Motorcycling is a way of life — a lifestyle that’s about being out in the open-air, community, sport, and adventure. Today’s young and emerging riders look for brands that emulate this lifestyle. IMS is in support of this pursuit by bringing together a selection of brands that are both new and known to the industry, many of which play across multiple channels, all of which offer a fresh prospective about life on two wheels and beyond.

Welcome to Shift at IMS. A space to Explore, Shop, Socialize and Experience.

The spaceShift at IMS was inspired by gathering spaces such as bars, coffee houses and personal

motorcycle shops. This lounge-like retail environment provides something to be discov-

ered around every “corner” and a comfortable place to socialize. Proven to be an at-

tendee favorite, this space features industrial steel, concrete floors, warm tones, den-like

furniture, distressed wood, Edison bulb lighting and non-traditional retail fixtures.”

Drawings and renderings are conceptual. Exact layout and fixtures/furniture will vary.

Click or scan here to view video

about IMSThe Progressive® International Motorcycle Shows® Tour showcases the best of what the motorcycling life-

style offers enthusiasts of every kind. When IMS rolls into town, the 2, 3 and 4-wheel communities converge

for a weekend that’s all about getting ready for their next open-air adventure. Consumers can swing a leg

over hundreds of new models, learn how to ride, score the hottest parts, gear and accessories and stay for

hours of entertainment. #RidersUnite at IMS.

IMS DELIVERS: 38 years of experience

The country’s largest gathering of qualified powersports enthusiasts

$2.1 million in marketing support

The most powerful platform for face-to-face interaction, sales and lead generation

A one-stop shop for buyers

Hours of entertainment

IMS is dedicated to not only driving existing powersports enthusiasts to the shows, but also delivering new

prospects for our partners and exhibitors; nurturing a younger generation of enthusiasts and generating new

leads. Over the past three years, we have seen an increase in new attendees, new riders and younger, under

35 year-old, consumers.

NEW CUSTOMERS BY THE NUMBERSNEW ATTENDEES

IMS continues to drive new people to the shows that are current or prospective riders

27% visited IMS for the first time – that’s 81,562 NEW attendees

Of these new attendees, 85% are riders, 10% are prospective riders and 5% are non-riders

NEW & PROSPECTIVE RIDERS

IMS attracts new impressionable riders; almost half being under 35 years old

43% are new or prospective riders – that’s 129,896 new and prospective riders

58% are under 35 years old

YOUTH

IMS focuses on driving youth to the shows to cultivate the next generation of riders and customers

33% are under 35 years old – that’s 54,828 under 35 year olds

IMS is supported by the top vehicle and aftermarket brands in the industry, national enthusiast media, as well

as local dealers, clubs, and media.

The fixturesCrates, shop tables, industrial steel garment racks, distressed wood shelving

units and wood slatwall panels are available to display product. A 6’ bar or work

space can be used for craftsmen, activations or lounging. A modified crate func-

tions as a dressing room in the space, with full size mirrors available.

The BRANDSRiding and casual apparel, gloves, boots, hats, bags, goggles, helmets, motorcycle ac-

cessories and art from lifestyle brands that cater to the younger and prospective rider. Up

and coming brands plus well-known brands round out this space.

ART . FASHION . MUSIC . LIFE

www.Buddhaful.com

the BrandsAs a new company with a hot new product; testing our top markets, and picking only the best shows to allocate precious inventory is of

major importance to us. This was our first time showing at the IMS, and not only did it prove to be a phenomenal show in the motorcycle

family, we were fortunate enough (we didn’t quite know it at the time) to be a part of Shift at IMS. We’ve never seen a model like Shift,

and although it sounded pretty cool, we were more interested in the efficiency of the model. Fly in with product only, and your area is

already set and ready for product? Zero booth building or setup? No driving? Really?? I wish all shows had this option; it shaved two days

off our trip and featured our product in a way standard 10x10 can’t. We loved it and will be back next year.

Joining the IMS tour allowed us to introduce ourselves to people in places that had never heard of us before. There is only so much you

can do online. Eventually you have to hit the ground and talk to people face to face. It would have been prohibitively expensive and logis-

tically intensive for our company to visit all the cities that we got to visit with IMS. And being part of the Shift lounge made it as easy as it

possibly could have been. Thousands of people got to see and hold and try on the product only because of the IMS show. We met local

dealers and have a huge collaboration in the works, all because our rack of cool motorcycle gear caught the eye of the right person.

The Shift at IMS section has been great for our brand. We are

able to reach beyond our social media demographic – as well

as encouraging our customers to come experience our brand

at the show. It’s also been a wonderful platform for us to

meet buyers, press and other industry professionals, as well

as be a part of the Motorcycle Show’s social media.

— Leslie Padoll, Owner/ BH&BR

—— PJ Powell, Sr. Partner/UkoalaBag, Inc.

—— Andrew Hancock, Tobacco Motowear

We exhibited in Shift at IMS in Washington, DC for the first time.

We had a great experience with the organization and the market-

ing of the show. SHIFT helped us get our name out to customers

that we couldn’t have reached without them. The networking

opportunity that they provide is amazing and we’ve been able to

make new connections that brought us further in our business.

— — Chris Hausberger, Owner / Gentleman’s Corner

The experienceExperiences from sponsors and/or exhibitors of this space, either a complimentary or

a paid “service.” Examples: A whiskey, beer or cold brew coffee beverage; customized

patch or embroidery services; pin/button making; custom t-shirts.

MARKETINGAn extensive marketing and advertising program will deliver more than 2.1 million impressions across digital and traditional channels to promote Shift, its brands and experiences.

All Shift at IMS exhibiting brands will receive extensive marketing support at no additional cost, for an added value of 680,000 target impressions.

YOUR MARKETING DELIVERABLES:

EMAIL:Brand content included in one email and logo inclusion in a national

newsletter

ONLINE: Digital advertising

• Opportunity to be featured in digital ads

• Facebook Ads featuring brands from Shift

Motorcycleshows.com

• Dedicated Shift at IMS page on motorcycleshows.com

• Shift will be featured on each City Page and Attractions Page

• Brands receive brand logo on Shift page and Exhibitor list. (approx.

122,000 monthly unique visitors)

PRESS: Detail on Shift at IMS will be used in media pitches for each show.

Approx. 300+ media are pitched.

SOCIAL MEDIA: Brands will receive 2-6 dedicated social media posts throughout the

tour on IMS social channels

Facebook – 602k fans

• Facebook Live – product feature in Shift walkthrough

• Facebook post/image/product

Instagram – 36.5k followers

• Dedicated post

• Instagram stories/Live feed

Twitter – 49.9k followers

• Dedicated post

Social Media Influencers

• Potential mention by IMS-hired social media ambassadors with

large motorcycle fan base

Contact your sales rep for content deadlines

Most marketing deliverables/impressions are on a per show basis

packagesAll Shift at IMS packages include:

Retail fixture Brand Signage Side table

Two stools Storage space for product

Electricity and transport/drayage of product available at additional cost

SLATWALLThe backbone of Shift at IMS! A 16’ wood wall features

a lighted Shift sign on one side and slatwall panels on

the other, facing into the space. This package includes

use of two of the slatwall panels and comes with cus-

tom fabricated accessories, (2) shelves and (4) waterfall

accessories.

Overall Dimensions: 95” W x 84” H*

*Two slatwall panels side by side

Shelf Dimensions: 48” W x 12” D

A storage closet is housed within this wall

and available for use by Shift exhibitors.

CORNER SHELVING UNITThis large corner shelving unit anchors the space and

offers ample room to display product and represent

your brand. Unit is made of wood shelving, metal

frame and mesh metal backing.

Overall Dimensions: 96” W x 84” H x 48” D

Shelf Dimensions:

(8) Shelves are: 48” W x 16” D

(4) Shelves are: 30” W x 16” D

ROUND SHELVING UNITThis metal framed bookcase with intriguing shape and

(4) wood veneer shelves is a statement piece within Shift

at IMS.

Overall Dimensions: 63.5”W x 18”D x 62.6”H

Shelf Dimensions:

Shelf 1: 49.8”W x 15.6”D x 13”H

Shelf 2: 61.5”W x 15.6”D x 13” H

Shelf 3: 58.4”W x 15.6”D x 13”H

Shelf 4: 32.4”W x 15.6”D x 13”H

PACKAGE OPTIONS:

packagesA-FRAME SHELVING UNITThis metal A-frame fixture with

wood shelves is keeping the lights

on, literally, by supporting the

market lights strung throughout the

space. It also acts as a great dis-

play space for accessories, folded

tees and other small goods.

Overall Dimensions:

60” W x 30” D x 96” H

Shelf Dimensions:

Shelf 1: 12” W x 24” D

Shelf 2: 24” W x 24” D

Shelf 3: 42” W x 24” D

Shelf 4: 60” W x 24” D

BARThis 10’ rustic industrial bar offers a lot of versatil-

ity and a place to congregate. It seats 8 and can

be broken into two equal sections if needed.

Overall Dimensions: 120” W x 37.25” D x 42” H

Split Dimensions: 60” W x 37.25” D x 42” H

INDUSTRIAL GARMENT RACK WITH SHELVESThese multi-function industrial pipe garment racks

provides 4’ of hanging space and 2-3 wood shelves.

Overall Dimensions: 56” W x 64” H

Hanging Space: 48” W x 60” H

Top Shelf: 56” W x 12” D

Half Shelf: 28” W x 12” D

Bottom Shelf: 56” W x 14” D

** Items may change, if they are no longer available. Equivalent substitutes will be secured.

packages4-WAY T STAND INDUSTRIAL GARMENT RACKThis garment rack is made with reclaimed

wood and the finest quality 3/4” steel pipe.

The 20” x 20” base is 2.5’ thick and has

adjustable height felt gliders on the bot-

tom. Each horizontal pipe is 14”. The fixture

can hold up to 180 lbs of merchandise.

Overall Dimensions:

22” W x 22” D x 58” H

BIKE CRATEThis crate transforms into a prime display unit for

your vehicle. Add your branding to the side while

your bike sits on top and becomes one of the cen-

terpieces of the Shift area. (The 2017-18 tour bike

shown above.)

Overall Dimensions: 48” W x 100” L x 32” H

** Items may change, if they are no longer available. Equivalent substitutes will be secured.

CONTACTSPATTI ROS • Account RepresentativeP: 310-857-7366 • E: pros@motorcycleshows.com

MIKE AUSEC • Sales DirectorP: 310-857-7564 • E:mausec@motorcycleshows.com

CHRISTINA ANDERS • Sales CoordinatorP: 310-857-7328 • E: canders@motorcycleshows.com

MEREDITH LOZA • Marketing ManagerP: 310-633-1244 • E: mloza@motorcycleshows.com