Motocross Magazine 2013

8/21/2019 Motocross Magazine 2013

1/28

01 2013 TRANSWORLD MOTOCROSS MEDIA PORTFOLIO

2013MEDIA PORTFOLIO


2/28


CONTENTS & CONTACTS

TRANSWORLD MOTOCROSS

PUBLISHER

Don Wilson

(619) 977-7143

[email protected]

SALES

MANAGER

Forrest Hayashi

(562) 682-6515

[email protected]

ACCOUNT

REPRESENTATIVE

Dominic Gaytan

(760) 889-6049

[email protected]

CONTACT

WESTERN

AD DIRECTOR

Durkin Guthrie

(310) 227-8949

[email protected]

EASTERN

AD DIRECTOR

Larry Menkes

(212) 779-5421

[email protected]

EASTERN

AD MANAGER

Craig Golaszewski

(212) 779-5582

[email protected]

ACCOUNT

REPRESENTATIVE

John Simanovich

(310) 977-8752

[email protected]

PG/03BRANDOVERVIEW

PG/04EDITORS LETTER

PG/05OUR AUDIENCE

PG/07PRINT

PG/011ONLINESTATISTICS

PG/012ONLINEOPPORTUNITIES

PG/020DATABASEMARKETING

PG/022EVENTS

CONTENTS

PG/024FEATUREFILMS

PG/025TABLET

PG/026MOBILE

PG/028CREATIVESERVICES


3/28



4/28


In April of 2000, I sat down with two of my new co-workers

and we began to draft the formula for what was to become

TransWorld Motocross Magazine. Our strategy was simple:

produce a complete motocross magazine that had something

for everyone. Race coverage, rider proles, freestyle coverage,

bike and equipment tests, and the best photography and

graphic design in the industryi t sounds easy, right? Though Id

like to say that yes, it was indeed to create what we envisioned,

the reality is that it took a lot of hard work, and required many

late nights at the ofce. In the end, the product that we put

together was very well received by the motocross industry. So

well received, in fact, that by our second year of publication, we

ofcially became the worlds best-sell ing motocross magazine,

and had the ABC audit to prove it.

A lot has changed since we launched the magazine 12 years

ago. Staff members have come and gone, the magazine has

gone through three or four complete redesign overhauls, and

most of all, technology has forever changed the way we do

our jobs. Now instead of focusing solely on producing the best

magazine in the sport as we did in the early years, we now

have to also produce the best online web site, create a yearly

DVD movie, and run the most up-to-date Twitter and Facebook

social networking feeds. Sure, its a lot more work than i t used

to be, but thankfully, we also have the hardest-working and

most dedicated staff. In a conversation with all-time great

Jeremy McGrath the other day, the King of Supercross told me,

The thing about TransWorld Motocross, is that you can tell

that everyone who works there has a passion for the spor t. And

thats important, because motocross is a big part of your life if

you ride or race. Thats why we call it our sport.

Complete. Comprehensive. Competitive. Credible. From start to

nish, TransWorld Motocross is the number-one media property

in the world. In print, or on the World Wide Web, we lead the

way.

- Donn Maeda

Editor In Chief

SWAP EDITORSLETTER


5/28


M o n t h l y P r i n t C i r c u l a t i o n :1 0 3 , 0 1 1

S u b s c r i p t i o n s : 8 8 , 8 0 8

N e w s s t a n d : 1 2 , 2 0 3T o t a l P a i d & V e r i f i e d : 1 0 1 , 0 1 1

MA LE

R E A D E R S H I P

%

95

ME D IA N

AG E

3661 2 - 1 7Y E A R S % 161 8 - 2 4Y E A R S % 222 5 - 3 4Y E A R S %

TOTALR E A D E R S H I P 679,873

OURAUDIENCE

To ta l A n n u a l

B r a n d A u d i e n c e :1 5 , 4 2 0 , 0 0 0

563 5+Y E A R S %

AUDIENCE AUDIENCEPROFILE


6/28


Website - 360K

Facebook - 554K.TV - 75K

Instagram - 23K

Magazine - 101K iPad/Tablet - 1K

Twitter - 45K E-newsletter - 39K

Sponsored Newsletter - 42K

Mobile Website - 45K

Monthly Audience1,285,000

AUDIENCE AUDIENCEMETRICS


7/28


ISSU E DATE CONTE NTCOMMIT

DATE

MATERIALS

DUEON SALE

139 JAN Rider of the Year, Four-Stroke Shootouts, Products of Year 10/25/12 11/2/12 12/18/12

140 FEB Supercross Preview 11/22/12 11/30/12 1/22/13

141 MAR Supercross Kickoff, Anaheim I 12/27/12 1/4/13 2/19/13

142 APR Rookie Profiles 1/24/13 2/1/13 3/19/13

143 MAY Works bikes, West Coast SX 2/21/13 3/1/13 4/16/13

144 JUN Japanese Spy Photos, Outdoor Preview 3/28/13 4/5/13 5/21/13

145 JUL SX Wrap-Up 4/25/13 5/3/13 6/18/13146 AUG Inside the Motocross Championship 5/23/13 5/31/13 7/16/13

147 SEP Riding Tips 6/27/13 7/5/13 8/20/13

148 OCT First Look at 2014 Models 7/25/13 8/2/13 9/17/13

149 NOV Buyers Guide (3 MONTHS NEWSSTAND!) 8/22/13 8/30/13 10/15/13

150 DEC Holiday Gift Guide / Nationals Wrap Up / TransWorld SLAM 9/26/13 10/4/13 11/19/13

151 JAN Rider of the Year, Four-Stroke Shootouts, Products of Year 10/24/13 11/1/13 12/17/13

2013 Editorial Calendar

PRINT 2013EDITORIAL CALENDAR



8/28


SPACESPECIFICATIONS

SPACE WIDTH HEIGHT

Spread Trim 15-3/4 10-1/2

Spread Bleed 16 10-3/4

Spread Live Area / Non-bleed 15-1/4 10

Full Page Trim 7-7/8 10-1/2

Full Page Bleed 8-1/8 10-3/4

Full Page Live Area / Non-bleed 7-3/8 10

2/3 Vertical (non-bleed) 4-1/2 9-3/4

1/2 Horizontal (non-bleed) 6-7/8 4-3/4

1/3 Vertical (non-bleed) 2-1/8 9-3/4

MOTO MALL1/4 Page (non-bleed) 3-1/2 4-3/4

1/6 Vertical 2-1/8 4-3/4

1/6 Horizontal 4-1/2 2-1/4

3 2-1/8 3

2 2-1/8 2

1 2-1/8 1

Advertising & Mechanical Guidelines:Please visit www.transworldmediakit.com

TOTALAUDIENCEMONTHLY PRINT CIRCULATION

*

Total Paid & Verified: 101,011

Newsstand: 12,203

Subscriptions: 88,808

Readers Per Copy: 6.6

Total Readership: 679,873

*ABC Publishers Statement 6.12

Ship all ad materials to:

ATTN: Jason JoplingTransWorld Motocross2052 Corte Del Nogal Suite BCarlsbad, CA 92011760.707.1952Digital:http://adportal.bonniercorp.com

SHIPPING

DISCOUNTS

Agency -15%

Multiple Page Discounts

Spread 5%

3-4 Pages 8%

5-6 Pages 10%

7-8+ Pages 12%

Network

First Title 4%

Additional Titles 1%

PRINT 2013EDITORIAL CALENDAR

COMPETITION

COMPARISONTRANSWORLD MOTOCROSS IS THE

LEADER IN TOTAL PAID CIRCULATION

TransWorld Motocross100,011 - Total Paid Circ.*

Motocross Action49,548 - Total Paid Circ**

Racer X60,107 - Total Paid Circ**

48%

23%29%

*ABC Publishers Statement 6.12 **US Postal Statement 2012 - 12 Month AVG

4/C

RATES

1X 4X 8X 12X

Full Page $5,969 $5,392 $4,772 $4,148

2/3 Page $4,715 $4,258 $3,770 $3,276

1/2 Page $4,174 $3,775 $3,339 $2,903

1/3 Page $2,987 $2,699 $2,389 $2,074

Cover (inside front) $8,022 $7,240 $6,395 $5,565

Cover (inside back) $7,429 $6,704 $5,927 $5,187

Cover (back) $8,216 $7,408 $6,557 $5,702

MOTO MALL

1/4 Page $1,181 $840

1/6 Page $683 $525

3 $400 $340

2 $315 $250

1 $200 $175



9/28


85% OF OUR READERSHAVE VISITED A COMPANYS WEBSITE AFTER SEEING

AN AD IN TWMX

Source: 2011 Reader Survey

59% OF OUR READERSHAVE MADE A PURCHASE IN THE PAST 12 MONTHS AS A

RESULT OF SEEING AN AD IN TWMX


94% OF SUBSCRIBERSTO TRANSWORLD MOTOCROSS PLAN ON RENEWING

THEIR SUBSCRIPTION


PRINT CIRCULATIONCOMPARISON


10/28


BUYERS GUIDE

NOVEMBER ISSUE

HOLIDAY GIFT GUIDE

DECEMBER ISSUE

3MONTH

NEWSSTAND

PRINT SPECIALISSUE


11/28


SOCIAL NETWORKING PROPERTIES

Facebook: 554,000

facebook.com/TransWorldMoto

Twitter: 45,000

@twmxdotcom

Instagram: 23,000

twmxdotcom

AVERAGE MONTHLY TRAFFIC *TWMX.com

Page Views: 3,620,609

Unique Visitors: 360,940

Homepage Views: 862,036

Photo Views: 538,882

Video Views: 477,701

Time On Site: 7 min. 26 sec.

* October 2011 - October 2012

ONLINE ONLINESTATISTICS


12/28


728X90 ROS DISPLAY UNITS Positioned at the top of every page

Rich media opportunities exist

300X250 ROS DISPLAY UNITS Positioned in the upper right column of the homepage adjacent to t he editorial marquee

Positioned in the right column of all interior pages adjacent to editorial content


300X600 ROS DISPLAY UNITS Positioned in the right column of every page

Limited availability


VIDEO PRE / POST ROLL 15 second maximum pre-roll

30 second maximum post-roll

728x90 ROS DISPLAY UNIT

300x250

ROS

DISPLAY UNIT

300x600

TOWER

DISPLAY UNIT

ONLINE STANDARD MEDIADISPLAY ADVERTISING


13/28


TAKEOVER TWMX.COMS HOMEPAGE! Make a dramatic impact and engrave your message into the minds of our users with a homepage takeover

Available in weekly increments. Pricing varies. Contact your rep for more details

WEEKLY HOMEPAGE BRAND BLOCKS INCLUDE 1.) Fixed 728x90 positioned at the top of the homepage

2.) Fixed 300x250 placed in the right column

3.) Homepage background wallpaper for the rst three (3) days

ONLINE WEEKLY HOMEPAGEBRAND BLOCKS

1

2 33


14/28


HOMEPAGE TOWER DISPLAY UNIT Positioned in the right column adjacent to editorial feature well

Limited availability, only twenty (20) advertisers per month

EDITORIAL TOWER DISPLAY UNIT Positioned in the right column adjacent to editorial content on all interior pages

Limited availability, only twenty (20) advertisers per month

300x600

INTERIORTOWER

DISPLAY UNIT

ONLINE TOWERDISPLAY UNITS

300x600HOMEPAGE

TOWERDISPLAY UNIT


15/28


HOMEPAGE MEGA DISPLAY AD The Mega Ad is a high-impact unit that lives above the navigation bar on the T WMX.com homepage

The unit expands on mouse over forcing editorial content downward revealing your message

Rich media opportunities exist within this ad unit

Limited availability, restricted to ve (5) advertisers per month

Offered in monthly increments

ONLINE MEGA ADDISPLAY UNIT

1 2


16/28


BACKGROUND WALLPAPERS Re-skin TWMX.com with your brands message Exclusive to your brand throughout campaign duration

These background wallpapers are clickable to your desired URL

ONLINE BACKGROUNDWALLPAPERS


17/28


TAKE OWNERSHIP OF AN EDITORIAL FEATURE ON TWMX.COM AND

ORGANICALLY INTEGRATE YOUR BRAND INTO THE EDITORIAL

CONTENT OF TRANSWORLD MOTOCROSS.

HOMEPAGE INTEGRATION 1.) Brand logo integrated into editorial franchise marquee image

ONLINE FEATURE INTEGRATION2.) Fixed 728x90 display unit located above sponsored editorial section

3.) Fixed 300x600 tower display unit positioned in the right column

4.) Custom branded background wallpaper, clickable

5.) Custom branded tag page where all sponsored content lives

*Additional custom opportunities available, ask your rep for details.

1

3

2

4 4

5

ONLINE EDITORIALFRANCHISE SPONSORSHIP


18/28


DAILY MOTION Total Views: 2,074,916

http://www.dailymotion.com/Transworld

YOUTUBE Total Views: 8,462,037

Subscribers: 20,394

http://www.youtube.com/transworld

http://www.youtube.com/TWMXcom

5MIN MEDIA Total Views: 40,000

http://www.5min.com/TransWorld%20Motocross

META CAFE Total Views: 220,000

ITUNES Video Downloads: 10,000

Syndication Channels

ONLINE CONTENTSYNDICATION


19/28


EXCLUSIVE SPONSORSHIP OF TRANSWORLDS ON-DEMAND VIDEO PLATFORM

100% SOV throughout campaign time frame

Simple layout with the video player dominating the center of the pages

Two ad units on each page, reducing clutter and increasing the

effectiveness of the units

Powered by branding in the top right corner of t he video player

15 second video pre-roll per daily unique visitor

ONLINE TRANSWORLD.TV

TransWorld.TV is the ultimate online

on-demand video platform that offers

compelling and relevant selections of

action sports clips, trailers, webisodes,

and live webcasts through a single website

viewable across multiple screens including

mobile devices, personal computers,

e-readers, and traditional television

screens. The TransWorld.TV platform

provides a unique way for advertisers to

connect with our audiences most prized

interests, viewing videos of their favorite

athletes putting it on the line and blowing

minds.


20/28


E-NEWSLETTER OVERVIEWTransWorld Motocross e-mail marketing is a cost effective way to deliver your brands

message directly to your target consumers inbox. Our e-mail marketing programs

offer immediate, highly measurable results, and deliver a high return on investment.

The TransWorld Motocross e-newsletter is sent twice a month to a 100% opt -in, highly

engaged audience. These e-newsletters are an ef fective way to reach the motocross

enthusiast and consumer.

The open and click-through rates of these e-mail programs consistently exceed

benchmark performance standards. Combine these e-mail marketing programs with

your print and online advertising to drive consumer engagement, boost website trafc,

and increase conversions and sales.

LIST SIZE INFORMATION Editorial e-newsletter: 39,000 opt-in subscribers

E-MAIL PERFORMANCE Average open rate: 15%

Average CTR: 31%

AVAILABLE AD UNITS 728x90

300x250

300x600 Takeover / Brand Block (728x90, 300x600, Background Wallpaper)

Video Widget

Branded Editorial Sections

DATABASE E-NEWSLETTEROPPORTUNITIES


21/28


CUSTOM / SPONSORED E-MAIL OVERVIEWTransWorld Motocross sponsored e-mail marketing is the fastest way to engage the TW audience

with your brands message. Sp onsored e-mails are proven to boost website trafc and i ncrease

conversions and online sales. Use our custom e-mail programs as an effective way to deliver

custom surveys, contests and other unique branding promotions in a targeted and timely manner.

Here are examples of how you can utilize sponsored e-mails to help accomplish your marketing

goals:

CONTESTSContests help to drive audience interaction with your brand and provide you with consumer

opt-in data capture opportunities.

CUSTOM SURVEYS & POLLSAsk your target demographic questions you want answered to better understand your consumer

market! TransWorld Motocross will program and roll out easy to navigate surveys in addition to

providing a quantitative analysis from the results.

SPECIAL OFFERSUtilize a sponsored e-mail to offer unique discounts or special coupons to the TWMX audience.

LIST SEGMENTATION / BEHAVIORAL TARGETINGCapitalize on TransWorlds ability to send an e-mail out to a target geographic or demographic

audience.

LIST SIZE INFORMATION Sponsored / custom e-mail: 42,000 opt-in subscribers

E-MAIL PERFORMANCE Average open rate: 13.78%

Average CTR: 13%

DATABASE CUSTOM / SPONSOREDE-MAIL OPPORTUNITIES


22/28


MUSCLE MILK TRANSWORLD MOTOCROSS RACE SERIES

Owned and operated by TransWorld Motocross, the Muscle Milk TransWorld Motocross Race Series runs annually and consists of four, 6-race series (Winter Cup,

Spring Cup, Summer Cup, and Fall Cup) for a total of 24 events. Each event features races for riders of varying ages and ranges of experience from beginner to pro

levels.

Attendance: The race series is attended by both competitors and spectators. The number of par ticipants has increased as the series progressed with over 500

racers competing in the largest race of the year.

Where: Multiple tracks in the Southern California area.

EVENT MUSCLE MILKTWMX RACE SERIES


23/28


TRANSWORLD SLAM FESTIVAL

EVENT TRANSWORLD MOTOCROSSSLAM FESTIVAL

The 2012 TransWorld SLAM Festival was held at Lake Elsinore Motorsports on

October 13, 2012. The free festival featured open track riding, a Kids Learn-to-Ride

track, Rockstar Metal Mulisha Freestyle Motocross Jump Shows, over 60 vendors in

a giant vendor row, and multiple giveaways from participating vendors and sponsors.

The highlight of the festival was the head-to-head pro race with a winner-take-all prize

purse that included cash, the TransWorld SLAM championship belt, and the cover of

the December issue of TransWorld Motocross. Justin Bogle was the rst TransWorld

SLAM champion to return to defend his title, and he defended it indeed, as he was

awarded a second consecutive TransWorld SLAM t itle.

Where / When: Lake Elsinore Motosports - Lake Elsinore, CA / October 2013


24/28


TRANSWORLD MOTOCROSS MOVIE - 2013

Overview: The movie projects by TransWorld Motocross highlight best professional

and up-and-coming riders in motocross on and off the track. TWMXs lm projects

are multimedia initiatives that reach a much larger audience than the traditional

DVD release. The making of the movie is documented and released in the form of

webisodes that incorporate interviews, riding footage, behind-the-scenes outtakes,

and trailers. These webisodes are posted to TWMX.com and help introduce the

video and its cast to unaware consumers and build excitement for the ofcial release.

Release Date: Fa ll 2013

MOVIE 2013FEATURE FILM


25/28


CREATIVE CAPABILITIES SFPSTRAIGHT FROM

PRINT

SFP+CHOICE OF VIDEO

OR IMAGE GALLERY

DFTDESIGNED FOR

TABLET

EFTENHANCED FOR

TABLET

Static ad(Works in both orientations)

Clickable Web Link

Multiple Web Links /Stream Video

Four Pages of Creative(Horizontal, Vertical, or Combo)

Up to 30 Second Video(Pick one)

Audio Files

360 Rotation

Image Gallery (8 Images)(Pick one)

Survey

TOTAL INVESTMENTFree to printadvertisers

$1,500 $2,750 $4,000

Sources: MinOnline, ComScore, GFK MRI iPanel

TRANSWORLD MOTOCROSSiPAD / TABLET READERTABLET


26/28


100% SOV THROUGHOUT CAMPAIGN TIME FRAME The only ad unit on the TWMX.com mobile site

300x50 xed ad unit (HTML5, .jpg or .gif only)

.7% average CTR with several campaigns averaging over 1% CTR

STANDARD MOBILEDISPLAY ADVERTISING UNITMOBILE


27/28


100% SOV THROUGHOUT CAMPAIGN TIME FRAME The only ad unit on the TWMX.com mobile site during length of campaign

300x50 ad unit that expands to 300x150 on click (HTML5, .jpg or . gif only)

Positioned at the bottom of the mobile site

MOBILE MEGA MOBILEDISPLAY ADVERTISING UNIT

1

2


28/28


TransWorld Media has the resources and experience to develop a creative marketing strategy that resonates authentically and credibly with t he Action Sports

demographic. Contact your rep for more details .

Services:Print / Digital / Video Production / E-mail Marketing / Events / Marketing Strategy / Point-of-Purchase

Clients Include: Gatorade, Dodge, Braun, Alli Spor ts, Mountain Dew, UFC, Ball Park, Oakley, Gore-Tex, Ride Utah, Salomon/Bonre, Nike, Farmer John, Casio, Keystone

Resort, and more.

CREATIVE SERVICES CREATIVE &MARKETING SOLUTIONS

Motocross Magazine 2013

Documents

Transcript of Motocross Magazine 2013