Motorcycle Emergency Alarm RAFI WADAN TILL SCHMITT PATRICK SCHOTT EVA LAMMERS.
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Transcript of Motorcycle Emergency Alarm RAFI WADAN TILL SCHMITT PATRICK SCHOTT EVA LAMMERS.
![Page 1: Motorcycle Emergency Alarm RAFI WADAN TILL SCHMITT PATRICK SCHOTT EVA LAMMERS.](https://reader035.fdocuments.us/reader035/viewer/2022070404/56649f385503460f94c54802/html5/thumbnails/1.jpg)
Motorcycle Emergency Alarm
RAFI WADAN
TILL SCHMITT
PATRICK SCHOTT
EVA LAMMERS
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Contents
Problem or NeedSolution and Value PropositionsTeamBusiness ModelCompetitionSecret SauceAddressable MarketSales and Marketing Strategy/Go to MarketFinancial ProjectionsStatus and Timeline or RoadmapThe Ask/Use of Funds
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Problem / Need
Accidents in Germany (2013): 27 186
Long waiting time until the ambulance to show up
Victims do not have the ability to call for help themselves
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Solution
Motorcycle emergency alarm
G-fore sensor
Call automaticly the ambulance
Send the gps position directly to 911
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Value Proposition
Need of Safety - increases the chances to survive accidents
Improved value of the producers products
Improves performances of emergency facilities
Faster awareness of accidents
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Team / Management
Rafi Wadan Financials
Till Schmitt Product Development
Patrick Schott CEO Business Development
Eva Lammers Sales & Marketing
Needed: Software Developer
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Business Model – How you make money
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Competition
Installed at helmet (hardware)
Retired
Sensoric was too sensitive
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Competition
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Secret Sauce – Unique Selling Proposition
Three-component-system Hardware-supply which has to be mounted in the helmet Motorcyclist´s smartphone App
Key Features Personal data Vital signs GPS-Data of the accident GPS-Data of the
motorcyclist Opens a channel to the
emergency facilities Report of accident type
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0
1
B3+B9*B4+B10*B5+B11
ProofTimer 1 set
2
T1*B6+B12
CountdownTimer 1 resetTimer 2 set
T2*S1*S2 T2*S1*S23 4 Crashprotokoll Type IIFalse alarm
S3*S45 Master-Reset
Secret Sauce – Unique Selling Proposition
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Adressable Market
Registered motorcycles in Germany (2014): 4 450 946
Motorcycle driver
installed
at the helmet
Retail stores
Producer of
helmet fixed in
the helmet
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Sales and Marketing Strategy / Go to Market
Advertisement at places where we can find customers Hospital Insurance companies AAA (ADAC)
Videos with motordycle drivers who had an accident Social media
Print media
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Sales and Marketing Strategy / Go to Market
Advertisement with producer of helmet
Promotion in retail stores
Motorcycle exhibition
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Financial Projections
Cost
• Retailer $10,00 • Producer $10,00
Price
• Retailer $25,00 • Producer $17,00 • App $12,00
2015 2016 2017
Sales $660.000 $1.320.000 $2.640.000
Variable Expenses $297.730 $544.000 $1.088.000
Gross Profit $352.270 $776.000 $1.552.000
SG&A $283.000 $545.000 $1.049.000
Net Income b4 Tax $69.270 $231.000 $503.000
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Roadmap Summary
First Pitch• SDSU – Business
Development Class
Meeting with Potential Partners• Introduction of
our business to producer and retail stores
Starting Marketing Campaign• „Motorradmesse
Hannover“• Introduction of the
product to potential customers
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Use of Funds
Covering of costs:
Acquaintance of interest expense
Invest in Research & Development
Hire experienced staff
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QUESTIONS ? !
Thank you!