“Mountain Trek” Synopsis & Treatment

WGA Registrat ion Number: 1222717

Prepared For:Larry LaCourt Rainmaker Media Group

IQ Media, LLC 219 N Court StFayett eville, WV25840

304.574.4020info@iqmedia.tvwww.iqmedia.tv

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E X E C U T I V E S U M M A R YMountain Trek: A Unique Opportunity to “Energize” the Mountain State

“Mountain Trek”: Reinventi ng the world’s percepti on of West Virginia. Set against a stunning Appalachian landscape, each episode will highlight the diverse, magnifi cent, and universally appealing att racti ons of West Virginia, while countering current stereotypes and assumpti ons about the Mountain State.

“Mountain Trek”: Living up to “Wild and Wonderful” “Mountain Trek” lets the TV tourist discover and explore the amazingly diverse panorama of people, places and adventure that is West Virginia. Equally about the journey and the desti nati on, each tour leads viewers on a road trip infused with a balanced mix of acti on and adventure, culture and ecology, history and humor, illustrati ng an accessible and navigable modern day West Virginia.

“Mountain Trek”: Limitless Opti ons Mile per mile, there is more to see and do in WV than any other state in the country, and “Mountain Trek’s” mission is to prove it. “Mountain Trek” will help in-state residents appreciate the wonder right outside their doors, while prompti ng out-of-state residents to ask, “Why haven’t I gone to West Virginia?” “Mountain Trek”: Reaching a Diverse AudienceThere’s something for everyone. “Mountain Trek” Hosts’ fun, outgoing personaliti es, coupled with the parti cipatory structure of their acti viti es will appeal to all demographic and geographic audiences including:

Young, single, adventurous professionals with expendable income•

Budget trav• elers interested in a variety of acti vity opti ons

Family groups bringing a variety of age groups, interests, and needs•

Leisure and Reti ree travelers who are accustomed to and appreciati ve • of the fi ner things in life, and seeking compati ble att racti ons and accommodati ons

Those already living within the state•

Those living within close proximity to the state, including large populati on • centers

Those near and far who have never considered West Virginia as an • adventure, leisure, or business des na on

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A D V E R T I S I N G W I T H M O U N T A I N T R E K A S I M P L I F I E D F L AT F E E A P P R O A C H For an all inclusive, fl at fee of $120,000, our Title Sponsor will receive the following diversifi ed adverti sing:

T E L E V I S I O N :Strategy - Television airing of “Mountain Trek” will drive instate awareness and advocacy of the brand and online presence.

West Virginia Media Group will air twelve (12) “Mountain Trek” episodes • on four (4) stati ons beginning in September 2008.

“Mountain Trek” will occupy a 30-minute ti meslot on one Sunday per • month at 11:30am

Beginning Wednesday of the week in which the episode will air, West • Virginia Media Group’s 6pm & 11pm news anchors will inform viewers of the upcoming episode’s airing ti me.

Each episode will “be presented by” the Title Sponsor complete with Title • Sponsor “Billboard” pre and post-episode

Each episode will air a 30-second mid-point commercial promoti ng the • Title Sponsor

All Graphic Composites will present the Title Sponsor’s Logo.•

Each episode will refer viewers to the “Mountain Trek” Website where they • can experience more episodes and additi onal content.

W E B :Strategy - “Mounti ng Trek’s” Leading Edge Web Publishing will engage and build a broad and sustainable audience via the Mountain Trek website and multi ple online distributi on channels.

The “Mountain Trek” website will feature:

All Mountain Trek Website content will be conti nuously and consistently • search opti mized.

Extended content from the 12 televised episodes and an additi onal four •

Four Full-length episodes that present seasonal overview for travelers in • the state.

Ten direct to web episodes.•

Content that allows viewers to follow the travels of the mountain trek • team.

Maps and other logisti cal informati on about the areas that are featured in • the episodes.

General travel informati on for West Virginia.•

Various promoti ons including search for future season host contest.•

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Title Sponsor will receive prime placement inside video and throughout the Website including:

Banners and Butt on Ads•

Rectangles •

Skyscrapers •

Video Overlays•

“Mountain Trek” online video distributi on strategy:

All video content to will be fully search engine opti mized so it can be • indexed by mainstream search such as Google.

Fully opti mized branded video content will be acti vely deployed and • distributed across all major online video directories and search channels including youtube.com, video.google.com, video.yahoo.com and video.aol.com.

• “Mountain Trek” will feature the Title Sponsor on 10 Branded Broadband TV Channels including Blip.tv, Brightcove.com, MoveNetworks.com, Revver.com, OnNetworks.com, and MetaCafe.com.

Each of these channels and indexes support social networking functi onality • including video sharing, commenti ng and rati ng.

Robust metrics will track the viewership across all online platf orms.•

R E L E VA N T S TAT I S T I C S A B O U T O N L I N E V I D E O

More than 134 Million U.S. Internet Users Watched Online Video in July of 2007 •

Approximately 50 million U.S. households now connect to the Internet via • high-speed broadband connecti vity. - comScore

More than 134 million U.S. online users stream video content on a monthly basis. – • comScore

Major TV/cable networks have launched prime-ti me, sports, news and custom • programming extensions online for direct consumer viewing (both ad-supported and pay media based).

A study issued November 11, 2007 by the Cable television Adverti sing Bureau • reported that 70 percent of men 18-24 watched Web video in the prior week, and 37 percent of all respondents reported watching a TV program on the Web in the last month.

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M O U N T A I N T R E K S Y N O P S I S : A state as Wild and Wonderful as West Virginia deserves a travel show of the same spirit. Set against a stunning Appalachian landscape, “Mountain Trek” lets the TV tourist discover and explore the amazingly diverse panorama of people, places and adventure that is West Virginia. Equally about the journey and the desti nati on, these tours lead viewers on road trips infused with a balanced mix of acti on and adventure, culture and ecology, history and humor. “Mountain Trek” is the ever-changing, hi-defi niti on postcard that will showcase West Virginia to the world.Mile per mile there is more to see and do in WV than any other state in the country and “Mountain Trek’s” mission is to prove it. Each episode viewers take the ulti mate road trip with West Virginia’s ulti mate tourists, the hosts, trying out and packing in everything the state has to off er. From cooking lessons at the Greenbrier to kayaking on the Gauley, from riding the trails at Hatf ield and McCoy to riding the rails at Cass, this show is all about doing.“Mountain Trek” will richly illustrate the thrill of travel while focusing the leisure traveler’s att enti on squarely on West Virginia for their next vacati on. “Mountain Trek” will epitomize the spirit of parti cipatory tourism; instead of showing mountain bikers, we go mountain biking; instead of fi lming a heritage festi val, we learn to contra dance. Moreover, a lot of the show’s drive, humor, and entertainment value will come from authenti c interacti on with guides, instructors, arti sans, historians and other characters. This conventi on of people, place, and parti cipati on is central to creati ng the show’s unique signature and scope. Through honest, fun storytelling and a sense of adventure, “Mountain Trek” showcases West Virginia in a way that’s essenti al and new.

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E P I S O D E S E X A M P L E S“Whitewater Surf Meets Fairway Turf”At Glade Spring Resort in Beaver, our host introduces a world class golfi ng and raft ing iti nerary. Outside of Glade’s Club House we meet a somewhat unlikely foursome comprised of our host, Glade’s resident golf pro, and two veteran Gauley River raft guides. As the group makes its way around the links (with varying degrees of success), the pro makes jokes about poor shots, but also talks about the great golf found in this area of West Virginia. The Segment closes with enthusiasti c discussion of the impending Gauley river trip as our team sits down to dinner in Bunker’s, Glade’s signature clubhouse bar and grill. Tomorrow the Gauley awaits.Our group meets at Class VI River Runners the next morning to prepare for the raft trip. We go through the process of gearing up and heading to the river and defi nitely get some face ti me with the bus driver while our host gives us a rundown on raft ing on the Gauley. Out on the water, we highlight the excitement and thrills of a raft ing trip on the Gauley from all angles. As the tables get turned on our golf pro, we’ll get insider info from our guides about how to make a West Virginia whitewater trip memorable. We fi nish the sequence with dinner and a sunset at Smokey’s on the Gorge, Class VI’s picturesque, open-air restaurant on the rim of the New River.

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“Pheasant Tails, Rails & Trails”On top of the Highland Scenic Highway in Monongahela Nati onal Forest, our Mountain Trek host opens the show with an invitati on to take a road trip through the eastern mountains. Included on the tour is fl y fi shing on the Elk and downhill mountain biking at Snowshoe Resort. This trip will fi nish up with a ride on the historic Cass Scenic Railroad. Driving fi rst to Elk Springs Resort in Monterville, our host is blown away by the scenery along the route that follows each bend of the river. Upon arrival at this newly renovated trout heaven, we meet with Lisa and Darren Dean, the owners, and soon get outf itt ed for our fi rst cast. The fi rst cast turns out to be fl y-fi shing lessons with trout whisperer Dave Britt onmeyer, a published fl y-fi shing guru who’s widely acknowledged as one of the best in the business. Aft er a full day on the river and a hearty dinner, our host pulls out the map to prepare for what awaits at Snowshoe.Coming into Snowshoe Resort, we head directly for the Mountain Adventure Center to gear up for exploring the downhill mountain biking scene. The guys at the MAC are more than willing to help (along with some good-natured teasing), and we’re quickly on our way. The free-ride lessons on the rugged downhill trails are a stark contrast from the leisurely day spent fi shing on the Elk. This combinati on proves to be a sati sfying one-two punch for an incredible alpine weekend. We wrap things up for the day by inviti ng our guides to join is on top of the mountain for sushi at Snowshoe’s newest restaurant, The Ember. The next morning our host trades trails for rails at the Cass Scenic Railroad. We get a short history lesson and a good look around before chugging up to the high country. The episode ends high on the mountain top with a recap of the adventures and people that made a good road trip great.

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“A Thrott le Twis ng Cliff Hanger”With hundreds of miles of twisty blacktop connecti ng expansive forests to cool small towns it’s easy to see why West Virginia is rapidly becoming a premier desti nati on for thrott le twisters. This week the Mountain team Trek heads to the high Alleghenies to ride some of the best mountain roads in the state. Cruising route 55 we are quickly transported back to a landscape reminiscent of highway travel from the 50’s and 60’s. The route is punctuated by eccentric tourist stops such Smoke Hole Caverns, featuring “West Virginia’s Largest Souvenir and Gift Shop”. Aft er a quick look around the rubber tomahawk warehouse we begin our tour of the world famous cavern which off ers an insider’s view of moonshine sti lls that enterprising bootleggers hid in the cavern. Other highlights of the tour include the world’s longest ribbon stalacti te and an artesian well. Aft er a night’s rest at North Fork Mountain Inn we are back on the bikes for a short ride to one of the West Virginia’s best known landmarks, Seneca Rocks. At the Gendarme Climbing Shop we hook up with 2 lead guides for a day of instructi on on this renowned multi pitch crag. The adept Mountain Trek producti on crew gives our viewers a high defi niti on bird’s eye view of our group’s ascent. The episode concludes with high fi ves and an astounding view of the Seneca Valley hundreds of feet below.

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“Captain Thurmonds Challenge: Triathalon WV Style”We meet our host in downtown Fayett eville as she prepares for the Captain Thurmond’s Challenge adventure race. The Challenge is a triathlon in true West Virginia style, and the mountains play a huge role. Mountain biking, whitewater kayaking, and trail running on a course enti rely within the New River Gorge make for one of the coolest races anywhere. The host explains the nature of the race and meets Donnie Hudspeth, the race organizer, to get to know and understand the man behind the pain. A day before the race, our team visits some area att racti ons around the gorge itself. At the Canyon Rim Visitors Center, the many overlooks provide a great view of the rugged course, including glimpses of the thundering rapids that churn far below. We also pick up some history about the area by talking with some rangers on hand and exploring the visitor center museum. From there, we follow the team as they cycle down the historic Midland Trail. Arriving in Ansted, the Mill Creek trail leads our group to the jet boat tour at Hawk’s Nest State Park. Our ti me buzzing around Hawk’s Nest Reservoir is well spent, calming pre-race jitt ers and aff ording us a river level view of the New River Gorge Bridge. On race day, we cover all the angles in all three disciplines. The IQ Team’s experience and know-how allow them to adeptly capture the challenge and intensity facing our host with a uniquely inti mate perspecti ve. Aft er our host (hopefully) crosses the fi nish line, the show wraps up at the Captain Thurmond’s Challenge victory party.

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A B O U T I Q M E D I A The enti re IQ Media staff is made up of outdoor enthusiasts with previous lives in tourism. With a calling to live, work, and play in West Virginia, we understand and create with a mind and an eye toward att racti ng visitors to our state. Climbers and mountain bikers are behind every camera, kayakers and ski patrollers in front of every editi ng bay. Light, fast, and strong, the IQ Media team is built for long, demanding days of producti on. From script and storyboard to editi ng and sound, IQ Media creates a clear, unifi ed look and feel in everything we produce. Drawing from a heritage of adventure and explorati on, an atmosphere of casual competence, and a wellspring of drive and desire, IQ Media is an insati able, intelligent collecti ve of West Virginians who engage clients nati onwide.

R E C E N T P R O D U C T I O N H I G H L I G H T S 2 Grand Canyon concessionaires (Diamond River Adventures, 2004; Grand •

Canyon Expediti ons, 2006): 56 days of self supported fi eld producti on, 640 miles, 70 side hikes, only 1 broken UV fi lter.

Pikes Peak Country Att racti ons Associati on: • Produced disti nct video content for 13 diff erent premier Colorado tourism enti ti es, 40 days of self supported fi eld producti on, 28 sunrises, 5 big mountains, 1 conti nental divide.

Echo Canyon Outf itt ers:• Produced premier video content for Colorado’s largest outf itt er, 26 days of self supported fi eld producti on, 500 rapids, 300 river miles, 1200 road miles on US 50, 34 metric tons of on-river bar-b-que.

Absolutely premium and professional in scope and service, IQ Media is a company short on years but long on intellect and enthusiasm. We’re passionate about our work and committ ed to our clients. If Mountain Trek is a show about discovering West Virginia, IQ Media is the compass.

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