Movers (Report)

Home Shifting Service

Fahad

Movers

Iqra University North Nazimabad Campus

Group Members:

Fahad Ur Rehman Khan

Ayaaz Sattar

Zohaib Irfan

Abdul Waheed

Asmaa Isfikhar

Submitted to: Sir Taha Bin Hasan

Movers

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Table of Content Interoduction ................................................................................................................................................ 1

Mission ...................................................................................................................................................... 2

Vision..................................................................................................................................................... 3

What is Movers ? .......................................................................................................................................... 4

Logo and design ............................................................................................................................................ 4

Reasons Movers are the best choice ........................................................................................................... 4

Security ..................................................................................................................................................... 5

Skilled labor ............................................................................................................................................... 5

Training ..................................................................................................................................................... 5

Management ............................................................................................................................................. 5

Costumer Care .......................................................................................................................................... 5

Policy ......................................................................................................................................................... 5

Charges ...................................................................................................................................................... 5

Customized Vehicles ................................................................................................................................. 5

Equipments ............................................................................................................................................... 5

What makes movers different? ................................................................................................................... 4

Movers shifting vs Local shifting ............................................................................................................... 5

Advertising strategies for movers ................................................................................................................ 4

Facebook ................................................................................................................................................... 5

Billboards .................................................................................................................................................. 5

Blogs .......................................................................................................................................................... 5

Twitter audience ....................................................................................................................................... 5

TVC............................................................................................................................................................. 5

Packages at movers ...................................................................................................................................... 4

Targeting ....................................................................................................................................................... 4

Feedback ....................................................................................................................................................... 4

Conclusion .................................................................................................................................................... 4

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“Introduction”

Movers, is a service which is designed to shift your goods in no time, effectively

and efficiently. Today, in Pakistan, we have every type of labor high paid, low

paid, but no one ever think and care about the security of that labor. We just pay

them the money we want, and let them bear the burden of our furniture and

heavy things which we cannot bear on our own. So, we came up with the idea of

starting a new service called “Movers” which has taken an initiative, and took the

labor and shifting work to an another level. We are launching our service which

supports every kind of security measures, diversity, and supervision.

Movers, is a service which has enabled a gateway to the labor which always in

seek of security and their motives to get better and better about what they are

doing. We have measured our goals, security and financing and making it

compare together to provide best service to our customers around the Pakistan.

Mission:Our mission is to give the proper security measure to our labors with

adequate wages and give them platforms, a secure platform, where they can earn

better than any other place. And moreover, our mission is to provide safe shifting

of their furniture or any other goods to their destination.

Vision:Our Vision is to be the first Home Shifting Service provider all over the

Pakistan. Not just be in leading but we believe in providing best service to our

customers as it is very secure, have a proper management about the task we have

assigned to and giving our customers a secure journey of their things to the

destination they want all the things to be.

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“What is Movers?”

As we have already said in the introduction above that Movers has come up with

the strategy which differentiates them from any other local service in a very

broad way of putting up security, labor and management together. Movers, is the

service which has already a leader in the market. How?Let me tell you. Up till now

there is no one is Pakistan who has suggested this idea before or there is no one

who actually stepped up for this idea of starting a service like it.

Actually, it is not that easy implementing the strategies which needs a huge

financial needs which let us meet our strategies which we have prepared for

building the pillars of our service. We have come up with the strategy which has a

great exposure of advertising our service all over the world or in Pakistan.

Applying, all our strategies in the way to provide the purest and the best service

to our customers while hiring a great number of staff members who are capable

of dealing with the customers needs calmly and mannerly, this is what our

management side is. Let’s come towards, our service which is directed to our

customers, our mission is to Our mission is to give the opportune security

measure to our labors with adequate wages and give them platforms, a secure

platform, where they can earn better than any other place. And moreover, our

mission is to provide safe shifting of their furniture or any other goods to their

destination.

Vision: Our Vision is to be the first Home Shifting Accommodation provider all

over the Pakistan. Not just be in leading but we believe in providing the best

accommodation to our customers as it is very secure, have a felicitous

management about the task we have assigned to and giving our customers a

secure journey of their things in the destination they update all the things to be.

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“Logo and Design”

As it is an assignment of marketing, having a logo and a meaning behind it is the

heart before we get into marketing. Movers, logo are designed to have a home in

the middle of me, which has a roof on it, it means, told a roof us the security wile

the boundaries of “O” determines the management of a specific task

“Reasons Movers is the best choice”

Before, availing any service, your customers will always be asking and anticipating

that what this service is giving them, so we have some sub headings which tells us

the reasons one should avail our services;

Security:

Movers provide security for the labor, and have all the security measures for

them, because everyone’s life is precious and no one wants to put someone’s life

in danger just for the sake of some extra money. No just labor, we also provide

security to the things which have been shifted by Movers with security assurance.

Skilled Labor:

Labor is very important for any kind of business, not just labor, but the ones who

know their work and knows how to do it. We have skilled labor who knows how

to use the equipments and how to perform tasks efficiently without creating any

kind of hindrance. Skilled Labor needs a specific training to do this task ethically,

but this layout is worth having for these kind of services.

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Training:

As we know that, Labors are very important for any kind of business, so, we

believe in training them for the tasks they are going to do. In training, we give

them the orientation of our work process and let them have an exposure of the

equipments we are using and how to get job done effectively with ann ethical

manner.

Management:

Management, is a must thing, having management in our service can help us in

having Checklist, wages schedule, cash and balance and the hours one labor is

working so that they can decide how much we have to reward them if one is

coming up with something positive. Having management involved in it (Not in

operational work, i.e. during shifting) is a good thing like management can

arrange the order taking and preparing the checklist of the things they uploaded

on the Movers truck to be shifted, and when they unload all those things so they

may get checked whether they missed a thing or not.

Customer care service:

Customer care at Movers has enabled that, before placing an order to shift your

things you must have to get an appointment for our slots, where we give you a

day of shifting. Then after shifting if you got any complaint you can ring us

anytime, and our customer care will reply you quickly. All these things can only be

done by placing the customer care department at movers.

Policy:

We also have a policy layout which a customer has to signed these terms before

placing a shifting order;

No complaints will be heard if you're shifting has successfully placed after

10 days.

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If you have any complaint you must call our service center in 10 days after

shifting is done.

The customer needs to place orders through customer care.

Our prices are fixed, there will be no bargaining.

Ifcustomers find anything which causes offense, is welcomed in our admin

offficeof Movers.

Charges:

Charges, are high if you compared to a local shifters who doesn’t have any kind of

security to your things, even not for themselves. So, charges might be high, but

your stuff will be in secure hand with Movers.

Customized Vehicles:

Having customized vehicles is the best way to have a recognition in the city or

even country, Movers has their own vehicles with movers logo printed on it. So,

that we can influence more people during giving service to our customers.

Equipments:

Equipments, for skilled labor are like a Man with an Aim, equipments saves a lot

of ours and yours time during shifting and allowing us to provide the most

efficient service we can give.

“What makes Movers different”

Movers vs local services Movers Local Services

Security Have all kinds of security to labor and to your stuff.

No security

Skilled Labor Labors are skilled and has training. So that, they will not cause damage to your things.

No skills, most labor are under aged. Which causes damages.

Management Having a proper check list of You upload things in their

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what is being uploaded and what is unloaded.

trucks but there is no guarantee whether it can be

found or not.

Customer Care Service Here to listen to your complaints, orders and

inquiries.

Once they deliver, they won't be back.

Policy Have a proper term for customers.

In this customer end fighting with labors.

Vehicles Have a recognition of best vehicles.

Overload their vehicles and put lives and stuff on a risk.

Equipments Have adequate equipments according to the needs.

Doesn’t even know about what equipments are.

“Advertising strategy for Movers”

Facebook:

Pakistan has 15 million of people, is on Facebook and actively checking it on an

everyday basis. Reaching out on Facebook is a great way to get in connection with

our new customers. Advertising and promoting a business on Facebook through a

Facebook page is a vital strategy to use, as it is less costly and effective. And you

can read a huge pool of people in no time.

Billboards:

Billboards, are the silent impact creators, placing billboards is the best strategy to

have a simple advertisement with our motto and website on it and a great

amount of people seeing it is the best thing you can get for your business. It really

increases sales, according to surveys and researches.

Newspaper Blogs:

This era is the era of Blogs and internet empowerment and reach, getting yourself

covered on blogs are a great thing to be in the lime light of the readers and search

engine as well, so that whenever you ask someone for shifting, they will prefer

you.

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Twitter Promote:

We have 5 million, of Pakistanis on twitter, so same as Facebook we can also

promote our tweets and website on it.

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TVC:

TVC is a must thing, after making our ad from an agency, we have to decide a

time, which is 8pm to 11pm when all the husbands are at home and can see our

ads, basically, in Pakistan, Man considered to be the decision makers, so it’s

important for them to see.

“Packages at Movers”

Silver:

Silver package is less cost than Gold package because in Silver package we cover

250 to 500 yards of the house to be shifted from one place to another.

Gold:

Gold package is high in cost as it is designed for 550 to 100 yards or for

apartments, as they have a lot of stuff in their houses and apartment need to be

collide stairs.

“Targeting”

The primary target market of Movers is High class (i.e. DHA, Clifton etc) who

actually can afford the price of moving their stuff and knows the value of our

existence. Apparently, people in lower areas are supposed to be not spending too

much just on shifting and they think their stuff can be moved by the local ones,

so, we can't change their thoughts! However, people in upper areas or the ones

who belongs to upper class, having the worth of their stuff that can safely be

moved on from one place to another, would be happy to take over their things to

us.

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“Feedback”

There will be SMS confirmation and customer must have to fill the feedback

before making payment for their order. It’s our service provider’s duty to have

this feedback thing done when it comes to payment so that we could improve

more on our services.

“Conclusion”

The first company to take this initiative.

Giving the proper security measure to our labors with adequate wages and

give them platforms, a secure platform, where they can earn better than

any other place.

We believe in providing best service to our customers as it is very secure,

have a proper management about the task we have assigned to and giving

our customers a secure journey of their things to the destination they want

all the things to be.

Combination of Security, skilled labor and management.

Effective advertisement.

Variety of packages.

Trained labors.

Targeting the upper class.

Feedback is mandatory.

Movers (Report)

Marketing

Transcript of Movers (Report)