Mothers Day, - ANCHOVY. · Mothers Day, 2 74% of the ... ©2020 ANCHOVY. Onest Data. 3 So, should...
Transcript of Mothers Day, - ANCHOVY. · Mothers Day, 2 74% of the ... ©2020 ANCHOVY. Onest Data. 3 So, should...
Mothers Day,
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74% of the population stating they feel a stronger appreciation towards their loved ones.
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Insightsfordirection
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So, should you give Mother’s Day a miss this year?60% of Maltese consumers agree that Mother’s Day is more important this year, in comparison to previous years.
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Shifting attitudes suggest local brands should respond to an opportunity.
COVID-19’s implications has also led to a 74% increase in people finding it hard to trust websites and online information.
60% of Maltese consumers will buy their Mother’s Day gifts online.
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Gift buying will grow by 8% this year
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More people will buy, but they may spend less.
Last year, 21% of people who purchased Mother’s Day presents spent €51 or more.
The vast majority of people will spend €21-50 on their gift this year.
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Mother’s Day doesn’t only mean flowers.
We’ve seen google searches for home-related products reach new records throughout the month of March,
35% of respondents said they’ll be purchasing a physical gift this year.
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What does this mean for brands?
Be a brand, that’s good enough to meet the parents.
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Be Reactive
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Be Local
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Be Resourceful
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We asked what mothers say the most.
“I love you”
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Emily Attard Benjamin Zammit
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Experience