what’s the story?

Is the first European mobile & web community

platform for aspiring, first-time and amateur

authors.

movellas allows users to write and distribute their

own short stories, read and comment on others’

stories, and create a personal place to share their

stories, books, and reading & writing interests.

With movellas, users can discover new friends,

authors, and books on the basis of their

preferences, interests and other information that is

searchable through the service.

The service also allows for users to collaborate on

the creation of books and short stories, as well as

to develop and publish e-books ...

from their mobile phone

established in January 2010, and funded by Danish VC Investor

Seed Capital Aps (named Best Danish Venture

Capital Company in 2010)

launchedin Denmark march 2010. 2500 registered users, 500 super users, over 600 published novels.

movellas-generated content has been read over 28,000 times.

currently implementing a social marketing campaign using

GoSocial, europe’s largest social media promotion company.

Danish based, agile, and innovative GoSocial specializes in

reaching movellas target audience.

movellas is fully integrated to facebook and twitter

marketingplan dk

samplessocial marketing

implementing an online marketing campaign in collaboration

with wendy.dk and olivianet.dk to increase our visibility with

girls ages 14-20. Th campaign will include banners, inclusion

of reader’s best stories on both publications, and prizes

distributionplan dk

& oliviawendy

In addition to working with Egmont publishing, we are

currently working with Denmark’s National Library, the

Library of Copenhagen, and Gydendal Publishing to use the

movellas platform for education purposes.

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tner

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to launch via distribution partnership with Getjar to all mobile

platforms including Android, Apple, Blackberry, Flash Lite,

Java, Palm OS, Symbian, WebOS, and Windows Mobile.

Using Getjar’s platform, movellas apps will be distributed to

operators such as Vodafone, Virgin, Optimus, Sprint, Reliance

and others.

distributionglobal

for UK launch movellas is in negotiation with local partners

such as the National Magazine Company, Random House,

& others ....

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plus, movellas is fully integrated to facebook and twitter

system overview

platformBuilt upon Java using the industry standard and well proven J2EE (Java Enterprise Edition).

movellasʼ platform is highly scalable, portable, and reliable

Currently enabled to process mobile payments in Scandinavia

using leading provider Unwire. The system has a built-in

“smart billing” function that matches purchases with

partnering billing providers / solutions.

the platform is built to rapidly and safely support new markets

billing &credit

the system has four monetisation

methods: a virtual credit scheme for

subscribers, a self promotion scheme

for authors, promotion deals with

publishers, and advertising campaigns.

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incentive scheme

usersare incentivized to maintain a high

engagement within the community. To create

and sustain growth, the service will run

continuous fun and engaging campaigns,

competitions, and provide feedback to users.

success in social media depends on rewarding

users for participating

points areA pay-as-you-go service.

Every time credit runs out, the user pays to get more poins to award

coins to each other.

points are

points areused as incentives for people to engage in activities such as:

points areused as incentives for people to engage in activities such as:

• Crediting them with points when appropriate

points areused as incentives for people to engage in activities such as:

• Crediting them with points when appropriate

• Rewarding super users with recognition. For example, have an “activity chart” naming the most prolific authors and most active members (most awards given)

points areused as incentives for people to engage in activities such as:

• Crediting them with points when appropriate

• Rewarding super users with recognition. For example, have an “activity chart” naming the most prolific authors and most active members (most awards given)

• Each month sees the a prize given to the author with the highest number of points

network incentives

network incentivesusers can be rewarding for introducing new members to the service:

network incentivesusers can be rewarding for introducing new members to the service:

•For example, if a user introduces friends

network incentivesusers can be rewarding for introducing new members to the service:

•For example, if a user introduces friends– The friend MUST have bought credits – not just join

network incentivesusers can be rewarding for introducing new members to the service:

•For example, if a user introduces friends– The friend MUST have bought credits – not just join – For 3 friends the introducer is rewarded with a ‘featured authored credit’

network incentivesusers can be rewarding for introducing new members to the service:

•For example, if a user introduces friends– The friend MUST have bought credits – not just join – For 3 friends the introducer is rewarded with a ‘featured authored credit’

– For 5, the introducer get a free £3 book voucher (sponsored by a company)

network incentivesusers can be rewarding for introducing new members to the service:

•For example, if a user introduces friends– The friend MUST have bought credits – not just join – For 3 friends the introducer is rewarded with a ‘featured authored credit’

– For 5, the introducer get a free £3 book voucher (sponsored by a company)– For 10 friends – gets a £5 book voucher (sponsored by a company)

reward• Users will be able to award ‘bronze’, ‘silver’ or ‘gold’ coins to

each other.

points• Awarding coins costs ‘points’ paid for by a PSMS mechanism,

through Credit Card or Paypal.

=or

points explained

points explained•Users purchase virtual currency (standard now for many

companies including MS/Sony/Nintendo etc)

points explained•Users purchase virtual currency (standard now for many

companies including MS/Sony/Nintendo etc)

• £5 equates to 100 (each point is worth 5p)

points explained•Users purchase virtual currency (standard now for many

companies including MS/Sony/Nintendo etc)

• £5 equates to 100 (each point is worth 5p)

• We charge users for specific functionality in points – not money

chargableactions

chargableactions

• Becoming a featured author (50points for a defined period of time –

a week for example or longer)

chargableactions

• Becoming a featured author (50points for a defined period of time –

a week for example or longer)

• Rating submissions from other users (for every rating provided, they get

a small number of free credits back)

chargableactions

chargableactions

• Awarding a bronze award = 5points (25p) with 1 point credited

chargableactions

• Awarding a bronze award = 5points (25p) with 1 point credited

• Awarding a silver award = 10 points (50p) with 2 points credited

chargableactions

• Awarding a bronze award = 5points (25p) with 1 point credited

• Awarding a silver award = 10 points (50p) with 2 points credited

• Awarding a Gold award = 15 points (75p) with 3 points credited

chargableactions

• Awarding a bronze award = 5points (25p) with 1 point credited

• Awarding a silver award = 10 points (50p) with 2 points credited

• Awarding a Gold award = 15 points (75p) with 3 points credited

• Wanting SMS updates = 2 points per notification (we need easy switch

on and switch off for this)

movellas offers an opportunity to engage

a highly targeted, passionate, and

engaged community

Sponsored  ads:  simple  (or  dynamic)  link  to  

mobile  shop

advertising

Featured  Authors  pay  to  get  no;ced  and  to  

try  and  drive  the  readership  and  reviews  of  

their    book... with advertising banners which rotate every minute

promotionself-Competitor Textnovel.com charges: $10

(Two Weeks), $25 (Five Weeks), $50

(Eleven Weeks)

competitions

Sponsored by publishers and designed to add a

social network element to them, these

campaigns will generate continuous income and

add to the value proposition of the service to

users and partners

Movellas aims at becoming the leading

writer and reader social community in the

mobile space.

Read, write, share!