Mountain Dew Field
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Transcript of Mountain Dew Field
Mountain Dew FieldLos Angeles, California
Los Angeles Flames
Mascot Logo
• League is called MLS (Major League
Soccer)
• 20 Teams
• Established in 1996
• Have TV deals with ESPN, ABC, and other
networks
League Overview
City of Los Angeles Information
• Population of city is 3,792,621 people
• One of the most diverse cities in the country
• Located in southern California
• Home if iconic Hollywood sign
• 469 square miles
Attractions in Los Angeles
• Universal Studios California
• Disneyland
• California Science Center
• La Brea Tar Pits
• Hollywood Sign
Green Construction Elements
• The stadium’s roof catches rainwater and
filters it into Topanga State Park.
• Parking Garage is naturally ventilated
• Solar panels are used during the day to
power the lights used at night
Stadium Design elements
• Seating: 23,500 seats
• Standing room for 1,500 • Aggregated under-base, a turf
base, rubber infill with a grass top.
• Dimensions: 110 yds. by 70 yds.
Technology
• Jumbotron: 160 feet by 72 feet
• Each seat has a small screen on back to
watch replays
• Both screens are 1080p
• Seats have cup holders
Stadium Inside and Outside
Inside Outside
Marketing Strategy
• Mountain Dew sponsors the uniforms and the naming rights to the field
• Selling group tickets for a discounted price
• Selling all official jerseys in stands
• Coupons for team items on back of tickets
Promotion for 1st game
• First 4,000 fans will receive a LA Flames soccer ball
• All merchandise will be 25% off