MOTIVATED AUDIENCE. - NZ Fitness & Health...

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MOTIVATED AUDIENCE. WHY YOU NEED TO BE HERE IN 2016 NEW ZEALAND’S PREMIERE HEALTH & FITNESS EVENT 2016 EVENT DETAILS: 9-10 July 2016, 9am-5pm daily ASB SHOWGROUNDS, GREENLANE, AUCKLAND, NEW ZEALAND

Transcript of MOTIVATED AUDIENCE. - NZ Fitness & Health...

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MOTIVATED AUDIENCE.

WHY YOU NEED TO BE HERE IN 2016

N E W Z E A L A N D ’ S P R E M I E R E H E A L T H & F I T N E S S E V E N T

2016 EVENT DETAILS: 9-10 July 2016, 9am-5pm dailyASB SHOWGROUNDS, GREENLANE, AUCKLAND, NEW ZEALAND

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Put your brand in front of a pre-qualified audience in an active buying mode.

The NZ Fitness Expo is NZ’s largest health and fitness event and encompasses all aspects of health, fitness & living an active lifestyle for the dedicated fitness enthusiast through to those just starting out.

The NZ Fitness Expo is a great event that brings together likeminded businesses and industry experts under the one roof for visitors to be able to engage with and also find out more about health and well-being,

fitness and sports. Visitors attend in search of information and what they need to better themselves and live a healthier lifestyle.

The NZ Fitness Expo is an exciting show and with the health and fitness industry experiencing unbelievable growth, 2016 is already bigger and better than ever before! Everything from fitness programmes and fitness equipment to apparel and footwear, food/nutrition, health services, supplements, triathlon, yoga and pilates, education, training and career and more is on show this July.

New Zealand’s largest and most interactive health and fitness showcase, bringing products and customers together in a captivating and exciting environment.

No other marketing medium or promotional tactic provides the ability to directly engage with thousands of ideal customers.

2016 EVENT DETAILS: 9-10 July 2016, 9am-5pm dailyASB SHOWGROUNDS, GREENLANE, AUCKLAND, NEW ZEALAND

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EQUIPMENT & ACCESSORIES• commercial / home fitness• functional training• strength & conditioning• fitness technology & wearables• running accessories• swimming / cycling / triathlon

equipment & accessories

GROUP FITNESS• group fitness programmes• general or boutique fitness

centres / facilities• boxing / pole / MMA / dance /

CrossFit progammes & facilities• audio products• outdoor sports & sporting events• running, endurance, multisport

& trail running clubs• yoga & pilates• sports clubs / sporting bodies /

associations & federations

APPAREL & FOOTWEAR• compression & performance• general fitness / gym wear• running • swimming / cycling / triathlon• endurance, multisport & trail

products• yoga & pilates

INDUSTRY & BUSINESS SERVICES• industry education & training

• membership services

• finance and financial support

• commercial business services

• APPs/Software

• commercial equipment

• military & emergency services

• fitness music & audio products

WELLNESS & BEAUTY• health / wellness / rehabilitation /

injury prevention

• health services - chiropractic, massage, physio etc.

• proteins & supplements

• skincare

THE NZ FITNESS EXPO COVERS A WIDE RANGE OF PRODUCTS

AND SERVICES COVERING ALL ASPECTS OF

HEALTH & FITNESS…

FOOD & NUTRITION• paleo / clean eating / raw /

organic / healthy• proteins & supplements

WHO SHOULD EXHIBIT?

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WHYEXHIBIT?

Source potential distributors

VISITORS TO THE NZ FITNESS EXPOATTEND TO: - buy at special

expo-only prices- learn about new health

and fitness products and services

- discover the latest fitness trends and brands

- try new equipment and clean food options

Get in front of this key qualified

audience and grow your

business and customer base!

Grow your customer base & social media followers

Build customer relationships

Engage with customers face-to-face & obtain immediate feedback

Launch & demonstrate

new products

Increase brand awareness

Build loyalty with existing and new customers

Network with other industry professionals

Showcase your product range

Sell direct to target audience

APPROX.

9,000FITNESS ENTHUSIASTS

& INDUSTRY PROFESSIONALS

OVER 2 POWERFUL DAYS

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As well as during the two-day Expo, the NZ Fitness Expo business model offers additional opportunities for exhibitors to take advantage of promotional channels leading up to the NZ Fitness Expo, during the Expo and follow-up after the Expo.

The NZ Fitness Expo has a strong social media following and qualified databases of fitness enthusiasts and industry professionals that we communicate with on a regular basis.

“What a great platform to showcase what our business has to offer. It was our first year involved and it was a massive success on every level. Thanks again to you and the team, we will be in touch soon!”2XU NEW ZEALAND

HOW DO EXHIBITORS BENEFIT?

70%RATED NZFE

IMPORTANT OR VERY IMPORTANT

TO THEIR BUSINESS

73%RATED

SATISFIED OR VERY SATISFIED

WITH NZFE

92%GATHERED

LEADS

78%MADE SALES AT THE EXPO

100%GENERATED

BRAND AWARENESS

60%CONDUCTED MARKET

RESEARCH AT THE EXPO

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AUDIENCE

14%INTERESTED / INFO-SEEKER

16% INDUSTRY PROFESSIONAL

71%FITNESS ENTHUSIAST

49%20-28 YRS

11%16-19 YRS

5%46+ YRS

14%36-45 YRS

21%29-35 YRSAGE

VISITED FROM:AUCKLAND 76.37%TAURANGA 3.94%WAIKATO 7.71%WELLINGTON 4.11%CHRISTCHURCH 2.23%OTHER 8.90%

The NZ Fitness Expo has proven to deliver successful results and is increasing in its success each year.

The 2015 event increased visitor attendance by 24% A number that continues to grow as the health and fitness industry capitalises on the ever-growing consumer interest.

Approx. 9,000* visitors attended in 2015.

*This visitor number does not include the additional ‘customers’ made up from other exhibitors and their staff, and NZ Fitness Expo event competitors, judges and organisers.

WHO VISITS? GENDER53%FEMALE

47%MALE

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TRAINING ELEMENTS UNDERTAKEN:

GYM / HIIT TRAINING 74%

MUSCLE BUILDING 48%

RUNNING/WALKING 35%

GROUP FITNESS 22%

AT-HOME TRAINING 22%

BOXING 18%

CROSSFIT 17%

YOGA 14%

SWIMMING 12%

CYCLING 11%

BOOTCAMP 10%

MIXED MARTIAL ARTS 8%

PILATES 5%

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TRAINING FREQUENCY

64%5-7 TIMES/WEEK

94%AT LEAST 3 TIMES/WEEK

6% 1-2 TIMES/WEEK

30%3-4 TIMES/WEEK

HOW ARE THEY TRAINING?

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TIME SPENT AT EXPO

SPENDING HABITS

72% LIKELY TO PURCHASE EXPO PRODUCT IN THE NEXT 6 MONTHS

47%AVERAGE SPEND AT EXPO $100+

53%1-3 HOURS

34%3-6 HOURS

10%ATTENDED BOTH DAYS

3%7+ HOURS

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SEXPO ATTENDANCEMAIN REASONS FOR ATTENDING:

87%OF VISITORS

IN 2015 MADE A PURCHASE

85%TO TEST,

TRY & RESEARCH

70%TO PURCHASE PRODUCTS &

SERVICES

“The Fitness Expo was a great opportunity for us to create brand awareness around our course as well as branch out and meet other like-minded figures within the industry. We learnt a lot over the weekend and are looking forward to attending next year.”

JASON KOSTER, FIT FUTURES LEARNING INSTITUTE HEAD TUTOR

“We had a great time at the 2015 NZ Fitness Expo. We met lots of people including potential stockists/distributors and several athletes, and it was the perfect opportunity to show off our product to the general public. We were busy for the whole event sampling and selling our Paleo Bars; we’ll be back again next year for sure!”

TINA BARTON, BLUE DINOSAUR

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WHAT’STHERE?

1 FREE FITNESS Q&A SEMINARS offer an exciting opportunity for Industry Experts and Fitness Athletes to share their knowledge, training tips and experience to motivate and inspire visitors.

2 MAIN STAGE is a focal point of the Expo, hosting a range of events and interactive presentations to entertain and inform visitors.

3 INDUSTRIAL ATHLETIC INVITATIONAL is NZ’s largest elite-athlete CrossFit competition, where the best of the best male and female athletes in the country are invited to compete.

4 NZ FITNESS EXPO STRONGMAN CHAMPIONSHIP is the largest of its kind in NZ and invites the strongest men in the country to compete over various exciting rounds for NZ titles.

5 NEW ZEALAND POWERLIFTING Federation in conjunction with the NZ Fitness Expo hosts the NZ National Record Breakers Championship where NZ’s best powerlifters attempt to break NZ records.

6 NZ ARM BATTLE SERIES consists of a challenging elimination format, that strives to find the best Arm Wrestlers in New Zealand.

7 MIXED MARTIAL ARTS is showcased in a range of formats at the Expo. Previous years have included a BJJ Grappling Tournament and with growing popularity, we’ll be extending the dedicated arena to include other popular forms of MMA.

8 NZ FITNESS MODEL SEARCH allows open-amateur male and female fitness enthusiasts the opportunity to gain competition experience while

competing for exciting prize packs, including product sponsorship, professional photoshoots, apparel, profiling and more.

9 NUTRITION KITCHEN hosts a range of industry experts demonstrating the latest tips and advice on healthy, clean, nutritious eating.

10 INDUSTRY HUB at the Expo provides a great outlet for business owners / managers, personal trainers and industry professionals to seek out the latest products and services on offer, seek expert advice and network with industry peers.

11 OUTDOOR ENDURANCE ZONE covers running, swimming, cycling, multi-sport, marathon, trail running, fun runs/mud runs/obstacle course events, outdoor sports & triathlon.

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Our extensive, targeted marketing campaign comprises of a combination of social media and (consumer and trade) database marketing, in-gym direct marketing and exposure, relevant magazine titles, backed up by a results-driven, strong on-air radio campaign with selected stations.

TARGETED AUDIENCE

94%NZFE VISITORS TRAIN 3 TIMES/

WEEK MIN.

64%NZFE VISITORS

TRAIN 5-7 TIMES/WEEK

Now that’s a targeted audience!

“Having attended both the 2014 and 2015 NZ Fitness Expo’s we now consider our spend on the NZ Fitness Expo as an essential part of our NZ marketing budget. There’s not many advertising / branding campaigns that allow you to create such a buzz around your brand. I worked closely with event manager Jono Ridler to pull off a successful event this year and we’re already looking forward to 2016.”

SIMON PHILLIPS, MANAGING DIRECTOR - FITWEAR

MAGAZINES

REGULAR EDMs TO SUBSCRIBERS

ON-AIR RADIO CAMPAIGN

IN-GYM MEDIA

ADDITIONAL ONLINE EXPOSURE

ASSOCIATIONS / FEDERATIONS

18,000+ SOCIAL MEDIA

FANS

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There’s thousands of targeted visitors that attend the show and more than 100 brands vying for their attention…

• How do you stand out from the rest?

• How do you get remembered long after the event has passed?

• How do you cement yourself as a leading brand within the health and fitness industry?

Exclusive opportunities to further target your desired audience, help you to stand out from the

crowd and build momentum in the lead up to the show, at-show and

post show!

PARTNERSHIP OPPORTUNITIES

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• Presenting Rights

• Principal Sponsor

• Apparel Partner

• Feature Event Sponsors:- Main Stage Sponsor- Fitness Model Search Sponsor- Event Arena Sponsorship (MMA

Arena, Strength Arena)- Championship Sponsorship (e.g.

Strongman, Powerlifting, Grappling)- ‘Round / Heat’ Sponsorship

(for various Feature Event Championships)

• Online Ticketing Sponsor

• Fitness Seminars Sponsor

• Trade Breakfast Sponsor

• Outdoor & Endurance Zone Sponsor

• Business Hub Sponsor

• Industry Pre-Expo Breakfast Lanyard / Ticket Sponsor

• Industry Pre-Expo Trade Bag Sponsor

• Event Bag Sponsor

ADDITIONAL OPPORTUNITESThese exist for those who have secured their space at the NZ Fitness Expo 2016.

These include:• Expo Programme Advertising (various

sizes + limited opportunities available)

• Website Banner Advertising

• EDM Advertising

• EDM Exclusive Special Offer Opportunities

• Social Media Targeted Advertising / Offers to NZFE fans

Talk to us so we can recommend and tailor an option to suit your specific marketing objectives. Just get in touch and let’s discuss how and what would work for you.

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OPPORTUNITIES

THESE INCLUDE (but not limited to):

SECURE YOUR SPACE FOR 2016 *Please note, some product categories may already be at capacity.

CONTACT: Jono Ridler [email protected] or 09 976 8375 WWW.NZFITNESSEXPO.CO.NZ

BOOK NOW