Motorsport meeting 2008 Düsseldorf, Germany 8 th October 2008

Motorsport Meeting8th October 2008

Motorsport meeting 2008

Düsseldorf, Germany

8th October 2008


Denmark

Jorn RasmussenYokohama Denmark


DENMARK: A FEW FACTS

• Inhabitants: 5,5 million• Size: 43,000 km2


Car population

1967 2006

Motor vehicles in use

1,142,375 2,544,714

Sold 124,263 226,334


Car taxation

Car taxation in selected countries

• Denmark: VAT 25%, Car tax: Up to 180%

• Germany: VAT 19%, Car tax: zero• Great Britain: VAT 17.5%, Car

tax: zero


OUR ORGANISATION

1995:• Yokohama Danmark as• Take-over by Yokohama Reifen

GmbH, Düsselsdorf


2005• Residence:

Avedøre Holme Industry Park

• Motorway: 1 km• Airport: 9 km• Central

Copenhagen: 10 km


Total tire sales in Denmark

• Approx. 2.6 million


Today• 3,800 m2 stock• 350 m2 offices


Today

• 5 sales reps• 4 warehouse guys• 1 accountant• 2 order proceding• 1 Marketing Manager• 1 General Manager• Total number employed: 14


Today• 30.000 units in

stock• 2 vans

(Copenhagen area)• 24h delivery by

freight company


Key figures

• Turnover 50 mio DKK (7 mio EUR)• Sales 70-80,000 units in Denmark• Plus 20-25,000 in Lithuania

Market share• Total market: 3-4%• Racing (track, rally): 60%.


MOTORSPORT IN DENMARK

TRACK RALLY• DTC (Danish WTCC, tires by Dunlop)• Cups:• Advan Cup 1600-2000 ccm• Various other series

Two Danish Rally Championships:• 4WD• 2WD


Motorsport

• Racing: Advan Cup 1600-2000 ccm 100%

• Plus other racing series/cars on circuits• Rally: Peugeot, Suzuki, Subaru• Motorsport linked to workshops/car

dealers• Customer loyalty• Quality proof


Rally 4WD


Rally 2WD


POSSIBLE NEW PROJECTS

• We are dominant in the Danish Rally scene

• DTC (Danish Touringcar Championship) would be a welcome addition (high profile, supported by TV, new PR-opportunity)

• Dunlop sole supplier• Will Yokohama be able to supply tires

for the DTC series, approx. 1500 pcs/yr?


MOTORSPORT TYRE SITUATION 1

• We have been asking about tires for Rally Cross class 0-1400 ccm. The size should be 180/530R14, Compound like the old wet N1606 or similar…


MOTORSPORT TYRE SITUATION 2

• There seems to be a greater interest for Historic Race not only in Denmark but in Europe in general. In connection with this there is a change towards wider tires, for example in 13” which we are unable to supply in A048


QUESTIONS / SUGGESTIONS

• Delivery time in general• Prices / competition in the future• Pricedropping from cheap brands• Can we compete on price if needed?• MH tires from USA (lowprice offers to

Danish Rally Cross drivers in Sweden)• Radial tires for R/C?• What are the plans for the future?

Motorsport meeting 2008 Düsseldorf, Germany 8 th October 2008

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Transcript of Motorsport meeting 2008 Düsseldorf, Germany 8 th October 2008