Movemberoct162010
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Transcript of Movemberoct162010
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Movember: Since Way Back!
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Linking charitable donations to product purchases
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Targeted consumers identify with the organization being supported
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Targeted consumers identify with the organization being supported
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Targeted consumers identify with the organization being supported
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Targeted consumers identify with the organization being supported
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The iPod Phenom
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The iPod phenom
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Outright donations to a non-profit cause
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Combines the best features of public relations and sales promotionsGenerates goodwill and is effective in increasing sales
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Persuade customers to try new products and ideally continue to use them after the promotion
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SILENT DONATION
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CO- BRANDING