Report on

SAFE & NUTRITIOUS FOOD INITIATIVE @ MOTHER DAIRY

Submitted to: Food Safety & Standards Authority of India

Submitted By:

Mother Dairy Fruit & Vegetable Pvt. Ltd.

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MOTHER DAIRY

Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy

Development Board (NDDB). It was an initiative under Operation Flood, the world's biggest dairy

development program launched to make India a milk sufficient nation.

Brand Mother Dairy sources a significant part of its requirement of liquid milk from dairy cooperatives

and village level farmer centric organizations. The Company is committed to uphold institutional

structures that empower milk producers and farmers through processes that are equitable. A significant

portion of its income is ploughed back into the value chain to support and maintain the system.

Safal, F&V arm of Mother Dairy was the first Company to organize the fruits and vegetables business

in India. Today Safal is the market leader in organized fruit & vegetable retail business in Delhi-NCR

and operates the largest number of F&V Stores in Delhi-NCR. Safal was also the first brand in India to

launch frozen vegetable in mid 90s. Over the years, the brand has gained significant customer support

and has become a household brand with market leadership and presence across the country.

Mother Dairy is also present into edible oils segment under the brand name Dhara which was launched

under the 'Operation Golden Flow' program of NDDB as a market intervention program to address a

larger cause of the Indian farmers & consumers. Trust, Purity and Taste are the hallmarks of Dhara

cooking oil.

It has been a constant endeavor at Mother Dairy to stay connected with its stakeholders. The corporate

tag line of the latest brand campaign - Happy Food Happy People - captures the essence of what the

Company stands for. Mother Dairy is committed to bring happiness to every individual with its range

offering pure, hygienic and adulteration-free high-quality products which has been the strength,

differentiator and heritage of the brand over years.

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MOTHER DAIRY COMMITMENT ON SAFE & NUTRITIOUS FOOD

Food safety and healthy diets are critical in the context of India's high burden of foodborne diseases,

under-nutrition, micro-nutrient deficiencies and growing incidence of obesity and non-communicable

diseases (NCDs).

It is in this context that 'Eat Right India' movement has been launched by Food Safety and Standards

Authority of India (FSSAI) under the Ministry of Health and Family Welfare. The same theme was

translated with Safe & Nutritious Food Initiative which has been launched to bring about social and

behavioural change among citizens around food safety, hygiene and healthy diets in all spheres of life-

at 'Home', 'School', 'Workplace' or while 'Eating Out'.

SNF@Workplace is a nation-wide campaign to help people eat safe, eat

healthy and eat right at their workplaces. With the rising incidence of diet-

related diseases and lifestyle disorders, we need to be more conscious and

mindful of our diets. This initiative, therefore, promotes safe and healthy

diets through its resource book-'THE ORANGE BOOK' and through

FSSAI-trained Food Safety Supervisors (FSS) and Health and Wellness

Coordinators (HWC) at every workplace across India.

The 'Eat Right India' movement is a collective effort of key

stakeholders and citizens and is aligned with Government's recent

focus on public health through its three key programmes, namely

'Ayushman Bharat', 'Swachh Bharat Mission', and 'POSHAN

Abhiyaan'. 'Swasth Bharat Yatra', a pan-India Cyclothon, is a key

element of the Eat Right India movement. Swasth Bharat Yatra would

provide the trigger for cascading the message of Eat Right India to

every corner of the country.

In line to FSSAI initiatives, Mother Dairy since inception is committed to deliver products which meet

all regulatory, industrial, consumer Quality and Food safety requirements to our valued consumers. Our

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continuous efforts focused on building a sustainable ecosystem towards eat right concept. Over the

years, Mother Dairy has contributed significantly in achieving this objective through a series of

innovations and programs in health & wellness segment.

Mother Dairy is committed to explore a domestic health-conscious

market. With its continued endeavors Mother Dairy has been the first to

adopt food fortification and has been accredited by Food Safety Standard

Authority of India as ‘Early Adoptors’ for Milk Fortification.

The company also ranked no 1 in ‘Product Profile’ in India 1st Spotlight by

Access to Nutrition Foundation. Futhermore, Mother Dairy under its CSR

initiative provides milk to school children in Delhi/ NCR as ‘Giftmilk’

initiative. As a subsequent work the impact of milk supplementation was

mapped by conducting a research study.

Mother Dairy also celebrated 150th Birth anniversary of

Gandhiji on Word Food Day. The day coveted marked

as a one-day joint debate on ‘Holistic Approach towards

Safe, Hygienic & Nutritious Food’, at Mother Dairy,

Patparganj to scale up, discuss and promote safe &

nutritious food practices at Mother Dairy.

Early Adoptors Food Fortification

Ranked No. 1 Product Profile

Giftmilk Distribution @ School

World Food Day Celebration, Mother Dairy

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SAFE & NUTRITIOUS FOOD INITIATIVE @ MOTHER DAIRY

Micronutrients deficiencies are widespread affecting approximately 2 billion people worldwide, the

equivalent of a third of the world’s population. Recent estimate shows that 870 million people,

constituting 12.5 % of the global population, are undernourished and 852 million of these live in the

developing countries.

According to the WHO (2015), every year approximately 600 million people become ill after consuming

contaminated food. The impact of food borne illness associated with contamination has been neglected

in most of the developing countries.

Mother Dairy firmly believe in inclusive growth and making a positive impact in the lives of all our

stakeholders. In-line with “Make an Impact”, the 3rd Pillar of our Employee Value Proposition of

Mother Dairy, we try to make a positive impact in the lives of our Employees by empowering them to

make safe and Nutritious food choices in their daily routine.

Safe & Nutritious Food @ Mother Dairy, an initiative to help our people inculcate a healthy lifestyle

practice. The initiative is inspired by Safe and Nutritious Food Campaign launched by FSSAI. Since

incidences of NCD’s (non-communicable diseases) is rising, it is imperative to aware our employees

towards eat right & healthy living concept. Hence, we at Mother Dairy plan to launch this SNF@ Mother

Dairy with an objective to –

The visionary thought of Mr. T. Srinivasan, Chief QA Officer

suggested that Employee performance is key for organizational

success. Employee health and wellness affects over-all productivity

& business growth. His vision aims to drive a self-perpetuating

movement for safe & nutritious food culture for holistic health &

wellness for our employees.

With his propelling thoughts we launched Safe & Nutritious Initiative

@ Mother Dairy as ‘Sahi Poshan Swasth Jeevan’ on 27th November

2018. Mr. T. Srinivasan, Chief QA Officer

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1. Aware to Engage: Awareness and capacity building are key to usher a culture of safe and

wholesome food. The SNF Tool Kit will the basis of dissemination of key messages and will serve

a gateway for everyone to participate in these initiatives through partnerships. The basic concepts

will be based on Eat Right Concepts which will include:

a. Eat Safe

b. Eat Healthy

c. Eat Fortified

Thus, section will aware to engage with Mother Dairy employees by nudging through:

a. Talks on Safe & Nutritious Food

b. Adopting best practices in canteens.

Talks on Safe & Nutritious Food Awareness Posters

2. Enable to Wellness: This will enable in increasing access to healthy options in canteens and to

employees. The access to fortified foods, safe & hygienic food. The focus will also ensure to have

all mandatory requirement like licensing and registration of the food service establishment.

3. Nourish for Empowerment

o Resulting healthy & nourish employees & families

o Increase in work efficiency

o Thereby overall positive impact on business.

Regular Health Checks Access to Fortified Products

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LAUNCH OF SAFE & NUTRITIOUS FOOD @ MOTHER DAIRY

New Delhi, 27th November 2018: Mother Dairy Fruit & Vegetable Private Limited today launched ‘Sahi

Poshan, Swasth Jeevan’ a Safe & Nutritious Food Initiative @ Mother Dairy. The Launch of SNF @

Mother Dairy is inspired by a nation-wide campaign to help people eat safe, eat healthy and eat right at

their workplaces. With the increasing prevalence of diet-related diseases and lifestyle disorders, everyone

needs to be more conscious and mindful of their diets.

Globally, leading companies supports employee’s health & wellness with a great concern. Most people

spend majority of their time at workplace and consume at least one meal at workplace canteens. Therefore,

behavioural change at the workplace regarding safe and nutritious food is highly significant.

The programme started with lighting of lamp

ceremony followed by a welcome address by Mr.

Kajal Debnath, Deputy General Manager,

(Regulatory Affairs & Nutrition). He pointed out

that non-communicable diseases are rampant in

India and micronutrient deficiencies are the major

cause of morbidity & mortality in India. He in his

talk gave brief introduction on nutrition awareness

where various initiatives of FSSAI like Eat Right

Movement, Safe & Nutritious Food initiative were

discussed. Moving ahead Mr. Debnath said that

Mother Dairy always welcomes taking such

initiatives which focus towards health & wellness.

The similar reflects in various accreditations like

‘Early Adoptors’ in Milk Fortification by FSSAI;

ranked No 1 in product Profile by ATNI; CSR

initiatives like Giftmilk etc. Going forward since

launch of FSSAI SNF Initiative, we at Mother

Dairy were keen to adopt SNF @ workplace.

The highlights of the programme included special

address of IDA President (Delhi Chapter)

Mr. Kajal Debnath, DGM (Regulatory & Nutrition)

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Dr.Neelanjana Singh. She talked about

physiological nutritional needs and the nutritional

requirements. She focused the significance of each

nutrients in our daily diet, she also added the

importance of dietary fibers in the sedentary

lifestyle.

Her talk discussed review of authentic resources to

fetch the right information about nutrition science.

Speaking on the occasion, the Chief Address by Dr.

Kumud Khanna, (National Vice President,

Nutrition Society of India) talked about Resource

books on Safe and Nutritious Food such as the Pink

Book for homes, The Yellow Book for schools,

The Orange Book for workplaces. The talk briefly

explained all the sections of Orange book and its

relevance.

Director (FFRC/ Imports), FSSAI, Ms. Suneeti

Toteja remarked her presence by adding that

nutrition commitments have a great significance to

combat negative nutrition trends. Furthermore,

behavioural change at the workplace regarding safe

and nutritious food is highly significant, creating a

cascading effect on employee productivity and

positiveness of eat right & healthy lifestyle in

social lives.

Ms. Suneeti Toteja, Director, FFRC, Imports

Dr. Kumud Khanna, National Vice President, NSI

Dr. Neelanjana Singh, IDA President, Delhi Chapter

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Unveiling of SNF Tool Kit & Logo: To reach out

to Mother Dairy employees a SNF Toolkit was

developed to disseminate the key messages and to

promote the eat right concept.

The use of visuals and symbols are simple but

powerful tools to help people identify and become

aware towards an objective. Logos relate more and

drive a connection towards specific goals in a

better way. Thus, ‘Sahi Poshan Swasth Jeevan’

Logo was launched as a part of this programme.

The programme was concluded by brief

concluding remarks and vote of thanks by Mr.

Shailendra Kumar, Deputy General Manager

(CQA).

The programme had an overwhelming response by

all which followed by Q&A session.

The company plans to continue to engage with our

employees through SNF @ Mother Dairy

Initiatives in a phase-wise manner in all our own

Plants in first phase . We acknowledge support of

Mother Dairy Management and all the diginataries

for making this launch a success.

Unveiling of SNF Tool-Kit

Unveiling of SNF Logo

Mr. Shailendra Kumar, DGM, CQA

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IMPLEMENTATION STRATEGIES OF SNF @ MOTHER DAIRY

“A chain of positive energy to be created to bring changes in society and the world at large, to continue

to grow, involve and evolve”

Most of our population of the working-age group devote majority of time @ work place and have at least

one of the major meals during working hours. Best practices and guidelines should be followed to ensure

that the food which is served is right, safe and wholesome. Therefore, Mother Dairy wishes to actively

participate in SNF @ Mother Dairy campaign and make an impact by embracing a healthy and safe lifestyle

for ourselves and people around us.

We propose to implement SNF @ Mother Dairy as creating enabling environment based on the Orange

Book methodology. The aforesaid methodology will be conducted in phase-wise manner in all the Mother

Dairy Plants. The SNF @ Mother Dairy intervention programme will have three major pillars-

1. Aware to Engage: Awareness and capacity building are key to usher a culture of safe and

wholesome food.

2. Enable to Wellness: This will enable in increasing access to healthy options in canteens and to

employees.

3. Nourish to Empower: This pillar targets towards employee’s empowerment. The access of making

informed healthy choices will enable across 3500 employees of Mother Dairy which will further

have a cascading effect on people associated with Mother Dairy employees like employee’s families

and the other 3P Plant employees. This will help in improved health, well-being and work

efficiency, thereby increasing the overall productivity.

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SNF@ Mother Dairy Matrix Mother Dairy intends to create Performance Evaluation Matrix. The matrix will include parameters which

will help in creating enabling environment. The broad parameters will involve the parameters laid down

by FSSAI driven SNF @ Workplace -

a) Institutional Arrangements

i. Periodic Health Check-ups

ii. Creating nutrition talks etc.

b) Good Hygiene and sanitation

i. Keeping food and water safe

ii. Managing waste and its disposal

c) Healthy Food Options

i. Fortified Staples usage

ii. Keeping office meeting healthy etc.

d) Related Activities

i. Promoting Physical Exercise and Yoga

ii. Reducing food waste and sharing surplus food.

e) On-site Canteen Requirement

i. FSSAI License/ registration

ii. Display of FSDBs

Mother Dairy – 3500 Employees & Families

Indirect Beneficiaries – 3 P Employees, Retailers,Distributors etc.

Improved Health & well being & work efficiency

Increased Productivity & Business

SUSTAINABLE HEALTH & WELLNESS MODEL @ MOTHER DAIRY

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iii. Safe Food Handling Practices as per FSMS Guidelines

iv. Personal Hygiene of Food Handlers

v. Trained Food Safety Supervisor under FOSTAC

vi. Availability of proper facilities and equipment for food handling as per FSMS

guideline

Rewards & Recognition: Rewards play a major role in boosting

employees morale to promote such initiatives. We at Mother Dairy plan

to create SNF Champions which will create an enabling environment

to drive a sustainable model towards achieving heath & wellness across

Mother Dairy plants.