Movember: A Mo-Growing Social Media Infographic
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Transcript of Movember: A Mo-Growing Social Media Infographic
www.radian6.comCopyright © 2011 Radian6 Technologies
Each year, November transforms into Movember and brings with it the growth of moustaches (or Mo’s) on men’s faces around the world. The goal? Raise funds and awareness for men’s health, specifically male-related cancers. This infographic celebrates the Mo-growing effort by taking a look at the nearly one million Movember conversations.
Movember: A Mo-GrowingSocial Media Infographic
MoSista’s Vs. MoBro’sWomen played a role in this ‘stache-happy’ month. How many used social media?
*Based on those profiles that have self-identified as being Male or Female
937,817
That’s a lot of moustache talk!
MovemberConversations
Men and women shouted “MoSistas” and “MoBros” from the social media rooftops!
1,918MoSista
17,999MoBro
Terms that increased in conversation in November
“getting checked”“make an appointment”“see a doctor”
DONATENOW!
@movemberOfficial Movember US Twitter handle
@movembercaOfficial Movember Canada Twitter handle
@movemberuk Official Movember UK Twitter handle
@movemberaus Official Movember Australia Twitter handle
@joey7barton English soccer player
@spitfireale UK brewery and Movember sponsor
@youtube
@jensonbutton Vodafane McLaren Mercedes F1 Driver
@jayonrait Canadian sports broadcaster
@adamgarone Movember Foundation Co-founder and CEO
13,404
8,309
5,690
1,355
1,021936
734641602
488
@simonpegg British actor
@mrichie_10 Canadian NHL player
@rickygervais British actor/comedian
@shepherdneame Great Britain’s oldest brewery
@redbull@ctwolstenholme British musician/vocalist for Muse
@movember@strictlyola Latin dance specialist and TV star
@movemberuk@stephenfry British actor/comedian
1,508974932852703648
593567
561451
Ordered by mentions Ordered by retweets
Top Ten Usernames
Rockin’ the ‘StacheWhat different types of ‘staches were mentioned? From the Selleck to the Mario, it’s quite a list.
Handlebar
#1 Top Mentioned:
178,392Bro’s*
89,117Sista’s*
Prostate Cancer mentions increased month over month
90,000
125,000
60,000Aug Sept Oct Nov
Top Ten Retweeted Usernames
2. Mario
3. Selleck
4. English
5. Pencil
10. Imperial
11. Horseshoe
12. Toothbrush
13. Teen Stache
6. Military
7. Fu Manchu
8. Dali
9. Walrus