Motorola moto g
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Transcript of Motorola moto g
Motorola Moto G:PLC and BCG Matrix
Analysis
Presentation by: Anshul Pareek
Bhola Singh Karthik Mysore Lokesh Vasnani
Company History
• US Based company founded in 1928 by Paul V. Galvin• Pioneer in cellular telephones• Motorola Razr(Razor) series- Sold over 120 million units• In 1998, Motorola was overtaken by Nokia in sales
to 2nd position. • Lost $4.3 billion from 2007 to 2009• Nov 2009: New phone, The Motorola Droid- Google
Android 2.0• May 22, 2012: Google Acquired Motorola Mobility for
US$12.5 Billion• Jan 29, 2014: Google sells off the Motorola Mobility to
Lenovo for US$2.91 billion(In Process)
Motorola Moto G
• Launched in November 2013.• The top selling phone in Mexico
and Brazil.• Released in India on February 6,
2014 in an exclusive tie up with Indian e-commerce company Flipkart.• “The best budget smartphones of 2013 and 2014”-
by PC Advisor, Expert Reviews, Trusted Reviews
Product Life Cycle (PLC)
• The four phases through which a product goes over its lifespan.
• Introduction• Growth• Maturity• Decline
• Introduction: (Feb. 2014): Flipkart.com, Digital Marketing, Reviewed, Unboxing.
• Growth (Feb. 2014): “20000 units of Moto G's 16 GB version sold out within 15 minutes” – BusinessToday
•Maturity (March- July 2014) : “Motorola has seen highest sales in its history from Moto G, says Magnus Ahlqvist, Motorola VP”.
--27 March 2014. DNA.• Sold 1 million devices in just 5 months via Flipkart• Beats Nokia in terms of Sales acquiring 4th position.
• Decline: (August 2014): Asus ZenPhone 5, Xaomi Mi3,
BCG Matrix
Introduction Growth
Decline Maturity
Moto G (2nd Gen)
•Moto G 2nd generation launched on 5th Sept. 2014•Hardware Improvements• Tweaked to optimal• “Moto G: Motorola's surprise hit,
honed at knifepoint” -Cnet
RELAUNCH
Present State and Future Expectations
• Introduction: Moto G 2nd generation launched on 5th Sept. 2014• Phase Shift expected from Introduction to Growth phase •May not see a peak Maturity phase.
• Need some new innovation and features• Possibility of entering the Decline Phase
• “The new Moto G doesn’t change much, but still a steal at $179” –Ars Technica, on Sept 9 2014• Same story again?