Motivating volunteers bbbs presentation

Motivating Volunteers

Presentation to: Big Brothers Big Sisters

February 19, 2008

Cabinet for Health and Family Services

How do you motivate volunteers?

Who Knows?



Why volunteers sign up

(and why they don’t)


McClelland’s Social Motivators

First published in the late 60’s David McClelland and John Atkinson researched 3

distinct motives which affect people’s behavior:

Achievement

Affiliation

Influence


McClelland’s Social Motivators

Achievement Motivated People


Achievement Motivated People

Respond to recognition that:– Quantifies their success– Offers tangible rewards– Tells others of their specific achievements– Is connected to jobs with clearly stated goals– Recognizes them to the general public– Recognizes them to members of other groups with which

they belong– Allows them to be “promoted”


McClelleand’s Social Motivators

Power/Influence Motivated People


Power/Influence Motivated People

• Responds to recognition that:– Can be used to persuade or recruit others to the cause– Can be used to broaden the public’s knowledge of the

program– Quantifies specific accomplishments– Gives them the opportunity to interact with those they

perceive as powerful– Names an effort, site or program in their honor– Provides personal notes from high level officials of the

organization or community


McClelleand’s Social Motivators

Affiliation Motivated People


Affiliated Motivated People

• Respond to recognition that:– Provides notes or gifts from clients– Gives them some tangible, recognizable symbol that

identifies them as part of a successful group– Offers social opportunities– Provides letters to those they care about which cite their

contributions to the agency– Highlights to others how much they have helped clients,

giving specific examples


Motivational Analysis

Each of the following items consists of three related statements. Mark the statement that most closely describes your preference, most

of the time. There is no right or wrong answer.


Motivational Analysis Key

Record your choice of each statement by putting a mark or check in the space provided

below for each of the three motivators. If your answer to #1was “b”, you would put a

mark on the line titled “influence”. Do that for each question. Then add the total number of

marks for each of the three categories.


Recognition...

...the art of catching people being Good and taking the time to tell them so.


Retention...

...the art of keeping or maintaining to keep in one’s service.


Retention Factors

• Expectations for Behavior

• Rules

• Systems

• People

• Communications


Retention Factors continued

• Rewards

• Climate

• Setting

• Success and Impact

• Individualism



What really keeps volunteers volunteering?


Next Action?

Based on our conversations, what is one thing you will do this week to motivate and/or retain

your volunteers?


Thank You for All You Do!!

Melissa Newton

Kentucky Commission on Community Volunteerism and Service

275 E. Main St. 3W-E

Frankfort, KY 40621

800-239-7404

[email protected]

www.volunteerky.ky.gov

Motivating volunteers bbbs presentation

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