Motor Sport Magazine 2015 media pack
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Transcript of Motor Sport Magazine 2015 media pack
JAGUAR XJR-14
Motor Sport Media Pack 2015
iPad
BRAND
Winner Editor of the year 2014 Guild of Motoring WritersWinner Digital Product of the year 2014 PPA Independent AwardsFinalist Designer of the Year & Innovation of the Year 2014 PPA Independent AwardsFinalist Best Motoring Magazine of the Year 2013 Digital Magazine AwardsFinalist Digital Product of the year 2013 PPA Independent Awards
winner
MAGAZINE
WEBSITE
DIGITAL
EVENTS
MAGAZINE
READERSHIP
89,000+CIRCULATION
35,000+Motor Sport has always bucked the trend, ever since it first hit the newsstands way back in 1924, and the magazine that never pulls its punches still holds true to the qualities that made it famous.
Motor Sport remains definitive, incisive and unique, striving to entertain and inform in a spirit of independence. Motor Sport’s talented editorial team brings together unrivalled stories, from motor racing history, balanced by the most authoritative, outspoken and thought provoking coverage of the modern sport, including Formula 1. Motor Sport is available in print and digital formats.
100
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H IS
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8 V
OL.8
4 N
O.12
LEWIS HAMILTON • VALENTINO ROSSI • PORSCHE AT 60 • WILLIAMS’ 500TH GP
COLLECTORS’ EDITIONI S S U E
DECEMBER 2008 $9.99
1000th Cover/Side1 overseas.indd1 1 17/10/08 19:35:06
DIGITAL
We have a number of solutions available on our award winning
tablet version of the magazine. If you have access to an iPad or Android tablet you can download our Motor Sport newsstand app and a free sample of our October 2013 cover which features a celebration of the Aston Martin centenary as well as a unique tablet advertising campaign, bespoke built in-house by Motor Sport for Aston Martin. The interactive cover has achieved over 11,000 views by 4,600 unique users and the advertising pages achieve a click-through rate of 11.2% vs. an industry average of 0.05%.
MAY MONTHLY DOWNLOADS(includes free supplements & GP reports)
TABLET EDITION WEBSITEMAY BREAKDOWN
5,317MAGAZINE 2,296GP REPORTS 1,628SUPPLEMENTS 993
AVAILABLE ON iOS AND ANDROID
PAGEVIEWS
750,000+AVG. CTR OF
0.33MOBILE VISITS
30%
VISITS
250,000+ RETURNING
52%NEW VISITORS
48%
iPad
HALL OF FAME
Enzo FerrariTazio NuvolariAyrton SennaJim ClarkSir Jackie StewartJuan Manuel FangioSir Stirling MossMichael Schumacher
up 71% year on year
FOUNDING MEMBERS
8
GLOBAL MEDIA COVERAGE OF
CHARITY AUCTION RAISED
341,000,000+
£92,000+
Launched in 2010, the Motor Sport Hall of Fame recognises the motor racing world’s elite by inducting the greatest names. The evening brings together an affluent audience of the industry’s finest to celebrate each inductee’s achievements. The event attracts global coverage and is enhanced by an extensive marketing campaign and a comprehensive microsite, www.motorsportmagazine.com/halloffame
TWITTER FOLLOWERS
FACEBOOK LIKES
10,500+YOUTUBE VIEWS
233,500+NEWSLETTER SUBCRIBERS
14,000+
SOCIAL MEDIA
32,200+
iPad
READER PROFILE
Use photography and video regularly
Source: Motor Sport reader survey 2012
87%Are engaged with new technology
Of readers are male
More than 50% of our readers eat out frequently and appreciate fine wine
Of our readers enjoy travelling overseas
Plan to buy a new car within the next year
Of Motor Sport readers attend racing events from historic meetings to GP
99.2%
£100K+
90%
Of readers spend an average of 2 hours or more reading each issue
1 in 4 earn over
66% 36%
92%
35% 76%
39%Own a
classic carOwn two or more cars
RATE CARD
Format Format FormatRate Rate
MAGAZINE WEBSITE TABLET1 issue 6 issue 12 issue
DPS £5,652 £35cpm £35cpm
POA
£4,805 £4,239
Full page £3,140 £33cpm £1,100£2,670 £2,355
Half page £1,660 £1,410 £1,245
Quarter page £980 £830 £735
Outside back cover
£3,770
Inside front cover DPS
£6,785
Classified £45/column CM
Inserts
MPU Container ad
Video front page
Leader Tablet ad
Double-MPU Interstitial ad
Page ads Ad creation
Road Block
Overlay
Email newsletter sponsorship
£45/000
£70cpm POA
POA POA
POA
£100cpm
£40cpm
CONTACT
38 CHELSEA WHARF, 15 LOTS ROAD, LONDON SW10 0QJ [email protected] 0207 349 8496