Moving the Light Out from Under the Bushel
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Transcript of Moving the Light Out from Under the Bushel
Christ and Saint Luke’s Episcopal Church Norfolk, Virginia 2 February 2013
� The Internet & Social Media � Communicating Effectively with Social Media � Some Ideas for Christ and Saint Luke's
St. Paul
"The church should be using technology to reach people; that's what Gutenberg did in the fifteenth century with the printing press” -‐-‐Mark Batterson, National Community Church, Washington, D.C.
� Blogs � Whitepapers � eBooks � Webinars � Podcasts � Photography
"We have a lot of people who listen to the podcast and watch the Webcast than who go to the services, so it is a great test drive for people. They can get a sense of the church before they arrive physically" -‐ Mark Batterson, National Community Church
You have to be what people are interested in.
� …are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.
Click above graphic to access video
� Sermons � Adult Forums � Music � Architecture
� Subdomain of website � Determine CSL's keywords � Sermons � Podcasts � Announcements
� Capture email addresses – very important � Many still prefer email � Lead Nurturing � Can ensure delivery to everyone � Segment by persona if possible
� Should be as visual as possible � A minority of fans will see posts (EdgeRank) � Great for sharing content with others � Weekly flowers � Upcoming music � Photography
� Pinterest � Popular with women � Leverages CSL’s beautiful architecture � Big website traffic driver
� YouTube � #2 search engine � Embed videos into blog, Pinterest, etc.
� Twitter � Links to blog posts � Set up last
� Social media will strengthen parishioners relationship with CSL
� Content is fire, social media is gasoline � Capture emails � Establish a content calendar � Assign a content editor
"The two most powerful forms of marketing are word of mouth and what I call word of mouse. A guy named John Wesley, who founded the Methodist church, traveled 250,000 miles on horseback and preached something like 40,000 sermons. With one click of the mouse, I preach that many sermons with my podcast -‐ that's word of mouse. It is about leveraging the unique vehicles on the Web. The message has not changed, but the medium has changed. We need to continually find new vehicles to get the messages out." -‐ Mark Batterson, National Community Church