Moshi Moshi Records

By Maisie and Zoe

Facts

• Moshi Moshi Records is an independent record

label who have links with Universal and have

over 70 signed artists to their label. The label

was founded in 1998 by Adrian Pike, Michael

McClatchey and Stephen Bass and is based in

London. It is named after the Japanese

telephone greeting “moshi moshi”, which

translates to hello.

Signed Artists

• Florence And The Machine are signed to Moshi

Moshi Records through a 360 degree business

rule, and although she is now signed to

universal, Moshi Moshi still get a cut of all the

profits she makes. The same partnership occurs

with both Disclosure and Kate Nash. These are

three most successful artists that Moshi Moshi

have produced.

Technology• On Moshi Moshi’s Official website,

they distribute the music and

merchandise within the company,

therefore they don’t have to rely on

other music stores to distribute,

keeping the profits within the

system.

• Moshi Moshi distribute their signed artists not

only through their own website, but through

iTunes as well. However on iTunes, Moshi Moshi

charge £1 more than they do on their website.

This allows them to pay iTunes as well as keep a

reasonable profit for each track or album sold.

This demonstrates how they are branching out

to a wider audience through different

technologies.

Merchandise• They sell their

artists albums and

tracks along with

company

merchandise.

Production Process

• Moshi Moshi’s releases are distributed in the UK

via Brighton's Republic of Music but the label

has a licensing arrangement with Co-operative

Music who provide distribution, marketing and

promo throughout Europe, Japan and Australia,

meaning their acts are getting released in most

major territories. Currently in the US the label

has no set deal but does sell digitally via State51.

Popularity

• Last year saw Moshi Moshi mark their tenth

anniversary with a sold out show at Matter

nightclub at the O2 in London with Hot Chip,

Florence and The Machine, Kate Nash, Tilly

and the Wall, The Mae Shi, Slow Club, James

Yuill and The Wave Pictures all playing live.

This shows that they are still in touch with

their original artists.