Motivating People to Do Their Best

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    Motivating People to Do their

    Best

    Perri Cebedo and Associates

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    Provide Recognition and

    Correction Rewards when performance expectations are

    met or exceeded

    "There is only one thing worse than failure, it isthe failure to recognize and reward success.

    Rewards given should be perceived to be ofvalue by the recipient

    Rewards should be timely and specific andpublic

    Correction should focus on behavior. Usesandwich technique.

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    How to Motivate Your Sales Team

    Social Styles

    Annual Manager Evaluation

    Comunication StylePerformance Evaluation Style

    Coaching Style

    Knowing everyone in the Team

    (Personal Data Base)Annual Coaching Plan

    Annual Motivational Plan

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    ANALYTICALSCautious actions and decisions

    Likes organization and structure; Dislikes

    involvement

    Asks many questions about specific details

    Prefers objective, task-oriented, intellectual

    work environment; Wants to be right and on data

    collection; Works slowly and precisely alone

    Seeks security and self-actualization

    Good problem-solving skills

    AMIABLESSlow at taking action and making decisionsLikes close, personal relationships

    Dislikes interpersonal conflict

    Supports and actively listens to others

    Has excellent ability to gain support from others

    Works slowly and cohesively with others

    Seeks security and belonging

    Good counseling skills

    DRIVERS

    Decisive actions and decisions

    Likes control; Dislikes inaction

    Prefers maximum freedom to manage himself

    and others; Cool, independent and competitive with

    others;Low tolerance for feelings, attitudes and

    advice of others

    Works quickly and impressively alone

    Seeks esteem and self-actualization

    Good administrative skills

    EXPRESSIVES

    Spontaneous actions and decisionsLikes involvement; Dislikes being alone

    Exaggerates and generalizes; Tends to dream

    and get others caught up in his/her dreams

    Jumps from one activity to another

    Works quickly and excitingly with others

    Seeks esteem and belongingness

    Good persuasive skills

    Characteristics of the 4 Styles

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    AmiablesPersonalized, friendly environment

    Consideration, job security

    Needs time to adapt

    Identifies with TEAM, needs appreciation

    Likes work stability

    Small Territory, Specialized jobs

    AnlyticalsSecurity, Stability

    Total picture Pros & Cons

    Accurate Info about the Job

    Predictable work environs

    Needs Assurance needs consideration

    Needs Step by step Job Process

    Drivers

    Authority, ChallengesPrestige, Autonomy

    Varied Activities,

    Difficult Tasks

    Logical Focus

    Oportunity for advancement

    Expressives

    Recognition in public

    Popularity, top people contacts

    Freedom of expression

    More autonomy; less supervision

    Good work conditions

    Recognition of special skills

    Motivational Needs of the Four Styles

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    PERSONAL PROFILE OF THE PSR (REP):

    Rep: __________________________________________Zodiac Sign: _______________________Marital Status:__________________________________Social Style ________________________Wife or Husband: _______________________________Birthday:___________________________Children, Age______________________________________________________________________Family Origin _____________________________________________________________________Sports: __________________________________________________________________________Hobbies: _________________________________________________________________________Social Groups and Clubs: ___________________________________________________________Friends: __________________________________________________________________________

    Preferrred Cuisine : _____________________________Favorite Wine________________________Interests: ______________________________________Pets_______________________________Music: ________________________________________Favorite Instrument__________________Arts: _________________________________________ Favorit Painter______________________Literature: _____________________________________Favorite Author ____________________Profesional Magazines___________________________Personal Magazines_________________Cine/ TV Programs______________________________Countries Visited____________________Humor: _______________________________________Favorite vacation Spots_______________Languages: ___________________________________Dances_____________________________Investments: __________________________________StockBrokers_______________________Health - Personal: ______________________________ Mutual Funds______________________Health Family: ___________________________________________________________________Communication Tips: _____________________________________________________________Favorite Rep of Doctor_____________________________________________________________

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    Annual Coaching Plan 2003-2004

    Medical Representatives

    1.

    2.

    3.

    4.

    5.

    6.

    7.

    8.

    Legend: A: Star

    B: Medium

    C: Novice

    NEEDS JUL. AUG. SEP. OCT. NOV . DEC. JAN. FEB. MAR. APR . MAY. JUN.

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    Motivational Plan 2003-2004

    MEDICAL REPRESENTATIVE

    1.

    2.

    3.

    4.

    5.

    6.

    7.

    8.

    Legend: A:Memorandum

    B: Memo from my Boss

    C: Dinner

    Social JAN. FEB. MAR APR MAY JUN JUL AUG SEP. OCT. NOV . DEC

    Style

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    Areas for Improvement

    Are you a positive leader?

    What is your teams perception of your style ofleadership?

    Do you celebrate Firsts or only results?

    Do you reward risk-taking

    Do you have a motivational plan for your team

    Do you have a Coaching Plan? Do You live the 7 Principles of Optimizing TeamPerformance?

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    How to Motivate Your Sales Team

    Social Styles

    Annual Manager Evaluation

    Comunication StylePerformance Evaluation Style

    Coaching Style

    Knowing everyone in the Team

    (Personal Data Base)Annual Coaching Plan

    Annual Motivational Plan

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    MOTIVATING AND

    STIMULATING REPS

    Perri Cebedo and Associates Sales and Marketing Training Professionals

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    MOTIVATING AND

    STIMULATING REPSTaking an active interest in your Reps will

    have a tremendous impact on how well

    they perform for you.

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    WHY MOTIVATION IS

    IMPORTANT Plays an important role in performance

    Is often a result of praise or financial reward

    Requires that the ten basic needs of Rep are

    met

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    WHAT ARE THESE NEEDS:

    Basically, there are ten major needs:

    Security

    Recognition

    Usefulness

    Opportunity

    Belonging

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    WHAT ARE THESE NEEDS:

    (Continuation)

    Challenge

    Communication

    Correction

    Status

    Respect for leader

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    HOW CAN YOU MEET THESE NEEDS:

    Security:

    Job security

    Financial security

    Personal security

    Recognition:

    Reps need to feel worthwhile and important

    Recognize and praise the business and personal

    success of Reps

    Take a personal interest in your Reps

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    HOW CAN YOU MEET THESE NEEDS:

    Usefulness:

    Reps must feel that they are contributing both to the

    company and to their customers

    Involve Reps in decision-making, problem-solving,

    conventions and extra responsibilities

    Opportunity:

    A real opportunity for advancement must exist beyond just

    the chance to make more money

    Let your Reps know how you feel about their future

    Remind them of the opportunities that exist within the

    company

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    HOW CAN YOU MEET THESE NEEDS?

    Belonging: The instinct to join and the desire to be accepted by the

    group is one of mans greatest needs

    Let Reps freely share thoughts and feelings in training

    meetings Usefulness is reduced if a Rep ceases to identify with the

    company

    Create sales groups

    Communicate frequently with your Reps so they dont feelleft out

    Plan activities outside the office

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    HOW CAN YOU MEET THESE NEEDS?

    Challenge:

    Continual challenges are necessary for

    increased competence

    Reps are motivated by successfully completingchallenges

    Give a Rep a new or enlarged territory

    Express confidence in a Reps ability

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    HOW CAN YOU MEET THESE NEEDS?

    Communication:

    Open communication helps a job maintain its appeal

    A Rep must have access to the boss

    A Rep must know whats going on

    Get to know your Reps personally

    Keep your Reps fully informed about plans that affect

    them

    Have a periodic appraisal with a free exchange of ideas Keep your door open whenever possible

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    HOW CAN YOU MEET THESE NEEDS?

    Correction:

    People need to know exactly what they are supposed

    to be doing

    Correcting your Reps will motivate them to work

    harder to prove themselves

    At the very beginning, draw lines between what the

    Reps can and cannot do

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    HOW CAN YOU MEET THESE

    NEEDS? Correction:

    Criticize promptly and justly

    Make sure you know all the facts beforecorrecting a Rep

    Be honest and straightforward, not evasive

    Follow-up your criticism with somethingpositive

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    HOW CAN YOU MEET THESE

    NEEDS? Status:

    Reps want respect that largely grows out of

    their jobs and companyShow your own respect for the company

    Give a Rep a new title to indicate increased

    competence

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    HOW CAN YOU MEET THESE NEEDS?

    Respect for a leader:

    You must have the respect of your Reps to be an

    effective leader

    Know your business well

    Do not be cold - have a sense of humor

    Be patient

    Be positive

    Work hard Be sincere

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    USING CONTESTS TO

    STIMULATE SALES

    Planning your contest

    Scoring the contest Staging the contest

    Holding the contest

    Involving the families of Reps in

    the contest

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    PLANNING YOUR CONTEST:

    What are your objectives?

    Will everyone have a chance to win?

    What awards will be given out?

    How long will the contest last?

    Is it timed right?

    What kind of publicity do you want?

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    SCORING THE CONTEST:

    Is your scoring system fair?

    Is your scoring on a volume alone? Is there

    some equalizing factor so that those withless territory or sales volume have the

    chance?

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    STAGING THE CONTEST:

    Is it different enough from you last contest to make it

    new and interesting?

    Does it drive home one central selling idea?

    Is your starting time far enough ahead so that you can

    do the best possible job of promoting the contest?

    Is your contest announcement spectacular enough?

    Will it impress your sales Reps as it should?

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    HOLDING THE CONTEST:

    Do you have a simple method by which a sales Rep cannotify the office every time he scores?

    How often do you send out progress reports?

    Another helpful suggestion is to involve the families of

    your sales reps in the contest. Pressure from home todo well is often more effective than pressure from the

    management!