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CAN MOVIES HELP PROMOTE TOURISM? Imprimir 

Susan Hill 

Films can influencewhere you go on

holiday.

Click on PLAY to listen to the audio file.

Pulsa en REPRODUCIR para escuchar.

Countries around the world have a new way to lure tourists to their shores. The

tourist industry has found that visitors are inspired by films they have seen when

choosing where to go on holiday.

One country that is certain of the effect of films on tourism is Australia. The Tourist

Office of Queensland say that Crocodile Dundee, starring Paul Hogan, made Australia

the popular destination it is today. In the three years after Crocodile Dundee wasreleased, visitor numbers doubled. Many of the new tourists came from the US.

 ‘They were fascinated that such a place could exist,’ says an Australian tourist official.

Scotland's Tourist board are convinced that two films released in 1995, Rob Roy and

Braveheart , helped increase the number of visitors. In research undertaken the

following year, they discovered that one in every five tourists in Scotland said that

one of these films had made them want to go there. ‘You get Liam Neeson running

around in a kilt and suddenly tartan is the in thing,’ says Morag McAteer, a Scottish

hotelier.

But what makes people want to visit the place where a movie was filmed? In many

cases the reason is that the film makes audiences aware of  the existence of a

place. When the James Bond movie The Man With The Golden Gun was filmed in

Phuket, Thailand most Westerners had never heard of it. Today it is a major

destination.

Leonardo di Caprio's film The Beach has boosted tourism in another part of Thailand.

The film is about the discovery of the most idyllic beach in the world. As a result the

Thai authorities are facing a tourist boom in the film's location, Koh Phi Phi.

Some people are influenced by a movie's mood as much as its location, especially if 

it is a romance. Romantic couples are seen more often at the top of the Empire State

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building whenever Sleepless in Seattle is screened in the US. Four Weddings and a

Funeral has ensured that ‘The Crown’ hotel in Amersham has been busy ever since

the movie was first shown. In fact the bedroom where the characters played by

Hugh Grant and Andie McDowell spend their first night together is booked for years

ahead. ‘We've lost count of the number of  marriage proposals that have been

made there,’ say the hotel management.

It is not just the tourist boards who are happy with the influence of films on a

destination. Residents of a rather run-down area of London have seen house prices

almost double thanks to Julia Robert's romance with Hugh Grant in Notting Hill . Film

stars, such as Madonna, who had previously thought of Notting Hill as a good place for

a party, have now bought property there. Perhaps they hope to revive

their romances.

Source: Source: New English Digest

GLOSSARYto lure: to persuade someone to dosomething (de persuadir)has found: has spotted (ha detectado)released: prepared for public distribution(estrenada)doubled: duplicated, increased twofold (seduplicaron)helped increase: helped become bigger (ayudaron a incrementar)undertaken: carried out, accomplished(llevada a cabo, realizada)one in every five: 20 per cent of (uno decada cinco)kilt: a knee-length pleated skirt worn byScottishmen (pollera escocesa)tartan: plaid, a cloth having a crisscrossdesign (tartán, tela escocesa a cuadros)the "in thing: the fashion (la moda)makes audiences aware of : updatesaudiences about (informa y actualiza al  público)most Westerners: the majority of theinhabitants living in the Western areas of theworld (la mayoría de los occidentales)

a major destination: one of the most importanttouristic areas (uno de los destinos turísticos máscodiciados)boosted: increased (incrementado)facing a tourist boom: dealing with a suddenstate of economic prosperity (enfrentando unimpactante incremento turístico)movie's mood: a film's climate (el clima de una pelicula)screened: projected onto a movie screen(proyectada)busy: crowded, full of tourists (repleto de gente)first shown: screened for the first time(proyectado por primera vez)booked for years ahead: reserved for futureyears (reservado por adelantado para los próximos años)marriage proposals: offers of marriage(propuestas matrimoniales)tourist boards: tourist offices (las oficinas deturismo)run-down area: worn and broken area (zonavenida a menos)bought: acquired, purchased (adquirido,comprado)

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