Mother's day - Gifting Trends from 2013 on Indian Gifts Portal
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Transcript of Mother's day - Gifting Trends from 2013 on Indian Gifts Portal
Mother’s Day is around the corner, check out the Mother’s day gifting trends in India from 2013 to know what to send the most important woman in your life this year.
Source: www.indiangiftsportal.com
Mother’s Day Gifts
GIFT CATEGORY TRENDSWhat is everyone sending their moms in India.
Gift Categories
Bags Clothing
Home Décor
Personalized Gifts
Jewelry
Pooja Items
Home Textiles
Clothing – Popular Categories
70%
11%
16%
3%
Sarees
Shawls
Suits
Western Wear
Perfumes+ 17%
Bags+ 32%
Cosmetics+ 28%
Popular Sarees
More on Clothing…• Saree seems to be the gift of choice for
Mother’s Day. Although Ethnic seems to be the buzzword of the year 2013, we see a big trend coming in Geometric Prints as well as Bollywood Replica Sarees.
Jewelry – Popular Categories
8%
8%
33%
51% Semi-PreciousFashion Jewelry
Diamond
EthnicWatches
+ 26%
Semi-Precious Jewelry
Silver
CZ Diamonds
Pearl
Pearl Watches are very
popular as mother’s day gifts.
More on Jewelry…• Crystal seems like the perfect option for
those looking for clear stone jewelry. The value is similar to CZ Diamonds with a more modern form factor.
• •Pearl fans have reasons to rejoice with a brand new trend for Pearl Clutches and Handbags coming into the market.
Home Décor – Popular Categories
4%
32%
7%
22%
28%
6%
Home Décor
Utility Items
Usable Deco-rative Items
Home Tex-tiles
Tableware
Wall Décor
Feng Shui Gifts
Showpieces
Decorative Items
Usable Decorative Items
Jewelry Boxes
Key Holders
Book Rests
Clocks
Photo Frames
Pooja Gifts – Popular Categories
69%
11%
7%
6%7%
God Idols
Candles & Incense
Chowkis
Diyas
Pooja Thalis
Popular Personalized Gifts
Mugs Other Photo Gifts Message Gifts
Both Message & Photo Mugs are popular as Mother’s Day Gifts.
More on Personalized Gifts…
• Although photo based gifts are popular, what is really picking up is the trend of ‘Message Mugs’. Simply gifts with Mom quotes on them, Affirmations of love etc.
• In fact amongst all gifts, those labeled with ‘Love’ & ‘Mom’ had the highest sale.
Gifts are not enough!27% of mother’s day gifts contained flowers as a part of the gift.
10% of gifts for mom contained flowers & cakes
8% of gifts had an add on of Chocolates, Sweets, Fresh Fruit and or Dryfruits
8% kids sent readymade hampers to their moms with flowers in addition to the gifts
53% of all mother’s day gifts contain flowers and or other add ons.
Popular Flowers8%
8%
16%
68%Roses
Carnations
Orchids
Plants
Pink & Red Roses are the most popular.
The highest selling bouquet
was “Pretty Pink
Please”Contributing for
4% of the orders and 2% of order value.
BUDGET TRENDSGlobal & Indian Budgets, category wise budgets
Aver
age
Ord
er V
alue
: ₹
883
Average Order Value: ₹1,838
Average Order Value: ₹1,431
Average Order Value: ₹835
Aver
age
Ord
er V
alue
: ₹53
2 Av
erag
e O
rder
Val
ue: ₹
883
Budget Trends WorldwideCANADAAverage Order Value: ₹1,379
UNITED STATES OF AMERICAAverage Order Value: ₹1,380
AFRICAAverage Order Value: ₹1,401
UNITED KINGDOMAverage Order Value: ₹1,958
EUROPEAverage Order Value: ₹1,332
SAUDI ARABIAAverage Order Value: ₹982
Budget Trends Worldwide
AUSTRALIAAverage Order Value: ₹1,863
NEW ZEALANDAverage Order Value: ₹1,341
EAST ASIAAverage Order Value: ₹1,972
UNITED ARAB EMIRATESAverage Order Value: ₹1,448
INDIAAverage Order Value: ₹916
SINGAPORE Average Order Value: ₹1,486
Order Density
Perc
enta
ge o
f Ord
ers
UNITED STATESOrder Percentage: 53%
CANADAOrder Percentage: 6%
UNITED KINGDOMOrder Percentage: 2%
INDIAOrder Percentage: 29%
AUSTRALIAOrder Percentage: 4%
Although Mother’s Day gifts are sent to India from all corners of the globe, From Belgium to Botswana, Uganda and Trinidad & Tobago, India & US account for 82% of the orders.
Average Value of Gifts Receive
d by Mother
s in 2013
Perc
enta
ge o
f Ord
ers
NEW DELHIAverage Order Value: ₹1,381Percentage of Orders: 3%
MUMBAIAverage Order Value: ₹1,225Percentage of Orders: 6%
BANGALOREAverage Order Value: ₹1,169Percentage of Orders: 4%
KOLKATAAverage Order Value: ₹1,247Percentage of Orders: 3%
CHENNAIAverage Order Value: ₹1,235Percentage of Orders: 5%
The Metros
• The metros account for 21% of all Mother’s Day gifts received
• Mumbai has the most number of Mother’s Day gifts at 6%
• Chennai follows close behind at 5%
• New Delhi gets the highest value of gifts at ₹1,381
• Kolkata & Chennai have the second highest order value at ₹1,247 & ₹1,235
Average Value of Gifts Receive
d by Mother
s in 2013
Perc
enta
ge o
f Ord
ers
ANDHRA PRADESHAverage Order Value: ₹1,214Percentage of Orders: 10%
UTTAR PRADESHAverage Order Value: ₹1,248Percentage of Orders: 10%
MAHARASHTRAAverage Order Value: ₹1,343Percentage of Orders: 9%
GUJARATAverage Order Value: ₹1,334Percentage of Orders: 7%
PUNJABAverage Order Value: ₹1,414Percentage of Orders: 7%
HARYANAAverage Order Value: ₹1,248Percentage of Orders: 6%
The 5 Top States
• Mothers Day gifts to Uttar Pradesh & Andhra Pradesh account for 10% of orders each.
• Punjab leads the order value chart across the country at ₹1,414
• Gujarat & Maharashtra have the second highest order value at ₹1,334 & ₹1,343
Average Value of Gifts Receive
d by Mother
s in 2013
Perc
enta
ge o
f Ord
ers
THE REST OF INDIA- Tamil Nadu & BIhar – 3% each- Kerela, Rajasthan – 2% each- Karnataka, Odisha, Uttarakhand, West Bengal,
Jammu & Kashmir, Chattisgarh - 1% each
Average Order Value: ₹1,506Percentage of Orders: 17%
Location Inferences• Its interesting to note that the order value
goes higher as you go deeper into B class towns. Coimbatore stands for an order value of ₹3,004, Jammu at ₹1,721
• Metros surprisingly don’t account for the highest order values or the highest chunk of the orders.