Moving ﻲﻀﻤﻧ Forward ًﺎﻣﺪﻗhuna.kaec.net/download/issue5_en.pdf · in Petro Rabigh...

مجلة فصلية لمدينة الملك عبدالله االقتصادية1

نمضيقدمًا

MovingForward

2 KING ABDULLAH ECONOMIC CITY MAGAZINEمجلة فصلية لمدينة الملك عبدالله االقتصادية1

2 KING ABDULLAH ECONOMIC CITY MAGAZINE


IN THIS EDITION

FEATURE

MADE IN KAEC

FAST FORWARD

LIFE IN COASTAL COMMUNITIES


KAEC MOVING FORWARD RESIDENTIAL

EMPLOYEE IN KAEC

KAEC TALENTS

INVESTOR'S VOICE

49 50

KING ABDULLAH ECONOMIC CITY MAGAZINE6

FEATURE

BAYLASUN WEEKENDSIN KAEC

The families find what they are looking for in the city where all integrated services are available

7

The BayLaSun district in KAEC stole the lights as one of the most important new touristic destinations for families

Competing with the private chalets that lay outside the urban areas of Jeddah. Even though the City is still developing its touristic sites, it has already become a favorite destination for a number of families and youth that flock to spend their weekend vacation there.

Be it a short visit or a complete vacation, the Bay La Sun hotel and a surrounding area made it easy to attract more families that can benefit from the elite hospitality services and international restaurants in the BayLaSun district.

Scuba diving in the depths of the Red Sea is one of the best hobbies and sports which is getting the attention and love of the Saudis especially in Jeddah. Thus, the virgin beaches of the Red Sea which are full of unique corals and amazing views give the city an additional advantage since it is equipped for doing this sport in an area which is clean, unpolluted and untouched.

In the beginning, the Bay La Sun entertainment area targeted the residents of the City and its surrounding. More than 500 people in the City, 3000 in King Abdullah University of Science and Technology (KAUST) and thousands of workers in Petro Rabigh Company and similar were looking for a lovely area to spend their weekends and have found the BayLaSun district the best destination.

Later, the interest in a weekend vacation in the City spread to the residents of Jeddah and the remaining cities and villages surrounding, especially after signing a contract with Al Ahlam Group which will be developing, constructing and operating a dock and yacht club at the “Bay La Sun village” across an area estimated by 23,000 square meters. This project will be one of the most important touristic facilities in the area.

The weekend in KAEC has been loud

and busy with all the unique family events


Contrary to what have been expected, the weekend at King Abdullah Economic City has been loud and busy with all the unique family events which are attracting people from outside the city which are families and youth that come each week to spend exceptional moments of joy and fun in a family atmosphere at the BayLaSun district which has been changing each weekend to a carnival of events, activities and competitions.

The BayLaSun district received all this attention due to its unique geographic location which stretches along the beautiful beaches and virgin cost of King Abdullah Economic City. It also contains a number of facilities and centers and services which made it the center of attention for many families, youth and even children who are receiving the largest number of shares in these events.

Everybody targets the play area along the beach reaching the visitors center and the games center. Intimate family environment on a span of 2 complete days each week makes the city boom with special programs and activities and the guest numbers for the events and weekend nights are at a minimum of 1000 guests.

The weekend activities at the BayLaSun district vary depending on the time of attendance and the number of participants. The activities include an enthusiastic start with a kite launching test. The mountain climbing competition is proving to be popular for what it reflects strength, persistence and endurance.

The BayLaSun district received all this attention due to its unique location which stretches along beautiful beaches

The weekend activities included Formula One races


For the first time, you can attend Sumo wrestling in a funny way which is gaining the admiration of children, as well as sports events like football games for all ages in a loud competitive atmosphere. The biking lovers also have a share at the weekend where a competition along the length of the beach prepared for this event, on the sides of the trail, the attending crowd cheers the competitors till they reach the finish line. Children have biggest share in the BayLaSun district’s weekend where huge inflatable forts are set for children to jump to infinity and beyond. A number of volunteers prepare light competitions for the children to create a spirit of excitement and competitiveness in the atmosphere joined by music and surrounded by a selection of prizes which are given to the winners by the end of the event. Adventure too has a share at the BayLaSun district’s weekend where everybody can ride horses and camels at designated areas of the park, usually the children enjoy this experience and document it with photos.

Along the beach, there are different restaurants that serve meals from different cuisines. In addition, many booths are set for the sale of light food, sandwiches, pastries and many other options which are guaranteed to get everybody’s approval. For the BBQ lovers, there are many who are serving hamburger and grilled chicken sandwiches along with frozen beverages and coffee; all that in addition to many snacks like popcorn and candy. The eating area is located at a side garden which helps create a relaxing atmosphere and allows observing the children competing within the amazing social frame which the BayLaSun district presents each week.

Everybody targets the play area along the beach reaching the games center

The mountain climbing competition is proving to be very popular among children


MADE IN KAEC

SANOFISanofi Pharmaceuticals has had a strong presence as one of the

finest multinational pharmaceutical companies


Sanofi Pharmaceuticals has had a strong presence, not only in the Kingdom but globally, as one of the finest multinational pharmaceutical companies. In 2010, Sanofi put into effect their decision to open a production plant in the Kingdom, the plant was inaugurated. In this interview, Huna Magazine speaks to Sanofi about this decision, their experience with KAEC and the state of the Kingdom’s pharmaceutical industry.

Sanofi has had a strong presence in the Kingdom for years before the opening of the production facility, when did Sanofi decide to produce locally and why?

Sanofi took the decision to start its production facility in the kingdom eight years ago, and in 2010 Sanofi signed its agreement with SAGIA and the Saudi authorities. The essence of this investment is to help the Saudi economy’s diversification as a part of the kingdom’s vision, the Saudi market is a strategic market for Sanofi and further to discussions with Authorities and SAGIA, the choice of KAEC, the first Economic City in the Kingdom, offering pro-business and competitive environment.

Sanofi chose KAEC as the location for its first ever production plant, what makes KAEC the perfect setting?

KAEC is the perfect place to have such a facility: its strategic location, the facilities the city offers (King Abdullah port); which will ease Sanofi’s importation and exportation processes, the ease of governmental processes and the benefits a foreign direct investor as Sanofi can get due to the proximity of ECA’s offices in the city which is a one stop shop for all of the government related formalities.

Can you elaborate on Sanofi’s plans to export locally manufactured products to other GCC countries?

What’s important for the moment is the Saudi market, we will start delivering our medications first to the patients of Saudi Arabia; the site will bring Sanofi closer to its patients not just in Saudi Arabia, in our expiation plan the site will help reach out the GCC patients’ needs, no lead time for waiting for the products to be imported for our patients; yet we will be having our production site next to our customers.

Sanofi staff working in the laboratory

Sanofi factory in KAEC


The project will see the creation of jobs, new technology and science

What, in your opinion, does the opening of the production facility mean for Sanofi, for KAEC and for the Kingdom at large?

The project will see the creation of jobs, new technology and science, and is being hailed as a major milestone towards supporting patient’s needs in the Kingdom while giving Sanofi a strategic advantage to strengthen its existence in this important market.This cooperation will be reflected in locally-made medical treatments of high-quality and at affordable cost. Furthermore, Sanofi is committed to ensure appropriate training for Saudis specialized in the production of international-standard medicines’ and treatments’ solutions.For the kingdom:

• Benefit from Sanofi expertise and its international weight in the pharma industry, advanced technology processes and high quality standards.

• Reinforced presence for multi-national companies, creating new direct and indirect job opportunities for Saudi citizens.

• Increased access to Saudi patients to life-saving treatments

KAEC is the perfect place to have such a facility: its strategic location, the facilities the city offers


Sanofi is committed to hiring qualified and skilled Saudis

Sanofi already has a wide range of products that are distributed across the Kingdom, since the new plant has the capacity to produce 19 million units of medical treatment, what products will you be manufacturing locally?

In the first phase we will produce up to 19 million boxes and it will manufacture and launch new products to KSA in the field of – but not limited to- diabetes, as well as cardiovascular, pain management, oncology, cholesterol management, CNS, anticoagulant, antibiotics, antihistamine and anti-acids.

Can you tell us a little about your plans to train and employ Saudi citizens?

We have successfully hired qualified Saudis in the plant, based on the current needs. We have a solid plan in place to further increase the numbers of Saudi employees within the production site over the next five years and of course, ensuring the training and up skilling of talent is a commitment for Sanofi to help them in their career development within the Group.

Sanofi is committed to supporting the communities that we operate in; qualified and skilled Saudis are in our top priorities; as this is aligned with the Saudization program especially in the healthcare sector. This commitment is leveraged with our partnerships and collaboration with the concerned governmental bodies and universities.

Outside view of SANOFI factory in the Industrial Valley in KAEC


The foundation stone for Sanofi’s industrial facility was laid back in 2012, have you noticed any changes in the Kingdom’s pharmaceutical industry since then and if yes what?

The Saudi pharma industry is growing with a double digit growth for the past years and this is the results of several parameters such as:

• Fast growing population (~ 2% growth, the age range 65-45 is likely to be the fastest growing population and most demanding in terms of healthcare services),

• Growing diseases burden such as diabetes and cardiovascular diseases (prevalence of diabetes is 24% - the 6th nation worldwide 30% and 45% of male and female respectively are obese),

• Increased demand for quality healthcare services (pharma expenditure per capita is 7% growth every year)

• Gap in the healthcare infrastructures vs. other high income countries (hospital beds and physicians per 10,000 inhabitants is 2.5 times lower than other high income countries) and

• Willingness, capacity and capability for the government to fulfill patients’ requirements through investments in this sector.

Looking at these parameters and the opportunities it will generate in the future, it is definitely a growing and attractive market for the healthcare companies such as Sanofi. We have noticed as well a lot of multinational groups entering the local production arena, and this was due to the above mentioned factors.

Another image for Sanofi factory




LIFE IN KAEC


FAMILY FUN NIGHT

Nothing says fun more than a great pool party with a friendly family atmosphere. The guests had the time of their lives attending the amazing poolside BBQ event which was held in the Oceana Pool Villas on Friday, 20 March, 2015. It was a great family fun night with a perfect social atmosphere and entertainment.

The pool featured a giant inflatable slide which was set up along with many water games for the kids. The adults got the chance to enjoy their time playing volleyball and soccer on the lawn. Everyone enjoyed the various delicious foods that no event would be complete without and indulged in the many treats and beverages available. Grilled hamburgers, chicken sandwiches, popcorn, cotton candy and ice cream were all being made on site and were available to purchase.

The fun didn’t stop with the sunset and as darkness set; in the contrary, an adventure movie was projected on a giant inflatable screen for everyone’s enjoyment especially the kids who got the chance to watch the movie from the swimming pool. The guests of the event, who were more than 1000 people, all expressed that it was absolutely a night to remember.

Everyone enjoyed the various delicious foods from treats and beverages

Sunset moment for children in the pool


A picture of one of the participants in the "Formula One" races

Over 500 participants attended and shared the excitement and fun within the events and entertainment activities.

MORE DELIGHTFUL SOCIAL EVENTS:

After a long wait and anticipation, fun entertainment events and activities were held at the virgin beaches and green lawns at the BayLaSun District. Over 500 participants attended and shared the excitement and fun within the events and entertainment activities which helped them leave the week’s loud work atmosphere to an exciting competitive experience. The most prominent were the Formula One virtual racing screens which allow you to experience real life race cars.

It does not stop with car racing, there are many exciting events, some of which are open air archery competition, play station competition and children’s soccer. In addition to walking along the entertainment track stretching through the neighborhood where many booths were set to serve snacks, light meals and refreshments. All the above came with a fun musical background where everybody admired live musical performances.


The team captured a photograph that represented a big human circle reflecting the need for cooperation

DIABETES AWARENESS WEEK IN KING ABDULLAH ECONOMIC CITY

Focusing on the importance of early detection and balanced diet

In its permanent eagerness to seize the constant occasions to raise health awareness, KAEC held a diabetes awareness event which spread along a week in conjunction with World Diabetes Day. The event focused on the need for spreading a culture for caring about healthy nutrition in addition to the importance of early detection, which can be done in few moments for all the residents in the City at the health clinic, which has received a large number of people asking for the check-up.

Effectively, a "healthy" breakfast was held at the cities council, in addition to setting up a temporary free check-up for the employees. At the end of the event, the team captured a photograph that represented a big human circle which reflects the need for cooperation to combat this disease, which is most prevalent in the Kingdom.

Car race track and entertaining competitive competitions



BEACH BBQ NIGHT

Winter events attract more families wishing to spend enjoyable times

One of the moments overflowing with fun and wonderful atmosphere lies in the winter nights at King Abdullah Economic City, where moderately cold climate, the outdoor family settings, and social events that the City is keen to launch at every weekend, has become a favorite destination for residents and those visiting from outside.

At the beginning of last February, a beach BBQ event was held along with the sports and competitive games programs. Competitions in football and volleyball took place and even badminton. Flocks of colorful kites with diverse designs filled the sky and reflected the crowd’s overwhelming joy. At the same time, some participants chose to rely on their favorite hobbies such as cycling and walking in the City's streets and greenery, enjoying the fresh air next to the picturesque shores of the Red Sea.

The beach BBQ event, held along with sports and competitve games

Children preparing their kites to fly


CATCH “PINK PANTHER” NIGHT

Pink Panther sparks a loud ambiance and arouses the enthusiasm of children and the crowd

The scene is set at one of the beautiful warm evenings on the beaches of KEAC and its green plains. In the midst of this intimate family atmosphere near the swimming pool, an entertaining and exciting event was held, which is the search for "Pink Panther" the famous cartoon character, which attracted children and crowd. The competition depends on finding "Pink Panther" in the surrounding, so everyone began to search for him and playing in the water and go down to the pool and looking in any possible place. The event was concluded by having dinner which consisted of hotdogs, popcorn, snacks and cold beverages.

KAEC FIRES UP THE MIND GAMES:

Charades and Mystery Night, never ending excitement between competing groups

Is there a challenge more exciting than charades competitions and the mind games? KAEC witnessed that excitement in one of its social and recreational activity nights at the competing event at the Bay La Sun Hotel. Six teams from different sectors of the city joined the event and competed against each other.

The competition was held on eight stages with the 15 questions and riddles. The team representing the King Abdullah Port at Industrial Valley was crowned the competition's victorious team.

As all the City's events, the charades and mystery night held an atmosphere of fair competition and competitiveness in its most exciting forms. The event fostered a spirit of teamwork and participation which is always promoted by such events.



KAEC STEALS THE SPOTLIGHT BY LAUNCHING THE FAMILY RUN EVENT

That is repeated every year at the same time; to diversify their social events within the City which are enjoyed by its residents.

The event included a 5k race along the Bay La Sun Hotel, where green spaces overlooking the virgin Red Sea beaches, and a 3k morning walk. The event achieved its goal with the participation of more than 120 people from different age groups of both genders. Even children had their share of participating in this sports festival.

On the sidelines of the event, the Bay La Sun hotel offered the participants refreshments, water, fruits, and snacks to motivate them to move forward and set records. In turn, the Bay La Sun hotel contributed by offering prizes for each category, which was applauded by everyone in a great competitive atmosphere that stimulates the City's management to create more events and festivals that address all age groups.

Families from the city participating in the event

King Abdullah Economic City launched the "Family Run" event on February 20 of this year in conjunction with the World Heart Health Day



FAST FORWARD

INNOVATIVE IDEAS AND YOUNG TALENT LEADING THE

FUTURE OF KAEC

A popular quote by American author and entrepreneur Seth Godin states that, “there is no shortage of remarkable ideas, what’s missing is the will to execute them.” While this quote is spot on in many instances, it is the furthest representation of the scene at KAEC. A melting pot of exceptional ideas itself, KAEC not only promotes innovative ideas but also encourages their execution.

Late last year, in November 2014, KAEC launched one of the initiatives of its entrepreneurship program called “KAEC Startups” which was a collaboration with HRH Prince Andrew the Duke of York’s and titled “Pitch on Tour”, inspired by the Duke's “Pitch@Palace” initiative where entrepreneurs are invited to pitch their business ideas to an audience of angel investors, mentors and key business contacts at the St. James Palace. The Pitch on Tour event featured six start-ups from the UK who were participants in the Pitch@Palace events who KAEC sponsored to bring to Saudi and nine entrepreneurs from Saudi Arabia representing the most reputable entrepreneurial support organizations in the Kingdom: Saudi Aramco Entrepreneurship Center, KAUST, BADIR of King Abdulaziz Center for Science and Technology (KACST), and Qutof. The entreprepreneurs pitched their ideas in a maximum of three minutes or less to a group of executives and investors. KAEC aspires to be the Launch-pad for Saudi entrepreneurs to the world and the gateway for global innovators into Saudi Arabia. The event was proof of KAEC's support for young entrepreneurs and for fresh, innovative ideas. Commenting on this Mr. Fahd Al Rasheed said, "This event has rightfully positioned KAEC as an ecosystem that brings together the best entrepreneurial support organizations in Saudi Arabia and the

UK including strategic partners such as Saudi Aramco, KAUST, BADIR, and Qutoof to participate with us in this event. We are excited about the future prospects for these entrepreneurial ventures and we are keen to glue this ecosystem together by providing the necessary support to these entrepreneurs."

However, not only is KAEC promoting entrepreneurship but the community is promoting entrepreneurship ideas in younger minds. During the Duke of York's visit to KAEC, part of the key focus of his visit was "Education and Young Entrepreneurs", and the duke was given a tour of The World Academy where they launched their entrepreneurship program called "Dragon's Den". The program was implemented to help students start to think and feel like real-life entrepreneurs. Students pitched their creative business ideas to a panel of judges that included the Duke of York. The program allowed students to explore their creativity and develop their problem solving abilities in a competitive yet fun environment. The students pitched some great ideas including new technology devices and business endeavors that encouraged the use of environmentally conscious business plans.

To complement what the Kingdom offers in terms of supporting entrepreneurship,

KAEC is focusing on high-impact entrepreneurs who already have an idea with a proven business model and would like to grow it further. KAEC’s value proposition offering ease of doing business, access to markets, education, access to talent, and lifestyle appeals to such high-growth entrepreneurs and entrepreneurial ventures who contribute significantly to the economy in terms of wealth and jobs creation and help in creating an entrepreneurial role modelThe Duke spoke about his views on KSA and young entrepreneurship, "We have to encourage the young business to grow as fast as possible, and there is a huge potential in KSA, during my visit I noticed the government is encouraging entrepreneurship, and the young people to get skilled, as skills can make the difference. I believe that the entrepreneurs can impact positively and make a huge change across the whole world, and KAEC’s vision can be the great start and support for these entrepreneurs.”

The Kingdom is teeming with great potential in the form of remarkable ideas and great talent, there is no doubt the KAEC is one of the main support systems for this talent and their ideas while building its own army of young entrepreneurs with great potential right at the heart of the city.

The Duke of York Prince Andrew and Mr.Fahd Al Rasheed , The Group CEO and Managing Director of King Abdullah Economic City, during their tour in The World Academy


"We have to encourage the young business to grow as fast as possible, and there is a huge potential in KSA"

Prince Andrew the Duke of York


KAEC MOVING FORWARD

KAEC IMPRESSES THOUSANDS OF VISITORS AT THE "GULFOOD" MANUFACTURING EVENT IN DUBAI

King Abdullah Economic City (KAEC) concluded its participation in the international exhibition "Gulfood"

Which was held in the city of Dubai between the 8th and the 12th of February. Gulfood is considered the biggest event and regional gathering that specializes in the food and beverage industry. The Economic City’s Industrial Valley wing was remarkably popular between the various visitors and attracted a number of decision-makers and senior officials from both the government and private sectors, in addition to a number of experts and chief representatives of the world’s food producing and manufacturing companies.

A special attention to the Industrial Valley’s wing was given by the big exhibition guests who were keen to learn more about the unique idea and to see how it has been leading at the execution level compared to all similar projects. The visitors were particularly impressed by the important complete environment imposed by the city that created all the elements of modern life, services, and infrastructure which meets international standards, making the city one of the most promising investment environments in the region.

Mr. Fahd Al Rasheed, Group CEO and Managing Director of KAEC, explained that the Economic City's participation in this unique event aims to promote the global competitiveness of the Saudi market. He stressed that this national project led by the private sector is a part of a long-term strategic plans adopted by the government in order to diversification of the national economy.

The Head Chief Executive Officer of the Industrial Valley of the city, Mr. Rayan Qutub gave a detailed explanation aided with a visual presentation. He presented the city to visitors as a model for the largest and most important economic projects run by the private sector in the Middle East with an area of 181 million square meters. Mr. Qutub highlighted another side of the city as a complete urban environment which provides sustainability on the residential, commercial, and industrial levels. He also noted the size of the enormous investment opportunities offered by the Industrial Valley which is directly connected to the King Abdullah Port, which is intended to be one of the ten largest ports on the Red Sea coast. That qualifies the port to become an advanced world class destination in logistics services offering access to 250 million consumers in the world Arab.


In regards to the exhibition agenda, Mr.Rayan Qutub explained: "Saudi Arabia accounts for 60% of the food consumption and 75% of food processing size at the level of the Gulf region. Therefore, it is natural that the Industrial Valley turns into a major destination and an advanced point of logistics and industrial supply because of its strategic location. That's what made the city’s developers always on the look to attract local and global leading companies to join the group of customers who have reached so far 94 leading industrial companies of which 8 are already in operation and 22 others are under construction. Most notable in the food sector: Mars, Almarai, Danone, Halwani Bros, Al Kabeer, Sharbatly, Binzagr, Aabar, and other well-known brands."

As a part of exhibition’s events, chief government representatives in the field of food security met world food production companies to discuss their point of views and share knowledge about the food industry issues and address sustainability and international cooperation. Mr. Rayan Qutub explained: "The KAEC provides industrial and logistical support through its strategic location on the west coast of the Kingdom and what is provides in infrastructure that meets global standards and solutions for integrated logistics."

It is worth mentioning that the Industrial Valley extends over an area of 55 million square meters, which constitutes nearly one-third of the Economic City›s space, and supplies the various industrial land with electricity, water, gas, sewage, telecommunications, paved roads, and rain drainage networks. In addition to that, a comprehensive package of necessary facilities and residential solutions is present, one of which is “The Village” project which is dedicated to housing workers and supervisors in the factories. KAEC is focusing on the six industrial clusters: FMCG/foods, pharmaceuticals, logistics, plastics, building materials and the automotive sector.

Visitors: “The Industrial Valley is an ideal destination for the food industry in the region”

A special attention to the Industrial Valley’s wing was given by the big exhibition guests about the unique idea and to see how it has been leading at the execution level compared to all similar projects.


KAEC MOVING FORWARD

A DELEGATION FROM THE JEDDAH CHAMBER INDUSTRIAL COMMITTEE REVIEWS PROMISING OPPORTUNITIES IN KAEC

With the aim of reviewing promising opportunities and getting up to date with the latest developments in the King Abdullah Economic City (KAEC) A senior delegation from the Industrial Commission of the Chamber of Commerce and Industry in Jeddah conducted an official visit to KAEC, led by Professor Ibrahim Batraji, the head of the Industrial Commission. They were met by Mr. Rayan Qutub, CEO of the Industrial Valley and a group of senior executives and associates at KAEC: Mr. Khalid Hindi, Mr. Sameer Al-Ghamdi, Ms. Dania Beidas, Mr. Waseem Khashan and Mr. Omar Faden. The purpose of the visit as stated by Mr. Fahd Al-Rasheed, Group CEO and Managing Director of KAEC, is to consolidate ways of cooperation and document it in order to achieve the objectives of Economic City, the relevant authorities, and parties interested in investing, with the aim of helping to accommodate the growing number of companies interested in investing in the Industrial Valley.

Rashid confirms that doing business, acquiring the necessary permits and licenses through the Economic Cities' authority, and the strategic location of the economic city that has access to King Abdullah Port, which began work in export and import, is behind the many visits and surveys aiming to find investment and partnership opportunities.

For his part, The Secretary General of Jeddah Chamber of Commerce and Industry Adnan bin Hussein Mandoura expressed that the visit met the expectations and interests of Jeddah Chamber of Commerce and Industry which aims to support businessmen and connect them with the most important economic projects in the region. Mr. Mandoura

stressed that the great development of KAEC and the promising investment opportunities provides a big incentive to attract investors.

The head of the Industrial Committee, Mr. Ibrahim Batraji stressed the importance of the visit, saying that one of the committee's duties is to review all investment opportunities available in the region in order to promote the industrial sector growth opportunities, to provide recommendations and suggestions, to benefit from the experiences of others and transfer to industrial investors.

It is to be noted that the program has witnessed several events highlighted by the detailed explanation and visual presentation for King Abdullah Economic City. That was followed by the delegation's field tour to review the latest developments and achievements that have been executed. The program ended with Mr. Rayan Qutub, CEO of the industrial valley in the Economic City who showed his appreciation for the great interest shown by the Chairman and members of the Industrial Committee to the city's Industrial Valley. He also stressed that the Industrial Valley has become a new global destination for industrial investment and a center for logistics services that is characterized by it acting as a point of access to 250 million consumers in the Arab world, it also helped to attract more than 94 national and international industrial companies, eight of which began the actual production stage, and 22 of them in the construction phase and the issuance of the necessary permits. "In addition to the 3.6 million square meters, which development and infrastructure are now completed, we are now working on the development of an additional 22 million square meters of industrial land to cover the increase in the number of companies willing to invest with us. This will certainly in turn create more job opportunities for Saudi youth".


A REMARKABLE TURNOUT AT THE OPENING OF SALVADOR DALI’S EXHIBITION IN KAEC

King Abdullah Economic City, March, 2015: The opening of the Spanish artist and Surrealist Icon, Salvador Dali’s exhibition had witnessed a huge turnout The exposition, which was organized by King Abdullah Economic City in cooperation with Tamer Group, had received over thousands visitors including 300 art enthusiasts. The large attendance proved the success of this first exhibition in the Kingdom which will be held until April 6th at the visitor center in KAEC. The attendees were greatly impressed with the showcase and the visual display of Dali’s artwork.

The establishment of the exhibition comes in light of the City’s support for innovative local and international cultural initiatives. The exhibition that is included more than 34 art pieces, witnessed a remarkable response from the crowd especially towards Dali’s (Persistence of Memory) that is considered his most famous work. It depicts a number of melting clocks in a serene landscape.

Group CEO and MD of King Abdullah Economic City, Mr. Fahd Al-Rasheed stated: ”displaying the artworks of Dali within the City’s border, is considered an artistic event that enhances the City’s concept of following the example of grand cities that pay attention to local and international works of art.” He added:“such events allow art enthusiasts from various parties; art universities and organizations or fine art institutes, to closely observe Surrealism and to see the outcomes of the international artistic movements of other nations. We have seen a great deal of eagerness in the exhibition as people raced to Dali’s paintings.”

From his side, Mr. Ayman Tamer, Chairman and Managing Partner of Tamer Group, valued how King Abdullah Economic City has embraced this first of its kind exhibition in the Kingdom. He considers observing artworks at Dali’s level an opportunity for the interested parties of Saudi’s community to get acquainted with the artist’s work. He said: “King Abdullah Economic City has been chosen as the location for its high standards and qualities of services and facilities, in addition to its contemporary and modern features that make it a touristic front where all the international standards are available.” He also assured that one of the reasons behind Tamer Group’s organization of the exhibition is strengthening the “From Art to Art” initiative, which is concerned with supporting Saudi artists. It was launched by the “SA’AID” program as part of the initiatives that encourage local art through strategic partnerships with interested experts in the cultural and artistic fields, as part of social responsibility.

About Salvador Dali: He is a Spanish artist (Master of Surrealism) who lived in 1904-1989. He is considered one of the most important artists of the 20th century; his work is characterized by the shock it causes the viewer and by its form and strangeness. He is also known for his peculiar personality and writings that touch upon the unbelievable. Dali’s most prominent life event is considered to be meeting the poet and psychologist, Andre’ Breton in Paris whom had organized the “Surrealist Manifesto” in 1924, which is regarded as the foundation of Surrealism. The term surreal as defined by poet Guillaume Apollinaire in 1917, means “above reality.”


KAEC MOVING FORWARD

KAEC PREPARES PHASE TWO LAND PLOTS IN THE INDUSTRIAL VALLEY

King Abdullah Economic City has used all of its resources to start the preparation of the Phase two land plots in the Industrial Valley As an extension to the Phase one which is adjacent to King Abdullah’s sea port, through contracts with contractors specialized in the processing of an advanced comprehensive infrastructure to meet all the needs of industrial companies that are looking to invest in accordance with the general scheme. Work on land leveling and linking has started recently in order to be fully processed and delivered to investors within 12 months.

To clarify the reasons for this accelerated pace, Mr. Fahd Al-Rasheed, Group CEO and Managing Director of KAEC said: “It reflects the local and global investors’ confidence in the promising opportunities offered by the industrial valley and it makes it a global destination for industries and logistic services in the region especially with its direct connection to King Abdullah’s sea port, the Haramain high-speed train, and the Saudi land bridge, as well as the distinction of having an advanced infrastructure that enables investors to obtain an integrated logistics and distribution network to the largest market in the region.”

On the other hand, Al-Rasheed said that the city has already completed the preparation of a number of industrial land plots before the deadline, all of which will be equipped with all requirements to meet international standards.

Industrial Valley and extends over an area of 55 million square meters, which constitutes nearly one-third of King Abdullah Economic City area, and can accommodate 2000 industrial facilities to be one of the key drivers of the Saudi economy. Phase two occupies an area of 20 million square meters, and its lands plots are available for regular freehold or lease.

The CEO of KAEC Industrial Valley, Mr. Rayan stressed the fact that investors will benefit from the many available capabilities and facilities in the Phase two land plots including a number of specialized areas such as the gas area which will be developed to provide natural gas for specific industries, and a technology complex which provides the infrastructure to host data servers and acts as an ideal environment for work and innovation.Concerning the size of the demand Qutub confirmed that more than 94 national and global companies of which 8 are already in operation and 22 others are under construction, based on the six industrial sectors: pharmaceuticals, food and consumer goods, logistics, and plastic industries, building materials and vehicles sector have been attracted to invest in the valley.


"MASDAR BUILDING MATERIALS" DEVELOPS ITS NEW LOCATION ON AN AREA OF 150,000 SQUARE-METER

"Al Muhaidib" launches its expansion plans in King Abdullah Economic City Masdar Building Material, a subsidiary of Al Muhaidib & Sons Group, signed an expansion contract with King Abdullah Economic City by buying a piece of land in Industrial Valley’s phase two with an area of 150,000 square meters. That aims to expand its local plans, and create distribution and warehouse facilities and logistics centers.

Mr. Fahd Al-Rasheed, Group CEO and Managing Director of the KAEC, and Mr. Imad Mhaideb, Chairman of Masdar, attended the signing of the contract which took place at Bay La Sun Hotel & Marina in the Economic City.

Mr. Al-Rasheed said: “The presence of "Masdar" in the Industrial Valley along with a list of other investors was a result of the Industrial Valley’s potential and most importantly, the infrastructure of high standards which provides all basic services to industrial plants. In addition, the Industrial Valley is connected directly to King Abdullah port, which has become a global destination for logistics services, and an access point to the 250 million consumers in the Arab world (MENA)".

Mr. Imad Al Muhaidib expressed his happiness to invest in the Industrial Valley, emphasizing that it will open new horizons for the company and will allow it to capitalize on the promising opportunities offered and said: "Our company specializes in the import and export, wholesale and retail in the building materials sector. It was founded by more than 40 years and is considered one of the leading companies in this field in the region", he

added, "We are witnessing an important stage in our journey after the company turned into a closed joint stock company at the beginning of this year with a capital of 400 million Saudi Riyals. We are looking forward to reinforce our leadership and to engage in new markets, where we will benefit from the multiple advantages offered by the industrial valley, most importantly of which is King Abdullah Port."In turn, Mr. Rayan Qutub, CEO of Industrial Valley, said: "The Industrial Valley covers an area of 55 million square meters and constitutes of one-third of King Abdullah Economic City area, which is characterized by advanced global standard infrastructure which provides the various industrial land with electricity, water, gas, sanitation, telecommunications, and paved road network. In addition to that, it’s strengthened by all the necessary facilities best of which is the "The Village" project which is dedicated to the housing of workers and supervisors in the factories."

Commenting on the leading companies’ huge presence in the Valley, Mr. Qutub said "To date we have signed with more than 94 national and global companies of which 8 are already in operation and 22 others are under construction, focusing on the six industrial clusters: FMCG/foods, pharmaceuticals, logistics, plastics, building materials and the automotive sector."It’s important to point out that the “Masdar” company has more than 161 showrooms in Saudi Arabia specialized in steel, wood, hardware, rivets, fasteners, art supplies and other building materials. It is a subsidiary of Al Muhaidib & Sons Group which is characterized by its importance and value in the Saudi market and experience which exceeds 60 years.


"WARED" AFTER "TOTAL" AND "VOLVO" INCREASES THE SIZE OF THE ZAHID GROUP'S INVESTMENTS IN KAEC

Wared Holding Company, a subsidiary of the Zahid Group and Saudi Binladin Group, signed a contract to purchase a land area of 75,000 square meters in the industrial valley’s second zone to continue with its expansionist plans. The plans include the construction of a number of special facilities to provide quality logistics services for all occupants and workers in the city’s governmental institutions, factories, companies.

Mr. Fahd Al-Rasheed, Group CEO and Managing Director, signed the contract and expressed his happiness to have "Wared" enter the logistics market, linking the Economic City with cities and regions across the kingdom by fast shipping bridges and direct delivery services. Al-Rasheed also explained that the Saudi transport sector has been witnessing a significant growth each year; King Abdullah Economic City is the environment fertile ground for investment in this area.

In turn, Mr. Amro Khashokji, Vice President of the group at Zahid Holding, emphasized the importance of the move, saying: "We are proud of our presence in KAEC which is experiencing sustained growth thanks to its appealing investment environment and its success in attracting the largest local, regional, and international companies in various industrial fields.

For his side, Mr. Marwan Al-Fadl, CEO of Wared Logistics Services which signed the contract, said: "Wared as major national company has the full ability to connect the Economic City to Wared’s network of integrated services in the areas of shipping and importing of containers to all companies and institutions working in the Economic City, and we will use our best advanced technology, importing processes, and unique business operations which are backed up by the best industrial applications."

Wared’s targeting the Industrial Valley is a result of it being one of the most promising opportunities with their modern transport network linking the sea to the road and railway systems. Work is in progress on the development of an advanced storage facility within the Economic City, reinforced by Wared’s high qualifications in the field of logistics and distribution networks across the vast regions of the Kingdom, the Gulf region, and Egypt, as well as other services.

It is worth mentioning that "Wared" has a prestigious reputation in the provision of support and assistance services and logistics services. Wared has also made a number of major construction projects in the Kingdom, most important was the King Abdullah University of Science and Technology (KAUST).


SABB BANK PUMPS 2 BILLION TO FINANCE THE DEVELOPMENT OF INFRASTRUCTURE PROJECTS IN KAEC

Emaar Economic City, the main developer of King Abdullah Economic City, concluded the signing of a financing agreement with the Saudi British Bank (SABB) The financing agreement is in an Islamic Murabaha loan of $ 2 billion Saudi Riyals (US $ 533 million) and will go to support the ongoing development of residential projects at the Economic City and supplying them with the necessary infrastructure in accordance with the highest quality standards.

Mr. Fahd Al-Rasheed, Group CEO and Managing Director, saw in this agreement an indication of the significant progress made by King Abdullah Economic City’s operations, and that the Economic City is moving forward in attaining its vision to become a city of the future and set an example for the region.

In turn, Mr. Said Aaron Harry, President of the International Banking Operations in SAAB Saudi Arabia, assured SABB’s pride in its relationship with the city saying: "We are proud to belong to the complete development system of this massive national monument."

This contract confirms King Abdullah Economic City’s distinction through its strategic geographical location which makes it one of the most important cities in the Arab world. The Economic City serves the global trade lines on an area of 181 million square meters, which includes the Industrial Valley, King Abdullah Port, the coastal neighborhoods, the Hejaz area, and the Haramain high-speed railway station.


LEADING STORAGE SOLUTIONS WITH THE "STORAGE AND SUPPLY" PROJECT

King Abdullah Economic City is aiming for leadership in the concepts of warehouse management In a move that would change the concepts of storage and warehouse management, King Abdullah Economic City signed a contract with the Storage and Supply Projects Company which is the leading company in storage, supply, infrastructure, and logistics solutions in the Kingdom. The contract was signed by Mr. Rayan Qutub, CEO of industrial valley in KAEC, and Mr. Abdulaziz Subaie, CEO of Storage and Supply Projects Company.

The agreement aims for the company to design, develop and operate the facility for logistics and light industrial storage in the valley area, which will reflect positively on small and medium-sized companies.

The Group CEO and Managing Director, Mr. Fahd Al-Rasheed expressed his happiness with this strategic cooperation hoping that the project provides all possible facilitations starting with showrooms, facilities for light storage, and office spaces that supports the growth of investors' businesses. This cooperation will also allow the group to focus its efforts on its customer service while it continues to expand its services and products to meet their needs. He also noted that the contract is only one of the benefits of the Investment Forum, which was held at the beginning of the year.

In turn, Mr.Subaie expressed the company's pride in its qualitative presence in the city and the partnership that will allow it to prepare the infrastructure and the provision of logistic services in an innovative way, according to international standards.

It is to be noted that the Storage and Supply Projects Company was founded in March 2010, and is known for its leadership in the Kingdom in providing the best solutions in infrastructure and logistics services to a wide range of clients in the industrial and economic sectors.

Mr.Rayan Qutub did not lose sight of the project's most important goal which is: "The development of the new facility will contribute to the diversification of products and services offered by the Ecomonic City to the investors in the Industrial Valley and beyond, and to meet the growing demand in the warehousing and logistics services at King Abdullah Port. In addition, it will provide quick solutions to fit the potential of the small and medium sized companies located in the Economic City. That saves in the time and effort going in establishing such projects, and reduces the need for capital expenditure."


HIS ROYAL HIGHNESS PRINCE ANDREW, "DUKE OF YORK", INAUGURATES AN ENTREPRENEURSHIP PROGRAM IN KAEC

His Royal Highness Prince Andrew, "Duke of York", inaugurated the Entrepreneurship Program at King Abdullah Economic City In collaboration with his organization "Pitch on Tour". The inauguration was attended by 130 guests, representing a selection of entrepreneurs, financiers, experts, and business incubator representatives.

Prince Andrew listened through his visit to a thorough explanation from Mr. Fahd Al-Rasheed, Group CEO and Managing Director, who gave additional information on the general plan for the Economic City and its most important landmarks. His Royal Highness also watched a documentary about the city, followed by an introductory tour of the World Academy School (The first school in the Economic City).

It is to be noted that the entrepreneurship program "Dragon's Den" targets students and gives them the opportunity to present their projects and their business plans in front of a special jury. The winners, under the sponsorship of King Abdullah Economic City, will go to the United Kingdom on an educational trip to develop their skills and abilities and take advantage of the special business environment for small projects in the UK. The visit aimed to strengthen the concept of "Education and Youth Business", where his highness commended on the release and embrace of King Abdullah Economic City to the entrepreneurship program.

Prince Andrew praised the Kingdom's efforts to employ all its potential to stimulate young entrepreneurs and its hard work to develop their skills. The vision of King Abdullah Economic City is a distinct beginning and an important support for the business youth.

Mr. Fahd Al-Rasheed, Group CEO and Managing Director of the city, expressed his pride in Prince Andrew’s launch of small businesses platform, saying that "This move marks the start of a new approach that contributes to the development of our strategy of attracting large companies by enabling and incubating business youth". He also confirmed that this platform will enhance the economic status of the city to be a suitable environment for the collection of the best institutions concerned with small projects in Saudi Arabia and the United Kingdom, including the strategic partners such as Saudi Aramco, King Abdullah University of Science and Technology, Bader, and Qutoof, who participated in the event.

The Duke of York during his visit in the Economic City


RESIDENTIAL

GOLF COMMUNITYKAEC’s most luxurious communities:

Spectacular views and diverse international standard services


If you are on the search for a unique living experience, then the Golf community at the Al Murooj district in KAEC is your best choice. The Golf community is one of the finest and most unique life and investment experiences; one visit is enough to prove this impression and change it to a conviction.

With its strategic location at the heart of KAEC overlooking the 18 holes international caliber golf course, The Golf Community is one of the most important high end residential areas. The unique panoramic view of the golf course creates a view closer to an artistic painting where the golden sands embrace green planes.

The Golf Community 2 consists of 147 luxury villas spreading over an area of 197,215m2, overlooking the golf course and close to the Golf Club and Academy, the Royal Greens.

The Golf Community 3 comes with 234 land plots with an average plot area of 776m2 overlooking the international golf course, Royal Green, and the entertainment areas that belongs to it.

Looking beyond the mere esthetics of the place, the most important characteristic which is attracting the investors lay in the international standard infrastructure which has been designed to serve the residents. The infrastructure network includes,

rain water drainage, water network, electricity network, and phone and internet connection; in addition, the maintenance and security services which act as an extra measure to the home security systems that offers the neighborhood and its residents privacy and safety.

The facilities don’t stop at the moment of sale; however, it goes beyond that to meet the clients’ distinct tastes. A long and substantial list of design options inspired by Spanish and Andalusian architectural heritage for the Golf community plots in Al Murooj district are offered for free.


The housing units were designed accurately by a professional team of architects and interior designers to maintain a unique style which would satisfy all the family luxury needs. The Al Murooj neighborhood is characterized by being a gated community and its location next to the gardens and greenery; it is also very close to Esmeralda sports complex, the golf course, the social club, and The World Academy, the City’s first school; all that, in addition to its proximity to the shopping malls and health care centers.

Adjacent to the Golf community, in Al Murooj district, is the most prestigious beach community of King Abdullah Economic City. It has an area of 900,000 m2 and stretches along the length of the charming Red Sea coast.

Al Manazel Community, includes 1000 villas and residential units in an area of 600,000 m2. It is adjacent to Al Murooj neighborhood and The World Academy. Its plots are set apart by and has its own private entrances, in addition it is considered one of the most luxurious areas in the Economic City. The community is characterized by its wide network of roads, and its unique location next to the green gardens, the sports complex, and the golf course near to the Red Sea beach, in addition to the shopping mall and the wellness and health care center.

Esmeralda Sports Complex is one of the recreational and health centers located at the heart of the Golf Community. It provides over 50,000m2 of sport and entertainment both indoors and outdoors. Its services are offered to everyone including the usage of swimming pools, tennis courts, football facilities, climbing wall, gym, bowling, and the restaurant and coffee shop for relaxation and spending fun time.

Esmeralda Sports Complex

Golf Community in Al Murooj district



EMPLOYEE IN KAEC

"I AM VERY PROUD TO BE A MEMBER OF THE WORLD ACADEMY"

What is one aspect of teaching at The World Academy (TWA) that sets it apart from your prior teaching experiences? I can honestly say that in all of my prior teaching experiences I have never met a student body that is so happy and proud to be part of a school and so eager to learn. The students have formed a true connection with each other and the teachers, and the school spirit is very high.

All of the hallways are decorated with amazing pieces of student work. Students have presented amazing projects in the school science fair. TWA students are also participating in and winning games in sports tournaments. There is a real sense of community at TWA and I am happy and proud to be part of it.

Can you tell us a little about TWA education?TWA is following the American curriculum standards leading to the equivalent of an American high school diploma. The teaching faculty come from all over the world and have years of combined international experience. The students therefore get the best possible education with the basis of a strong, established curriculum supplemented by the knowledge and expertise the teachers bring from other curriculums around the world.

The faculty and administration are dedicated to offering the students the greatest opportunities for learning possible. Teachers are not afraid to call upon resources and ideas developed through inquiry based learning, the IB program, Montessori, Common Core, etc. The professional staff at TWA excel at adapting the available resources, modifying and enhancing the program in order to not only meet the goals laid out by the curriculum standards but to meet the educational and developmental needs of every student.

Why, in your opinion should someone choose The World Academy? What makes it different?

As a small but growing school the students and teachers have become a strong community. The teachers are able to not only get to know the students in their class, but to get to know most of the students in the school. The students and teachers support, care for, and respect each other.

The dedication to learning from both the teachers and students is clearly evident when you speak with the students. I have witnessed students arrive in September with very little English, and now, a very short 6 months later be able to hold a conversation. The teachers have set high expectations for the students and the

The dedication to learning from both the teachers and students is clearly evident when you speak with the students.

• Name: Kevin Hudson• Education: Post Graduate

Certificate in Education – Sunderland University, UK

• Joining Date: August 2014• Professional Experience: • 5 Years teaching computer science

at the University College of the Cayman islands (UCCI); 2 years teaching math, statistics, and computers at College Mother House; 1 year teaching English as a second language in Japan, 13 years as a scuba diving instructor.

• Job Title: Elementary Math Curriculum Coordinator and Teacher.

• Job Summary: Teaching math curriculum to students in all grade levels, which currently includes teaching grade 7 ,6 ,5, and 8. Review and development of the elementary math program to ensure teachers are following established standards, and that students are progressing through appropriate levels.

Kevin Hudson


students are rising to the challenge. TWA students have even recently made it the top 16 finalists in the Reader’s Cup challenge in Dubai. It is clear that the students are truly committed to their education, and the teachers are going above and beyond to make sure they are given the best opportunities.

The World Academy offers a variety of facilities for its students including a state of the art library, an e-library and art suites, can you tell us a little about this?I am very excited about the facilities at TWA and the opportunities they present for enhancing teaching. The library has a constantly increasing selection of books and with the addition of the e-library, the students have an almost unlimited amount of knowledge at their fingertips.

The art suite is used for traditional art related classes and the students produce beautiful pieces of work which are proudly displayed throughout the school. But the students are not limited in their use of the facilities and the art suite is also used to create projects for other subjects such as English, Social Studies, and Arabic. Recently I used the art suite to supplement a creative project for my students in teaching geometry and measurement in Math.

The Audio suite is a fantastic set of rooms with its own recording and broadcast studio, and connected to our very own theatre. Students are encouraged to make use of the rooms for sound recording, video editing, and development of their talents. TWA students have their own student film making club, as well as a broadcasting club. Soon we will even be producing our own student run radio programs for broadcast into the local community.

I am also very excited for the upcoming opening of the new digital technologies lab with its various state of the art machines and 3D printers. It will provide TWA students with a unique opportunity to develop skills and practical application techniques which will enhance their educational journey.

The facilities at TWA are amazing and it is wonderful to look at the school and see so much available to the students. But without the support of the teachers and the administration it would just be a nice building with some nice things inside. It is their strong sense of community, their passion for education, and their pride in the school that are the true reasons the facilities can be considered world class.

How would you describe life in KAEC?Relaxed, quiet and very exciting. The city is growing and new facilities are opening all the time. There are always community events being run, and people are very friendly. It doesn’t have the stresses of traffic or a long commute, and it’s beach front living along the beautiful Red Sea. What more could you ask for?

Kevin Hudson in one of his classes

Outside View of The World Academy building


It is obvious that you have a love for travelling; can you tell us a little about this? Not only have you travelled extensively, you have also been a scuba diving instructor and have worked in the field of IT, why did you ultimately choose to teach?

Although my mother was a teacher I did not grow up with the desire to follow in her footsteps. I tried various jobs, but it was not until a work opportunity arose teaching English as a second language in Japan that I would first be introduced to the wonderful world of teaching. When I returned from Japan I had an opportunity to teach math and statistics at one of the oldest and most respected all female colleges in Canada where I taught for 2 years.

My love for travel soon led me to leave again and travel around the world for 3 years on board ships with an international cruise line. I took up scuba diving and even became a scuba diving instructor in the cold North Seas of England. When I finally returned to Canada I held a prestigious position in a logistics and distribution company but something still felt missing.

It was scuba diving that inspired my next move to the Cayman Islands, and it was my IT skills that enabled me to secure a job at the university there. I was given the opportunity to teach a class in digital literacy as part of a community outreach program and I finally realized what was missing. I realized that what I truly loved and had a passion for was teaching. I went on to become the senior applications instructor at the university, teaching Information Technology courses there for 5 years.

When I first moved to Saudi Arabia I took a position in IT but it did not fulfill me. When a position became available at The World Academy, I jumped at the chance. I am very excited to be part of a developing school, and to be in KAEC at the beginning stages of such an ambitious project. I feel that I can use my experiences and passion to help guide my students to face new challenges and reach new heights. I love the excitement for learning I see every day in the eager young faces and I am looking forward to guiding my students towards a bright future.

Kevin Hudson in the library of The World Academy

A student participating in class


KAEC TALENTS

Sponsored by:

KAEC TALENTS


“We want to show the world that our students can compete with the best!”

They came in First Place out of all the Saudi Arabian teams, and placed fourth overall – making us very proud!The competition, which is in both Arabic and English, features groups of students reading selected books and then answering questions about them. The goal of the international competition is to promote character building and teamwork, and provides a challenging contest for students who are more talented at academics than sport. One team was composed of students age 8 through 12, and the other team age 12 through 16. Both teams performed like superstars! The students started preparing for the event back in November, holding weekly practices to build up their reading comprehension skills. During the contest itself, they were asked 10 questions about each of the books. They were able to work together as a team to provide the correct answers. All students worked hard together in order to show off just how dedicated they are to their school. Rachel Almaliki, the English teacher and librarian who organized the trip said, “I feel this experience gave students the opportunity to take part in an international competition which they would normally not have access to, it opened their eyes to different genres of books and as well gave them the opportunity to experience Dubai.”

Mrs. Almaliki went on to say, “for the school I think this showed other schools what we are capable of despite being a small school, as well as showing other schools internationally what The World Academy in King Abdullah Economic City is capable of achieving when they are given the opportunity.” This was the first international trip our students have ever been taken, and we hope it is a sign of more to come. “We want to show the world that our students can compete with the best!” said Vice Principal Ken Carmichael who also chaperoned the trip. And, if the trophies that these students displayed to their fellow students are any indication, there is no doubt that this is a wonderful beginning to many more international competitions that TWA students will compete and excel.

Two groups of students from our school recently traveled to the Chevron Reader's Cup in Dubai, and represented our school and our country outstandingly well

OUR STUDENTS ARE THE BEST READERS IN SAUDI ARABIA,

AND FOURTH-BEST IN THE MIDDLE EAST!

The World Academy Students during the competition

KAEC TALENTS


In the city of the future, the future is fitness for local students who took place with their teachers in the Fun Run! The fun run through the desert by the Red Sea was a fun and healthy activity for everyone involved.They were able to run through beautiful palm trees and by a soon to be world-class golf course. The point of the Fun Run was to create an exciting and enjoyable after school activity that will also teach students to respect physical fitness and stay active. A total of 79 students and 5 of their teachers took place in the three kilometer run. The rest of the staff supported by manning water stations, safety positions and cheering sections.

“We are really excited that over ¼ of the students body decided to stretch their legs and build up their bodies while having fun in this optional event,” Said Ken Carmichael. “The fact that their teachers got involved sent a powerful message that running is fun and positive for everyone.”It just goes to show that with a little bit of enthusiasm, everyone can win. The students and teachers reported that it wasn’t too hot, the sky was bright blue, and that it was fun to come together and run through the beauty of the city of the future.

“When you make fitness fun, everyone wants to get involved,” said Principal William Fraser. “It gies to show that can inspire students to get fir and have a great time. That’s why it’s called the Fun Run!”

“Reading is fun,” said Will Fraser, the principal of The World Academy. “And, we want our students to become voracious readers because we know that students that love reading become lifelong learners.”

The World Academy wants all students not only to read more but to love reading. At the beginning of the school year, the school had a contest for students to showcase places they read. This photo montage really does go to show that reading can take place in the most amazing and unique locations.

Research shows that children who read more not only score higher on reading comprehension tests but also score better on standardized tests and gain a better understanding of different cultures.

The World Academy English Language Arts Department believes that reading is the key to academic success. As you can see by these photos, these students are definitely headed in the right direction!

KAEC STUDENT FUN RUN

A SMASHING SUCCESS! CAUGHT READING!

The marathon created an exciting and enjoyable after school activity The school had a contest for students to showcase places they read


INVESTOR’S VOICE

SHEIKH AIDROOS HASSAN OMAR ALESAYI:King Abdullah Economic City provides many

services and advantages for investors

We have future plans in the city and there many new projects that will be established here

Sheikh Aidroos Hassan Omar Alesayi is one of the founders and owners of Omar Alesayi Company which is one of the biggest national Saudi companies. He fills the position of the vice president of the board and managing director for this company in addition to the following positions

• President of Al Fursan Global Industrial Complex which produces different kinds of ceramic in KAEC.

• Managing director of The Motor Vehicle Periodic Inspection (MVPI).

• Member of the board of directors of the Mitsubishi Electric Saudi Ltd. (MELSA).

• Member of the board of directors of United Carton Industries Company (UCIC).

• Member of the board of directors of Al Tawfiq Company for Plastic and Woven Sacks ind. Ltd.

• Chairman of the board of the KSA Union Pipes Industry in KAEC.

• Chairman of the board of the Global Al Makarem Complex which produces poly-ethylene and poly-propylene pipes in KAEC.

• On a personal level, Sheikh Aidroos Alesayi owns the General Construction Company, which was established in 1982.

Al Fursan Global Industrial Complex is relatively a new company, tell us about it.

Al Fursan Global Industrial Complex is a result of great cooperation between a group of Saudi and non-Saudi investors. Their aspirations met to create the best complex in the world; the complex uses the latest modern technology in the field of ceramic, tile production in all its kinds and variations and in the field of sanitary ware and all what is related to this industry of other products. In later stages, the company will construct factories to produce complimentary materials specialized for this industry like an adhesives factory.

What are the reasons which encouraged you to invest in KAEC?

Setting up this complex at King Abdullah Economic City is a result for all the facilities and incentives the City provide to investors in major industries like our complex. Those incentives include a lot of the City’s unique characteristics starting with its strategic location, and the flexible services it offers to the investors which presents a key element that attracted us to set up the complex in the City.

In your opinion, what are the qualifications that KAEC has which make it a key element in developing the industry sector in the Kingdom?

KAEC is characterized by a strategic location at Red Sea coast which is in the midst of the international sea line connections between Europe, Africa and Asia, in addition to the connection of the City interiorly by a road and train network that connects all the Kingdom regions together. It is also uniquely close to the two Holy cities, Mecca and Al Medina. The city is characterized by being connected to King Abdullah Port, an internal transport system, and a modern fiber optics network. Thus, the city provides the perfect environment for living and work.

Finally, the presence of Emaar Company at the Economic City and what it offers in great infrastructure is an additional characteristic.

What are your plans for the human resources department (training and employment of Saudi skills)?

We have made a future plan for all these departments:

Concerning the training department: We have developed a specialized training center set in different factories equipped with all training methods and laboratories. That is to provide a specialized and necessary training for the workers in the complex especially Saudis in the different sections design, operation, production, supervision, inspection, marketing and sales etc.


Concerning the human resources department: To ease the employment process in the City, we have developed many administrational, residential, and specialized buildings for the restaurant, masjed, and the entertainment center. That is an addition to the development of plants for electricity, gas, fuel for production, water both for regular use and industrial use, a road network within the complex, and that is to provide a stable complete environment for a safe working atmosphere which all workers can contribute with what they have in knowledge, skills, and creativity.Concerning the Saudi skills: We have made complete specialized programs related to the issue of "saudization" and that came as a response to the request of the decision makers. The complex has started executing these programs and will keep them going till we reach the Saudi quota requested.

What is the difference between having your company present in KAEC and any place else?

King Abdullah Economic City provides many services and advantages in addition to the existing infrastructure which will reflect positively on the operational and logistic expenses for Al Fursan Global Industrial Complex. This gives the city an edge over any other place the complex could be build in.

What are the future plans that the company will adopt to be on an international level and compete locally and internationally?

We are depending on several factors such as: The complex has a specialized team of technical staff with many years long experience ranging between 20 to 30 years. Our specialists and supervisors have visited most if not all the world’s factories in this field to observe and get to know what the technology has got to, which qualified us to be on top of this complex. It was implemented on the latest model using best equipment and production machinery from internationally renowned factories in this field, we have also used to our great and specialized expertise to achieve the best productivity in this area.The complex houses a collection of factories, including a ceramics, porcelain, and sanitary ware factory. Thankfully, those three factories are completed and are at the test production to fulfill governmental project and local market demand with products that have high quality and specifications.The Group is currently completing special arrangements establish a mixers and faucets factory, as well as tableware factory, and these two factories are considered (mixers and faucets factory and the tableware factory) one of their kind in the Kingdom, which will hopefully enhance the reputation of the Kingdom in this field, particularly when a part of these products will be exported abroad.

Do you have any intension to expand your business inside the KAEC?

Yes, we have future plans in the city and there are many new projects that will be established here. From our side, we will be working to encourage investment and create industrial projects within King Abdullah Economic City.

Sheikh Aidroos at his office in Jeddah


KAEC LAUNCHES "THE YOUNG FAN" EVENT ON TWITTER

Bay La Sun Hotel & Marina offers a free stay for winners:

The KAEC twitter account followers were surprised with a sports event which was launched few hours before the Saudi Crown final match between Al Hilal and Al Ahli that was held in the capital, Al Riyadh, under the gracious patronage of HRH Crown Prince Muqrin Bin Abdulaziz. KAEC's account addressed both team fans before the game: "Share with us a photo of your Al Ahli or Al Hilal child fan with the hashtag #KAEC for a chance to win a free night stay at Bay La Sun Hotel".

This step came after the big interaction the City's account is having and because it is one of the most important platforms the City has to interact and communicate with its residents of and anyone that wants to learn more about it.

In this context, Mr. Fahd Hamidaddin Chief Marketing Director in the Economic City says: "This step comes out of the City's constant care, and its motto "Heading Forward", to develop mediums and ways of communication with the society. After the completion for the Economic City's infrastructure and our success in attracting a number of investors and international and national companies in addition to launching of the many housing solutions for the many social classes, it is now vital for us to develop and activate a number of interactive programs. The Young Fan event is to be one of the very first events of this kind and will be followed by many diverse events that suit every member of our society.

EFFECTIVE ATTENDANCE TO THE ECONOMIC CITY PROMOTED VIA SOCIAL NETWORKING WEBSITES: More than 20 Thousand signups in 12 hours at Career Day

The "Career Day", which was held in KAEC, collected more than 20 thousand signups in the first 12 hours of launching the event only. This reflects the very effective input which the internet and social media websites have and promotes the City's strong presence. KAEC has offered more than 1000 job opportunities at the Career Day event which was held over the span of three days, the attendance registration and signing up was held exclusively online to measure the City's presence as an important national symbol online. The City's authorities, the Human Resources cabinet, and 25 companies from different sectors and industries that are working in the Economic City were present and participating in that event.

THE CITY'S INTRODUCTORY VIDEO CROSSES THE 1/4 OF A MILLION VIEWS THRESHOLD IN A SHORT TIME

To reflect its effective presence on social media and internet platforms, most important of which is YouTube, the KAEC Introductory Video collected more than quarter of a million views and a number of comments from the visitors that interacted with the 9 minute video. The video was designed with high standards at the level of script, visual and audio effects which encouraged some to comment: "Powerful work and promising city".

SOCIAL MEDIA


#KAEC - King Abdullah Economic City 2015


KAEC ONLINE

THE INTERNATIONAL ARTIST SALVADOR DALI'S GALLERY AND THE COLORS OF SAUDI ARABIA EXHIBITION FOR PROFESSIONAL PHOTOGRAPHY FIRE UP THE SOCIAL MEDIA

The exclusive online registry contributed to increase the digital presence.

Two Spectacular Exhibitions were hosted in KAEC, an international art gallery represented by Salvador Dali's paintings and the Colors of Saudi Arabia exhibition for professional photography, which was organized by the Saudi Commission for Tourism and Antiquities. Both exhibitions witnessed great interaction by the visitors attending the event after registering exclusively online and through KAEC's social media websites. This attendance enriched the event and reflected the strong bond the Economic City has with its followers on the social media.

"DO YOU LOVE PHOTOGRAPHY?" CAMPAIGN TO ATTRACT LOCAL TALENTS OVER INSTAGRAM

It came as a nice surprise to many of the KAEC Instagram account followers which are over 150 thousand people, the special declaration for the search for local talents in the field of photography through a beauty shot of the beach with a "King Abdullah Economic City is looking for local photography talents" caption. A great response came from both genders and a big number of questions enquiring about the job requirements and conditions filled the social media. A number of followers informed their friends through the "mention" option which helped spread the word about the advert on the platform.


CAPTURE THE BEAUTY OF KAEC

Moving ﻲﻀﻤﻧ Forward ًﺎﻣﺪﻗhuna.kaec.net/download/issue5_en.pdf · in Petro Rabigh...

Documents

Transcript of Moving ﻲﻀﻤﻧ Forward ًﺎﻣﺪﻗhuna.kaec.net/download/issue5_en.pdf · in Petro Rabigh...