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Movies & TV Goes Social How film and television studios use social media in their marketing efforts Created & Presented by Marian Thomas for Stradella Road
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Transcript of Moviesand tv social_marianthomas (nxpowerlite)
Movies & TV Goes Social
How film and television studios use social media in their marketing efforts
Created & Presented by Marian Thomas for Stradella
Road
Agenda
1. Social media & entertainment
2. How do entertainment companies use
social
3. Social media sites and examples
4. Editorial partners
5. Metrics that matter
6. Social media checklist
Social Media & Entertainment
How do you entertainment companies
use social media
PhotosVideo: Trailers
& ClipsContests &
Sweeps
Location Based Loyalty
Programs
Offline Events (flash mobs,
screenings, etc)
Premiere Coverage
Showtimes and Tickets
Tune in Messaging
Polls Games and
Apps
Social sites for today’s discussion
• Facebook #1 social site
• Twitter information network
• Youtube social video sharing
• GooglePlus multilingual social, skews male
• Foursquare location based social for mobile
• Reddit social news, skews male
• Quora information network/Q&A site
• Pinterest virtual pinboard, skews female
• Instagram photo sharing social for mobile
• Tumbler microblogging social
• #1 social networking site
• Social advocacy at scale
• 900M active users worldwide
• 50%+ users access from mobile device
Facebook Glossary• Like Clicking Like is a way to give positive
feedback and connect with things you care about.
• News feed/Feeds Your news feed is the ongoing list of updates on your home page that shows you what's new with the friends and pages you follow.
• Notifications Notifications are email, onsite, or mobile updates about activity on Facebook.
• Page Pages allow businesses, brands, and celebrities to connect with people on Facebook. Admins can post information and news feed updates to people who like. TV shows and Movies have their own pages.
Facebook Glossary: Continued
• Subscribe Subscribe is a way to hear from people you’re interested in, even if you’re not friends. The Subscribe button is also a way to fine-tune your news feed to…
• Tagging A tag links a person, page, or place to something you post, like a status update or a photo. For example, you can tag a photo to say who’s in the photo or…
• Timeline/Profile Your timeline is your collection of the photos, stories, and experiences that tell your story. Your profile (timeline) is a complete picture of yourself on Facebook.
• Wall Your Wall is the space on your profile where you and friends can post and share
Movies on Facebook
Posts from
production
Various types of posts Photos
Video: Trailers & Clips
Contests & Sweeps
Location Based Loyalty Programs
Offline Events (flash mobs, screenings, etc)
Premiere Coverage
Showtimes and Tickets
Tune in Messaging
Polls
Games and Apps
Various types of posts
TV Shows on Facebook
Posts from
production
Various types of posts
Various types of posts
Not just the “likes” and the “posts” on
the fan page…it’s also about the
“feeds”
Facebook: Top Films and Shows with
“Likes”
Shows 2012“Likes” on Facebook
Films 2012“Likes” on Facebook
2.1M
3.2M
3.8M
4.6M
5.5M
7.3M
9.6M
10.6M
12.2M
12.6M
16.4M
22.8M
28.5M
0 10,000,000 20,000,000 30,000,000
Mad Men
Breaking Bad
Game of Thrones
Mentalist
X-Factor
So You Think You Can Dance
American Idol
True Blood
Gossip Girl
Criminal Minds
NCIS
Big Bang Theory
Two and a Half Men
307K
862K
1.2M
1.5M
1.7M
1.8M
1.9M
2M
2.9M
3.1M
4.6M
6.8M
34.8M
0 10,000,000 20,000,000 30,000,000 40,000,000
Total Recall
21 Jump Street
Snow White and the Huntsmen
Think like a man
The Dark Knight Rises
Dr. Seuss Lorax
The Vow
MIB3
Madagascar 3
TED
The Amazing Spiderman
The Hunger Games
Twilight Saga
• An information network
• Each Tweet is 140
characters long
• 340 Million Tweets daily
• 140,000,000+ active
users
Twitter Glossary
Twitter users have developed short-form syntax to make the most of 140 characters. Here are the fundamentals.
• Mention: Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!”
• Retweet: When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.
• Message: If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?”
• Hashtag: Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
Movies on Twitter
Movie Tweets
Movie Tweets
TV Shows on Twitter
TV Shows on Twitter
TV Show Tweets
TV Show Tweets
Twitter Followers for Movies & TV
Shows
33K
48K
53K
58K
426K
591K
990K
0 200,000 400,000 600,000 800,0001,000,0001,200,000
Hobbit
The Vow
Think Like a Man
Step Up
TED
Hunger Games
Twilight Saga
282K
429K
470K
600K
638K
784K
1.6M
0 500,000 1,000,000 1,500,000 2,000,000
Glee Project
Game of Thrones
True Blood
The Voice
American Idol
Big Bang Theory
Gossip Girl
Shows 2012“Followers” on Twitter
Films 2012“Followers” on Twitter
YouTube
• Social video-sharing website
• Reaches 130M in the U.S.
• 44% of YouTube’s users are aged between 12 and 34
• Videos– 3B+ hours of video watched
monthly
– 829K+ videos uploaded daily
– 100M social action weekly
– 50% of videos rated or include comments
• Traffic from mobile tripled in 2011
Movies & TV Shows on YouTube
Google Plus
• Multilingual social networking
• Reaches 26M+ a month
• 4th largest social networking site
• 67% of Google+ users are male
Google Plus
FourSquare
• location-based social networking website for mobile (geo-local)
• Tag line: Keep up with friends. Discover new places. Get deals and discounts
• 20M+ worldwide
• 2.5B+ check-ins, with millions more every day
• 1M+ businesses using the Merchant Platform
Using Local with FourSquare*
These programs are paid
• Social news
• Reddit doesn't tell its
users what to care
about
• Reaches 6M+
monthly
• Skews heavy male
Reaching Males in Social
Environment
Quora
• information network/question and answer site
• fast growing but reach is still small
• Great for complex stories and characters
Answering Questions & Expanding
Audience Interest
• Pinterest is a Virtual Pinboard
• Reaches over 12M+ users
• Skews more female
• 97% of the site’s Facebook “likes” are by females
• It is the fastest site in history to break through the 10 million unique visitor mark
Reaching Women with Pinterest
Reaching Women with Pinterest
• Social photo sharing program and app
• Tagline: Fast beautiful photo sharing
• 30M registered users in the 18 months since it launched
• 1 billion+ photos uploaded
• 5 million+ photos per day
• 575 likes per second
Movies & TV Shows on Instagram
Feeds from Instagram
Tumblr
• Microblogging social platform
• 68 Million Blogs
• 30 Billion posts
• Reaches 26M monthly More than photos and videos and limited text….
Deeper Content with Tumbler Blogs
Deeper Content with Tumbler Blogs
Get Glue
• entertainment-based social networking for mobile
• It’s the most popular TV app with over 2 million downloads
• It encourages fans to “check in” and let friends know what they are watching
• Provides a forum for discussing shows
Editorial partners are social too!
Facebook & Twitter Feeds from
Publishers
What are the metrics that matter?
1. How many people are you reaching?
2. How much has the audience growth over a
period of time?
3. Who is the audience?
4. What actions or content are most
appealing?
5. What are people saying?
What are the metrics that matter?Users/Reac
hShares
Activity
Views
(video)
Interest Comments
High Level Report Examples: Facebook & Twitter
Report Example: Trailer Views
Social Media ChecklistSocial Media Sites
Facebook - #1 social site
Twitter - information network
YouTube - social video sharing
GooglePlus - multilingual social, skews male
Foursquare- location based social for mobile
Reddit- social news, skews male
Quora- information network/Q&A site
Pinterest- virtual pinboard, skews female
Instagram- photo sharing social for mobile
Tumbler - microblogging social
Editorial Partners
PORTALS (Yahoo! Movies& TV, MSN Movies & TV, AOL Moviefone & HuffPost, Rotten Tomatoes and Fandango
ENTERTAINMENT (EW, E! Online, NYTimes, LA Times, MTV, The A.V. Club (For TV), TVGuide.com, and Zap2It (TV)
GENRE (IGN, SlashFilm, Ain’t It Cool News, Machinima, Newsarama and Wired
Social Media Best Practices
Be authentic. Don’t be pushy.
Post relevant content. Know your audience.
Post regularly but don’t over post
Provide measureable goals. Monitor WOM
Get proper support for your content
Allow for feedback
Don’t get hung up on one idea or way of doing things
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CA 90077
t: (424) 832 3976
@StradellaRoad
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