
Mobile Phones – 7 B
Total: 10.4 B
Population vs. Mobile
Music Videos (local or Bollywood)
Muslim PreachersPornography
Nature Videos
2. Mobile is the 7th Mass Media
7thMassMedia.com
PrintRecordings
CinemaRadio
TV InternetMobile
3. Mobile Has Unique Characteristics
http://communities-dominate.blogs.com/brands/2008/05/deeper-insights.html
Mobile is personal
Mobile is permanently carried
Mobile is always on
Mobile is available at the point of creative impulse
Mobile is most accurate at measuring its audience
Only mobile can offer augmented reality
Mobile is the Digital Interface to the real world and analog media
4. Lean In, Not Away
The Mobile Ministry Forum Vision That every unreached
person have the chance to encounter Jesus and His kingdom in a compelling, contextualized fashion through their personal mobile device by the end of 2020.
www.mobmin.org
Mobile Ministry Consultation 2010
5. Move to Responsive Web Design
6. Consider an App Reluctantly
7. Think shorter
Michael Rogers
“Too many recent graduates do well with a 1,500 word piece but if you ask them to write
a 75 word extended caption, they’re still clearing their throats when they get to the
word limit.”
8. Be a Story Practitioner
Be a Story Student
Ten Laws of Story. www.visualstory.org/10laws
Culture of Story within your ministry. www.visualstory.org/storyseminar
8. Be a Story Practitioner
Be a Story Student Be one who lives the Story
Be a Story Seeker
Be a Story Sharer
Be a Story Creator
Be a Story Teller
8. Be a Story Practitioner
