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Transcript of Motti kushnir telmap mit event_final
December 2011
From an idea of a 16 year-old to an Intel companyMotti Kushnir, Telmap Chief Marketing Officer
All rights reserved © 2011, Telmap www.telmap.com2
A global, operator-centric, white label LBS end-to-end solution provider
Global Presence:
Corporate and R&D Center: Tel Aviv, Israel
Offices in London, France, Romania
200+ employees
Serves 7 million subscribers
An average of 1 billion km driven per quarter using Telmap Mobile Location Companion
Continuously selected as the provider of mobile navigation services by leading Tier 1 operators at a group level: Vodafone, Orange, Telefonica-O2, Optus, MTS, Pelephone and more
About Us: Experts in Mobile Navigation and LBS
All rights reserved © 2011, Telmap www.telmap.com
Winning Relationships and Successful Deployments
France
Spain
Israel
Spain
UK
Germany
Orange Group Vodafone GroupTelefonica-O2
GroupAll 4 Israeli Operators
North and Latin America Activity
UK GermanySpain
Additional operators
Italy
All rights reserved © 2011, Telmap
The idea of a 16 year old
All rights reserved © 2011, Telmap www.telmap.com
Telmap evolution over time
First win for off-board navigation
First mobile operator win –white label model
First mobile operator win Wins for Navigation and LBS application and LBS platform
AOL MapQuest win for mobile phones
First win for Mobile Navand Enterprise LBS solutions
First move to mass-market business models
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Telmap is acquired by Intel
All rights reserved © 2011, Telmap
Is there a recipe for success?
Preparation Opportunity LuckLuck
All rights reserved © 2011, Telmap
What did Telmap do in preparation to meet the opportunity?
Got our hands on disruptive technology
All rights reserved © 2011, Telmap
What did Telmap do in preparation to meet the opportunity?
Reacted fast to developments in the market
All rights reserved © 2011, Telmap
What did Telmap do in preparation to meet the opportunity?
Adopted a Can Do corporate culture
All rights reserved © 2011, Telmap
What did Telmap do in preparation to meet the opportunity?
Started with our local market, it’s our best lab… then go global
Technological
ConvenientInnovative
All rights reserved © 2011, Telmap
What did Telmap do in preparation to meet the opportunity?
When going global we remembered
We don’t know local markets
When we hired locals,
we listened to them
When we hired locals, we made
sure they can work with the Israeli culture
All rights reserved © 2011, Telmap
What did Telmap do in preparation to meet the opportunity?
We understood that moving from a 30 people startup to a 200 people company requires a
different management team
In 2008-2009 Telmap went through some management changes to support its growth
All rights reserved © 2011, Telmap
What did Telmap do in preparation to meet the opportunity?
We chose our partners wisely
All rights reserved © 2011, Telmap
What did Telmap do in preparation to meet the opportunity?
Don’t be afraid of the BIG guys!
1,7442,172 2,192
2,867
3,411
4,190
5,072
5,692
6,403
7,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Q3 - 2009 Q4 - 2009 Q1 - 2010 Q2 - 2010 Q3 - 2010 Q4 - 2010 Q1 - 2011 Q2 - 2011 Q3 - 2011 Q4 - 2011
Nu
n o
f u
sers
םפי
לא
All rights reserved © 2011, Telmap
What did Telmap do in preparation to meet the opportunity?
We are passionate, like our product and use it a lot!
All rights reserved © 2011, Telmap
The acquisition
In 2011 Telmap was acquired by Intel