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" Movies First "

MOVIES MASTI MAGIC

Presentation By:PGP/SS/07-09/B

Deepti AbhinayaPratik DineshMunmun Susann

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HISTORY (Once Upon a Time)March 1974, PEPL Started with single screen cinema hall.

1990, A set back to businesses of Cinema Halls.

Renovation of Priya Theatre (PEPL) at a cost of Rs. 4 Million.

April 1995, PEPL Joint Venture with Village Roadshow Ltd.(VRL), forming PVRL (Priya Village Roadshow Ltd.)

Inscription of PVR Movies First Logo.

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PROGRESS (As the Time.)movesJune 1997, PVRAnupam Indias First Multiplex.

2003 04, Grand Opening of 7 Screen Multiplex.

Largest Multiplex with 11 Screens in Bangalore 2006.

Launch of PVR Cinemas, Hyderabad 2006.

13 Cities, 82 Screens The Growing Chain Nation wide.

Joint Venture with K Sera Sera & Factory The first of its

kind.

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LUXU

RY & TECHNOLOGY

( , & )Sit back Relax Enjoy

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The Magic of3 way Surround Sound - Real Life Sound

Effects.

Xenon Technology - The way forState ofArt Projection

Unobstructed Viewing - Hurdle Less Viewing

Convenience to Comfort, Generous Legroom to Flexibility

- All in one Seat.

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AWARDS AND RECOGNITIONS

(The Desire Never Ends)

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Highest Box Office Collections in INDIA for5Consecutive Yrs.

The Theatre WorldNewsmaker of the Year Award for 2003.

Retailer of the Year- 2005

Franchise Award - 2005

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MARKETING

The Style

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Indian Cinema Viewing -Redefined Exceptionally

..Food Joints, Games, Shopping -

All this & More to please its Target Audience.

Shoppers to Movie Watchers -

Attracting the Crowd with Enticing Movie Posters & Banners

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STRATEGIES(To be a Leader)

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First to Introduce the Concept ofMultiplexes in INDIAFirst Movers Advantage

Joint Venture withForeign Company for its Multiplex Business

Technological Benefit

Efficient Implication ofOnline &Mobile based Booking

Reengineering Approach

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First ever acceptance ofCredit Cards forMovie TicketsMoving with Era

Only Loyalty Program forMovie Buffs

Retaining Customers

Monthly Magazines forLatest Movie Updates

- Bridging the Comm. Gap

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FUTUREEXPANSIONS

(A Step Ahead)

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Location City No. of Screens

SeatingCapacity

Expected

Flamez Mall Ludhiana 4 1000 2007

Select cityMall

Delhi 6 1269 2007

Ampa Mall Chennai 7 1600 2007

PhoenixMalls

Mumbai 7 2050 2007

Oberoi Mall Mumbai 8 2200 2007Shivaji Park Delhi 6 1500 2007

Silver Arc Ludhiana 3 1000 2008

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COMPETITION(The Motivating Factor)

V

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Entry ofNew Players since 2001

Major Competitors

INOX 28 Screens

ADLABS 24 Screens

FAME 17 Screens

FUN CINEMA 17 Screens

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NATIONAL MARKET SHARE(MULTIPLEX)

22%

14%

11%9%9%

35%

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PVR PRASADSPREFERENCE 25 25

SEATING 32 18

TICKETS 27 23

PARKING 24 26

REFRESHMENTS 18 32

AMBIENCE 30 20

vTotal No. of Votes = 50 (IIPM/PGP/SS/07-09/ B & C)

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8%

7%

85%

PVRPRASADS

OTHERS

LOCAL MARKETSHARE

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ANALYSIS(Power Within)

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STRENGHTS

Film Distribution

First MoverAdvantage

Largest Multiplex Operator in India

WEAKNESSES

Increasing Competition

Lack ofCustomerFeedback for furtherImprovement ofServices

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OPPORTUNITIES

Growing Business

Film Distribution

Franchising

THREATSDistributors

Govt. Regulations

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FEEDBACK

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THANK YOU