Motivating Staff using Benefits management to align values
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What’s in it for me? Benefits realisation management and staff motivation Hugo Minney PhD The Social Return Company
description
Everyone wants to make a difference. When people feel involved, feel that they make a difference, they can achieve superhuman results. When they don't feel involved, recognised, and able to contribute, they become demotivated. Benefits Management is a way of measuring to demonstrate results. With the right measures and reporting in place, people can see what a difference they make and can see how their changes in behaviour and activity affect the organisation's (and their team's) success. That's why it is so powerful!
Transcript of Motivating Staff using Benefits management to align values
What’s in it for me?Benefits realisation management and staff motivation
Hugo Minney PhDThe Social Return Company
What gets you up in the morning?
• Nobody comes in to work to do a bad job (well, almost nobody)
• We all want to make adifference – make theworld a better place
• Very few people work just for the money*
• So… what am I going to tell you?
• Osterloh & Frey 2007 Does pay for performance really motivate employees?• PwC NextGen 2013: Millennial workers want …
A future where all projects succeed
John Thorp – The Information Paradox
capability
Benefits ManagementBenefits management is the identification,
definition, planning, tracking and realisation of business benefits.
• Recognise what we’re trying to achieve – in context. Do we still want this? What’s changed?
• Who does it affect? The employees are often the forgotten stakeholder
• Do we know what success looks like? (soft measures)• Does everyone agree what success looks like?• People look after Number 1. Are you giving them
what they want?
A Health Economy in Northern Britain
• 160 initiatives for change – “projects”• £60 million per year spent on change• Professional carers resist change – all change
represents risk – “what we’re doing now is safe”
• Management targets divorced from both the knowledge, and the need (sometimes)
Benefits Frameworks
• Part time for 4 months• 7 workstreams, • Three workshops
– Context: what you are doing, what the need is, where are the gaps? What does success look like?
– Measurement: what means improvement, where can we get that information?
– Delivery: how are you doing? What are you changing because of measurement?
• coaching between workshops
Benefits Mapping
… means People getting involved
… means common sense
Staff Motivation
• “I can tell my grandchildren ‘I did a good job this week’ “
• Lower Sickness/ Absence• Easier Recruitment/ Retention• Getting much more done• Engaged with corporate objectives –
even to MAKE MONEY
Why projects don’t succeed
• Failure – budget, time, quality • Benefits delivery, contribute to corporate
objectives are “nice to have”? • Internal problems 60% of the reasons for
failure– Failure to plan– Failure to apply governance– Failure to be motivated?– Failure to engage BAU at handover?
PricewaterhouseCoopers 2012
Budget Time Quality Business Objectives
Driving improvement
• We (the people who talk to the client/ do the work) see the need/problem first!
• We know what to do about it (have the most experience)
• We can inspire*
• We won’t resist our own design for change
• (a new problem – managing configuration)
Malcolm Gladwell – Tipping Point
Outside of healthcare
• Adults with learning disabilities in receipt of ISL• Drug rehabilitation for mothers who want their
children back• Virgin Media residential cable installers• Who else could benefit (pun intended)?
– Call centre workers?– The building trade? What are you creating?
How do you use it?
• Involve stakeholders• Map outcomes to context and drivers for change• Evidence – what is important (NOT JUST “what
can we measure?”)• Establish impact – does our change result in this,
or was it something else?• Calculating the outcome so people can use it to
make decisions• Reporting – and using the results
Tailored from:Jeremy Nicholls – A guide to Social Return on Investment
Turning SOFT into HARD
• Important things like – Customer Satisfaction– Net Promoter Score
• What impact on the bottom line?• How much?• Decisions on investment and on further
investment• Decisions on direction
Where do you go from here?
• 4 stages of Benefits Management:– WHY – business case, sponsor, stakeholders– WHAT & HOW
• Project planning, measurement schema• Project delivery, decisions to maximise benefits
– HANDOVER – handover capability, plus motivation– ONGOING
• Measuring and reporting• Tweaking and adjusting for even better outcomes
Define BenefitsCase for Investment
Quantify and milestones
Decisions to maximise benefits
What benefits deferred and how to monitor themB
enef
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Fra
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IdeaInitiation
Define DeliverablesMilestonesResources
Project monitoringProject deliveryGovernance
Clo
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Handover
Taking Benefits Management Onwards
Business as Usual
Reporting & tweaks
WHY WHAT & HOW HAND-OVERONGOING
Professionalism
• Like Project Management – follow a tried and tested process*:– don’t just make it up as you go along
• The right tools for the job– iBE.net includes Project Management, Time and
Billing, EVA; Benefits Management to follow shortly (one time entry, used many times)
– Try it out at www.ibe.net
* PwC 2012 Project Maturity
The foundations of Morale
• The military understand this– Spiritual – because only spiritual foundations can
stand real strain– Intellectual – because men are swayed by reason
as well as feeling• It must be attainable, by the organisation. Confidence
in planning and capability
– Material – last, because the very highest kinds of morale are often met when material conditions are lowest
William Slim “Defeat into Victory”
Measuring & reporting to motivate
• What’s important?*– We are not just numbers– We are excellent at what we do– Our company and our customers recognise our
effort and care– We are doing something useful and valuable
• How do we measure these?– Team and individual recognition – measure what
matters– Put it into context: “I help people” (identity!)
James Robbins – Nine Minutes on Monday
When the best leader’s work is done, the people will say:
“We did it ourselves”Lao Tzu
