MOUNTAIN DEW“Welcome Home”

RESEARCH

Men Women0

10

20

30

40

50

60

70

Perc

ent

Age 18-24 Age 25-34 Age 35-440

20

40

60

80

100

120

140

160

180

200

Index

Never Married Engaged Now Married Widowed/Divorced/Separated0

20

40

60

80

100

120

140

160

Index

PROBLEMS

OPPORTUNITY

CONSUMER

Hesitant Adult

NARRATIVE

KEY MESSAGE

“We’re glad you’ve decided to come back for a short visit.”

PROOF